Two-Thirds of Active U.S. Web Population Using Broadband, up 28 Percent Year-Over-Year to an All-Time High, According to Nielse
14 Marzo 2006 - 3:00PM
PR Newswire (US)
Video Sharing Sites - MSN Video, YouTube and Google Video - Benefit
From Broadband Penetration Increase NEW YORK, March 14
/PRNewswire-FirstCall/ -- Nielsen//NetRatings, a global leader in
Internet media and market research, announced today that the number
of active broadband users from home increased 28 percent
year-over-year, from 74.3 million in February 2005 to 95.5 million
in February 2006. Broadband composition among the U.S. active
online population has seen vigorous growth during the past three
years, increasing at least ten percentage points annually and
hitting an all-time high of 68 percent for active Internet users in
February 2006. From February 2003 to February 2004, broadband
composition grew twelve percentage points, from 33 percent to 45
percent (see Table 1). In February 2005, it increased another ten
percentage points to 55 percent. This year, February saw broadband
composition reach an all-time high of 68 percent, increasing an
impressive 13 percentage points over the previous February. Overall
Internet penetration in the U.S. has stabilized over the past few
years, reaching 74 percent at home in February 2006. As broadband
penetration increases, so does the average PC time spent per
person. With fast connections to Web sites for online photos, audio
and video files, online visitors are devoting more time to their
computers. Since February 2003, the average PC time per person
among active Web users has increased approximately five hours from
25 and a half hours a month to 30 and a half hours a month. "The
correlated growth in average PC time per person is the result of
broadband users' greater satisfaction with their online
experience," said Jon Gibs, senior director of media,
Nielsen//NetRatings. "The 'always on' nature of a broadband
connection allows the Internet to become more entrenched in
consumers' lives. In broadband consumers' minds, activities such as
checking account balances, downloading music, watching streaming
video and checking email become just another application of the PC
rather than a separate activity that happens when they log on to
the Internet." Table 1: Growth in Broadband Composition and PC Time
among Active Internet Universe (U.S., Home Only)
____________________________________________________________________
U.S. Broadband PC Time Year Composition (%) Per Person (hh:mm:ss)
____________________________________________________________________
Feb-03 33 25:33:24
____________________________________________________________________
Feb-04 45 27:52:29
____________________________________________________________________
Feb-05 55 27:49:58
____________________________________________________________________
Feb-06 68 30:35:54
____________________________________________________________________
Source: Nielsen//NetRatings, March 2006 Note: Broadband data is
based on individual, active Internet users 2 years and older. Video
Sharing Sites Enjoy Growing Popularity With increased broadband
penetration, a growing trend is accessing streaming media online at
video sharing sites. MSN Video garnered 9.3 million unique visitors
in February 2006, growing 44 percent over the previous year (see
Table 2). YouTube and Google Video grew from relative obscurity in
February 2005 to substantial players in February 2006, drawing 9.0
million and 6.2 million unique visitors, respectively. iFilm and
Yahoo's video search saw triple digit year-over-year growth in
their visitation, drawing 4.3 million and 3.8 million unique
visitors, respectively. "Video sites have successfully tapped into
the use of viral campaigns, capitalizing on consumers' impulse to
share funny clips with their friends," said Gibs. "Among these
sites, it is not uncommon to see dramatic spikes in weekly Web
traffic due to a popular online video that has been sent from
person to person. Television networks should be looking to embrace,
rather than pull away from these sites, in order to generate buzz
for their broadcast programming." Table 2: Web Traffic to Video
Sites, February 2006 (U.S., Home and Work)
____________________________________________________________________
Video Site Unique Audience (000) Year Over Year Percent Change
____________________________________________________________________
MSN Video 9,279 44%
____________________________________________________________________
YouTube 9,045 NA
____________________________________________________________________
Google Video 6,246 NA
____________________________________________________________________
iFILM 4,336 102%
____________________________________________________________________
video.search.yahoo.com 3,774 148%
____________________________________________________________________
Source: Nielsen//NetRatings, March 2006 Note: This list is a sample
of popular video sites and is not meant to be exhaustive.
*********************************************************
Nielsen//NetRatings reports February 2006 data for the Top Sites by
Parent Company and Top Brands. In addition, Nielsen//NetRatings
reveals the Top Advertisers by Company for February 2006.
Nielsen//NetRatings Top 10 Web Sites by Parent Company and Top 10
Web Sites By Brand, February 2006 Table 1. Top 10 Parent Companies,
Table 2. Top 10 Brands, Combined Home & Work Combined Home
& Work ______________________________________
________________________________ Unique Time Per Unique Time Per
Audience Person Audience Person Parent (000) (hh:mm:ss) Brand (000)
(hh:mm:ss) ______________________________________
________________________________ 1. Microsoft 112,388 2:04:09 1.
Yahoo! 102,165 3:10:46 ______________________________________
________________________________ 2. Yahoo! 102,826 3:10:12 2.
Microsoft 95,555 0:46:13 ______________________________________
________________________________ 3. Time Warner 100,015 4:50:21 3.
MSN 91,622 1:43:51 ______________________________________
________________________________ 4. Google 90,490 0:54:31 4. Google
89,059 0:53:11 ______________________________________
________________________________ 5. eBay 59,120 1:49:13 5. AOL
73,289 6:00:13 ______________________________________
________________________________ 6. InterActiveCorp 55,906 0:25:58
6. eBay 52,102 1:53:49 ______________________________________
________________________________ 7. News Corp. Online 52,767
1:23:37 7. Amazon 38,994 0:21:14
______________________________________
________________________________ 8. Amazon 45,693 0:23:59 8.
MapQuest 36,721 0:13:43 ______________________________________
________________________________ 9. Walt Disney 9. Ask Jeeves
Internet Group 41,249 0:34:05 Network 34,259 0:25:29
______________________________________
________________________________ 10. New York Times Company 38,559
0:15:37 10. Apple 34,211 1:04:13
______________________________________
________________________________ Example: The data indicates that
38.6 million home and work Internet users visited at least one of
the New York Times Company-owned sites or launched a New York Times
Company-owned application during the month, and each person spent,
on average, a total of 15 minutes and 37 seconds at one or more of
their sites or applications. A parent company is defined as a
consolidation of multiple domains and URLs owned by a single
entity. A brand is defined as a consolidation of multiple domains
and URLs that has a consistent collection of branded content. Reach
is a measure of the unduplicated audience that visits a property.
The data is expressed as the percentage of the total universe of
Internet users who logged onto the Internet at least once during
the reporting period. Nielsen//NetRatings AdRelevance Top 10
Advertisers, February 2006 Top advertisers, ranked by estimated
spending, are based on data from AdRelevance, Nielsen//NetRatings'
advertising research service. An impression is counted as the
number of times an ad is rendered for viewing. Top 10 Advertisers
by Estimated Spending
____________________________________________________________________
Total Estimated Advertiser Spending Impressions (000)
____________________________________________________________________
1. Vonage Holdings Corp $23,022,500 9,473,806
____________________________________________________________________
2. Netflix, Inc. $16,669,900 6,961,163
____________________________________________________________________
3. GUS Plc $16,144,200 9,264,565
____________________________________________________________________
4. LowerMyBills.com, Inc. $12,075,000 2,439,032
____________________________________________________________________
5. Verizon Communications, Inc. $11,259,500 3,211,531
____________________________________________________________________
6. United Online, Inc. $10,219,300 3,468,026
____________________________________________________________________
7. General Motors Corporation $9,580,300 1,600,088
____________________________________________________________________
8. QuinStreet $9,389,800 1,880,501
____________________________________________________________________
9. NexTag.com $8,912,100 2,840,852
____________________________________________________________________
10. Scottrade, Inc. $8,893,200 1,789,189
____________________________________________________________________
Estimated spending reflects CPM-based advertising online, and
excludes search-based advertising, paid fee services,
performance-based campaigns, sponsorships, barters, partnership
advertising, advertorials, promotions and email. Impressions
reported exclude house ads, which are ads that run on an
advertiser's own or related property and co-branding relationships.
Example: An estimated 1.8 billion Scottrade, Inc. ads were rendered
for viewing at the cost of approximately $8.9 million during the
surfing period. About Nielsen//NetRatings NetRatings, Inc.
(NASDAQ:NTRT) delivers leading Internet media and market research
solutions, marketed globally under the Nielsen//NetRatings brand.
With high quality, technology-driven products and services,
Nielsen//NetRatings is the global standard for Internet audience
measurement and premier source for online advertising intelligence,
enabling clients to make informed business decisions regarding
their Internet and digital strategies. The Nielsen//NetRatings
portfolio includes panel-based and site-centric Internet audience
measurement services, online advertising intelligence, user
lifestyle and demographic data, e-commerce and transaction metrics,
and custom data, research and analysis. For more information,
please visit http://www.nielsen-netratings.com/. NetRatings, Inc.
Suzy Bausch (408) 941-2965 Jennifer Fan (408) 941-2951 DATASOURCE:
Nielsen//NetRatings CONTACT: Suzy Bausch, +1-408-941-2965, or
Jennifer Fan, +1-408-941-2951, both of NetRatings, Inc. Web site:
http://www.netratings.com/ Web site:
http://www.nielsen-netratings.com/
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