MOSS Mossimo

Mossimo, Inc. (NASDAQ: MOSS)�announced today that it will hold�a special meeting of stockholders of Mossimo, Inc. on October 31, 2006 at 9:00 a.m. local time at The Fairmont Miramar Hotel, 101 Wilshire Boulevard, Santa Monica, California, 90401. At the special meeting, Mossimo�s stockholders will be asked to consider and vote on a proposal to adopt and approve the agreement and plan of merger dated as of March�31, 2006 among Iconix Brand Group, Inc., Moss Acquisition Corp., a wholly-owned subsidiary of Iconix, Mossimo, Inc., and Mossimo Giannulli, the founder, Chairman, Co-Chief Executive�Officer and owner of approximately 64.2% of the outstanding common stock of Mossimo. As previously announced, if the Mossimo stockholders approve the merger agreement, Mossimo will merge with and into Moss Acquisition Corp., which will be the surviving company, and will be wholly-owned by Iconix. At the effective time of the merger, each outstanding share of Mossimo will be converted into the right to receive initial merger consideration consisting of (a)�0.2271139 shares of Iconix common stock, and (b)�$4.25 in cash, subject to adjustment under certain conditions. Mossimo stockholders will also receive a non-transferable contingent share right entitling them to additional shares of Iconix common stock after the first anniversary of the merger if Iconix common stock does not close at or above $18.71 for at least twenty consecutive trading days during the year following the merger. Mr. Giannulli said: "We are very excited to be able�to hold the special meeting of Mossimo stockholders to approve Mossimo's�sale to Iconix, and we are eagerly looking forward to working�closely with Iconix to create a real international presence." Mossimo, Inc. also announced that today it commenced mailing the proxy statement/prospectus explaining the merger to its stockholders. Mossimo, Inc. stockholders whose shares are held of record by a broker or other third party should contact their broker or other third party�to obtain copies of the proxy statement/prospectus and to provide voting instructions. Mossimo, Inc. stockholders may also obtain copies of�the proxy statement/prospectus at no charge from the Securities and Exchange Commission's website at www.sec.gov,�or by contacting Mossimo�s Chief Financial Officer, Vicken Festekjian, at telephone number (310) 460-0040. Santa Monica-based Mossimo, Inc. (NASDAQ: MOSS) is a designer and licensor of men's, women's boys' and girls' apparel, footwear and�other fashion products�principally under the �Mossimo� brand. Safe Harbor Statement under the Private Securities Litigation Reform Act of 1995. The statements that are not historical facts contained in this press release are forward looking statements that involve a number of known and unknown risks, uncertainties and other factors, all of which are difficult or impossible to predict and many of which are beyond the control of Mossimo, which may cause the actual results, performance or achievements to be materially different from any future results, performance or achievements expressed or implied by such forward looking statements. Such factors include, but are not limited to, uncertainty regarding the results of operations, continued market acceptance of current products and the ability to successfully develop and market new products particularly in light of rapidly changing fashion trends, or difficulties relating to dependence on foreign manufacturers and suppliers, uncertainties relating to customer plans and commitments, the ability of licensees to successfully market and sell branded products, competition, uncertainties relating to economic conditions, the ability to hire and retain key personnel, the ability to obtain capital if required, the risks of litigation and regulatory proceedings, the risks of uncertainty of trademark protection, the uncertainty of marketing and licensing acquired trademarks and other risks detailed in SEC filings. The words "believe," "anticipate," "expect," "confident," "project," provide "guidance" and similar expressions identify forward-looking statements. Readers are cautioned not to place undue reliance on these forward looking statements, which speak only as of the date the statement was made. Mossimo, Inc. (NASDAQ: MOSS) announced today that it will hold a special meeting of stockholders of Mossimo, Inc. on October 31, 2006 at 9:00 a.m. local time at The Fairmont Miramar Hotel, 101 Wilshire Boulevard, Santa Monica, California, 90401. At the special meeting, Mossimo's stockholders will be asked to consider and vote on a proposal to adopt and approve the agreement and plan of merger dated as of March 31, 2006 among Iconix Brand Group, Inc., Moss Acquisition Corp., a wholly-owned subsidiary of Iconix, Mossimo, Inc., and Mossimo Giannulli, the founder, Chairman, Co-Chief Executive Officer and owner of approximately 64.2% of the outstanding common stock of Mossimo. As previously announced, if the Mossimo stockholders approve the merger agreement, Mossimo will merge with and into Moss Acquisition Corp., which will be the surviving company, and will be wholly-owned by Iconix. At the effective time of the merger, each outstanding share of Mossimo will be converted into the right to receive initial merger consideration consisting of (a) 0.2271139 shares of Iconix common stock, and (b) $4.25 in cash, subject to adjustment under certain conditions. Mossimo stockholders will also receive a non-transferable contingent share right entitling them to additional shares of Iconix common stock after the first anniversary of the merger if Iconix common stock does not close at or above $18.71 for at least twenty consecutive trading days during the year following the merger. Mr. Giannulli said: "We are very excited to be able to hold the special meeting of Mossimo stockholders to approve Mossimo's sale to Iconix, and we are eagerly looking forward to working closely with Iconix to create a real international presence." Mossimo, Inc. also announced that today it commenced mailing the proxy statement/prospectus explaining the merger to its stockholders. Mossimo, Inc. stockholders whose shares are held of record by a broker or other third party should contact their broker or other third party to obtain copies of the proxy statement/prospectus and to provide voting instructions. Mossimo, Inc. stockholders may also obtain copies of the proxy statement/prospectus at no charge from the Securities and Exchange Commission's website at www.sec.gov, or by contacting Mossimo's Chief Financial Officer, Vicken Festekjian, at telephone number (310) 460-0040. Santa Monica-based Mossimo, Inc. (NASDAQ: MOSS) is a designer and licensor of men's, women's boys' and girls' apparel, footwear and other fashion products principally under the "Mossimo" brand. Safe Harbor Statement under the Private Securities Litigation Reform Act of 1995. The statements that are not historical facts contained in this press release are forward looking statements that involve a number of known and unknown risks, uncertainties and other factors, all of which are difficult or impossible to predict and many of which are beyond the control of Mossimo, which may cause the actual results, performance or achievements to be materially different from any future results, performance or achievements expressed or implied by such forward looking statements. Such factors include, but are not limited to, uncertainty regarding the results of operations, continued market acceptance of current products and the ability to successfully develop and market new products particularly in light of rapidly changing fashion trends, or difficulties relating to dependence on foreign manufacturers and suppliers, uncertainties relating to customer plans and commitments, the ability of licensees to successfully market and sell branded products, competition, uncertainties relating to economic conditions, the ability to hire and retain key personnel, the ability to obtain capital if required, the risks of litigation and regulatory proceedings, the risks of uncertainty of trademark protection, the uncertainty of marketing and licensing acquired trademarks and other risks detailed in SEC filings. The words "believe," "anticipate," "expect," "confident," "project," provide "guidance" and similar expressions identify forward-looking statements. Readers are cautioned not to place undue reliance on these forward looking statements, which speak only as of the date the statement was made.