Momentive Launches New Survey Creation Capabilities for SurveyMonkey to Run Research Like a Pro
12 Aprile 2023 - 1:01AM
Business Wire
The new SurveyMonkey features reinforce the
platform’s capabilities as a user-friendly yet sophisticated
AI-powered solution for creating impactful surveys in minutes
Momentive (Nasdaq: MNTV), the maker of SurveyMonkey, today
announced three new survey creation features for SurveyMonkey
Enterprise and paid customers in the UK and Ireland. These new
capabilities, including language personalisation features,
additional best/worst question types, and a multilingual email
collector, empower users to create professional-grade surveys
without requiring deep research expertise.
From small businesses needing customer feedback, to market
researchers wanting to understand their target audience, to
marketers wanting to improve campaign effectiveness, or HR leaders
aiming to boost employee retention and engagement, creating a
survey that will capture attention and encourage completion is
key.
New SurveyMonkey creation capabilities include:
- The addition of new logic capabilities specifically geared
towards language personalisation further supports
multilingual survey deployment and analysis. This added capability
offers a comprehensive view of survey responses for surveys
deployed in multiple languages. This allows for higher quality,
holistic insights as users don't have to move between multiple
versions of the same survey deployed in multiple languages. The new
language personalisation feature is now available.
- The addition of more question types, specifically best/worst
questions, allows survey makers to gauge relative preference
and the importance of choices. Adding this type of question helps
creators have a more nuanced understanding of respondent sentiment.
The new question types are now available.
- A customised multilingual email and SMS collector allows
SurveyMonkey users to send email or text invitations to surveys in
the local language from a simple drop-down menu. This empowers
creators to send survey communications in the same language as the
survey itself for multiple audiences, without needing to create
different versions of the same email or SMS invite for each
language. This update allows for a broader range of respondents,
increased response rate, and an overall more personalised and
inclusive user experience. The multilingual email collector will be
available later this year.
These new capabilities join the already robust SurveyMonkey
platform. With 250+ expert-written templates and guidance from
SurveyMonkey Genius—which brings together AI, survey experts, and
machine learning—users are fully equipped to jump start survey
creation easily and efficiently to meet their unique needs, meet
their own brand guidelines, and capture desired feedback. Our
SurveyMonkey create features empower anyone—from novice to
expert—to run sophisticated surveys that collect more precise data
and insights.
“Marketers, HR leaders, customer experience professionals, small
business leaders, and more already benefit from SurveyMonkey's
powerful yet easy-to-use platform, which helps them gain important
audience sentiment to make strategic business decisions,” said
Aleks Bass, VP of Product Management, Momentive. “With these new
updates, we’re offering our users even more ways to easily
personalise their surveys and gain the actionable insights they
need.”
For more information, please visit
https://www.surveymonkey.co.uk/mp/take-a-tour/create-surveys-and-forms.
About Momentive
SurveyMonkey by Momentive (NASDAQ: MNTV) is a global leader in
online surveys and forms, empowering people around the world to
transform feedback into action. Our intuitive platform makes it
easy for anyone to put their curiosity to work quickly and
confidently. We provide answers to more than 20 million questions
every day, so that people and organisations can attract new
audiences, delight customers, create advocates, and extend their
competitive advantage in the marketplace. Learn more at
surveymonkey.co.uk.
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