Omniture, Inc. (NASDAQ: OMTR), a leading provider of online
business optimization software, and Havas Digital, the interactive
arm of Havas Media, today announced a global partner relationship
in which Havas Digital will become Omniture Certified and roll out
Omniture SearchCenter across its Fortune 500 clients. This
announcement will span the agency's holdings globally via the Media
Contacts, Lattitud and iGlue brands and will leverage the existing
Omniture and Havas Digital client base in those markets.
Havas Digital will train its global search teams through
Omniture to use SearchCenter. The application helps simplify search
marketing by providing a common interface to manage search
campaigns and campaign metrics integrated with Web analytics and
optimization across marketing programs in order to marry paid
search campaigns with sales and marketing data for better profit
optimization and increased ROI. The agency will integrate its media
consulting expertise with Omniture's best-in-breed paid search and
bid management technology to better manage paid search advertising
spend for clients and integrate clients' search campaigns with all
marketing initiatives, both online and offline.
Havas Digital is present in more than 40 countries with more
than 400 clients offering expertise in interactive, direct, CRM and
mobile marketing. The agency encompasses the digital media division
of Havas and is one of the top-ranked interactive communications
consulting companies worldwide.
Omniture SearchCenter is part of the Omniture Online Marketing
Suite, an integrated suite of applications that enables marketers
to unleash the power of their customer data to optimize ad spend
and conversion while delivering customers relevant, personalized
experiences.
"Clients today are stretching marketing dollars to secure
stronger returns from all marketing programs," said Anthony Rhind,
global co-CEO of Havas Digital. "The partner relationship with
Omniture is aligned with Havas Digital's commitment to deliver
consumer focused strategies that leverage marketing investments
across all communications channels. Using Omniture SearchCenter,
Havas Digital will help some of the world's leading brands drive
better results from their paid search marketing programs by
integrating search strategies with Web, display, CRM and mobile
initiatives."
"Omniture continues to be in the forefront of digital marketing
by establishing strategic partner relationships with industry
leading agencies," said Josh James, CEO and co-founder of Omniture.
"This partner relationship provides Havas Digital's clients with
paid search marketing best practices built into Omniture
technology, and expands the addressable market for Omniture
SearchCenter by providing a channel to reach additional
customers."
About Havas Digital
Havas Digital is the umbrella holding company that manages all
Havas Media's interactive companies: Media Contacts and Lattitud,
global interactive media networks; iGlue, new independent
interactive media network; Mobext, mobile advertising network;
Uncommon, direct marketing specialist in Spain, One-to-One,
specialized CRM solution in Portugal, and Archibald Ingall Stretton
the new UK based creative shop expanding rapidly worldwide.
Havas Digital brands provide data driven marketing solutions
across all interactive channels: digital, direct response,
relationship based media, and design. Havas Digital's companies
work and complement each other bringing together professional
expertise, proven strategic insight, and Artemis®, an advanced
proprietary data platform and optimization engine, which allows the
group agencies to maximize impact for the advertiser interactive
marketing investment.
Havas Digital's brands currently operate from 54 offices in 42
different countries across Europe, North America, South America,
Asia, Africa, and Oceania, serving over 400 clients, including the
market leaders in many industries such as Air France, Danone,
Expedia, Fidelity, France Telecom, ING Direct, Nike,
Peugeot/Citröen, Repsol, Reckitt Benckiser, Sears, and Vodafone,
amongst others.
Please check www.havasdigital.com for more information.
About Omniture
Omniture, Inc. is a leading provider of online business
optimization software, enabling customers to manage and enhance
online, offline and multi-channel business initiatives. Omniture's
software, which it hosts and delivers to its customers as an
on-demand subscription service and on-premise solution, enables
customers to capture, store and analyze information generated by
their Web sites and other sources and to gain critical business
insights into the performance and efficiency of marketing and sales
initiatives and other business processes. In addition, Omniture
offers a range of professional services that complement its online
services, including implementation, best practices, consulting,
customer support and user training through Omniture Education.
Omniture's more than 5,000 customers include eBay, AOL, Wal-Mart,
Gannett, Microsoft, Neiman Marcus, Oracle, Sony and HP.
www.omniture.com
Copyright (c) 2009 Omniture, Inc. All rights reserved. Omniture
and SiteCatalyst are registered trademarks of Omniture, Inc. in the
United States, Japan, Canada and the European Community. Omniture,
Inc. owns other registered and unregistered trademarks throughout
the world. Other names used herein may be trademarks of their
respective owners.
Note on Forward-looking Statements
Management believes that certain statements in this release may
constitute "forward-looking statements" within the meaning of
Section 21E of the Securities Exchange Act of 1934 and Section 27A
of the Securities Act of 1933, including, but not limited to,
statements regarding the abilities and expected benefits of our
services to customers, strategic partners and their end users.
These statements are based on current expectations and assumptions
regarding future events and business performance and involve
certain risks and uncertainties that could cause actual results to
differ materially, including but not limited to, risks described in
Omniture's quarterly report on Form 10-Q for the period ended June
30, 2009, and from time to time in other reports filed by Omniture
with the U.S. Securities and Exchange Commission. These reports are
available on the Investor Relations section of our web site at
http://www.omtr.com. Omniture undertakes no duty to update any
forward-looking statement to conform the statement to actual
results or changes in the company's expectations.
Omniture Press Contact Jamie Stum 801.830.5218 Email Contact
Havas Digital Press Contact Cate Dwyer 617.425.4366 Email
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