Innovative Retailers Share Best Practices for E-commerce Holiday Success
29 Settembre 2009 - 1:57PM
Marketwired
Omniture, Inc. (NASDAQ: OMTR), a leading provider of online
business optimization software, today announced the immediate
availability of a free webinar on best practices for e-commerce
holiday success, titled "Make Black Friday Green: 10 Tips to
Prepare for a Successful Holiday Season." The webinar features
insight, experiences and best practices from retailers REI and
Cable Shopping Network, as well as valuable information from
MarketingSherpa.
As a hint to potential future holiday success, Stefan Tornquist,
Research Director, MarketingSherpa, shares five action items for
this holiday season for increased conversion rates:
- Reduce abandonment
- Keep tactics in perspective
- It pays to measure
- Test and upgrade promotions
- Add to the Web site toolkit
Cable Shopping Network relies heavily on e-mail marketing to
reduce shopping cart abandonment and increase company revenue.
Through e-mail marketing efforts, Cable Shopping Network
anticipates achieving a $250,000 quarterly increase in revenue. The
webinar includes a few important e-mail marketing tips for
company-wide success.
For additional information about this and other webinars and
content offered by Omniture and its customers, please visit,
http://www.omniture.com/webinars or send an e-mail to
webinars@omniture.com.
About Omniture
Omniture, Inc. is a leading provider of online business
optimization software, enabling customers to manage and enhance
online, offline and multi-channel business initiatives. Omniture's
software, which it hosts and delivers to its customers as an
on-demand subscription service and on-premise solution, enables
customers to capture, store and analyze information generated by
their Web sites and other sources and to gain critical business
insights into the performance and efficiency of marketing and sales
initiatives and other business processes. In addition, Omniture
offers a range of professional services that complement its online
services, including implementation, best practices, consulting,
customer support and user training through Omniture Education.
Omniture's more than 5,000 customers include eBay, AOL, Wal-Mart,
Gannett, Microsoft, Neiman Marcus, Oracle, Sony and HP.
www.omniture.com
Copyright (c) 2009 Omniture, Inc. All rights reserved. Omniture
and SiteCatalyst are registered trademarks of Omniture, Inc. in the
United States, Japan, Canada and the European Community. Omniture,
Inc. owns other registered and unregistered trademarks throughout
the world. Other names used herein may be trademarks of their
respective owners.
Note on Forward-looking Statements
Management believes that certain statements in this release may
constitute "forward-looking statements" within the meaning of
Section 21E of the Securities Exchange Act of 1934 and Section 27A
of the Securities Act of 1933, including, but not limited to,
statements regarding the abilities and expected benefits of our
services to customers. These statements are based on current
expectations and assumptions regarding future events and business
performance and involve certain risks and uncertainties that could
cause actual results to differ materially, including but not
limited to, risks described in Omniture's quarterly report on Form
10-Q for the period ended June 30, 2009, and from time to time in
other reports filed by Omniture with the U.S. Securities and
Exchange Commission. These reports are available on the Investor
Relations section of our web site at http://www.omtr.com. Omniture
undertakes no duty to update any forward-looking statement to
conform the statement to actual results or changes in the company's
expectations.
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Omniture Press Contact: Mark Boothe 801-722-7000 ext. 1262 Email
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