Parlux Announces European Launch of Paris Hilton Fragrance
06 Maggio 2005 - 8:21PM
PR Newswire (US)
Parlux Announces European Launch of Paris Hilton Fragrance FORT
LAUDERDALE, Fla., May 6 /PRNewswire-FirstCall/ -- Parlux
Fragrances, Inc. (NASDAQ:PARL) announced today the expansion of its
launch of the Paris Hilton fragrance in Europe. The launch in
France through Sephora (a subsidiary of LVMH) will be on May 10,
2005, followed by a launch in the U.K. with Debenhams on May 16,
2005. Ms. Hilton will make personal appearances at the launch
parties and at a selected store location in Paris and London. Ilia
Lekach, Chairman and CEO of Parlux, commented, "The excitement
surrounding the international rollout of our Paris Hilton fragrance
has exceeded expectations. The demand for the product has been
invigorating for our existing distributors and has allowed us to
add new distributors in areas previously not covered." Parlux
Fragrances, Inc. is a manufacturer and international distributor of
prestige fragrances and, in addition to the Paris Hilton fragrance
license, holds the licenses to manufacture and distribute the
fragrance brands of Perry Ellis, GUESS?, XOXO, Ocean Pacific (OP),
Maria Sharapova, Andy Roddick, babyGund and Fred Hayman Beverly
Hills. Parlux also recently signed a license to manufacture and
distribute Paris Hilton watches. The Company may periodically
release forward-looking statements pursuant to the safe harbor
provisions of the Private Securities Litigation Reform Act of 1995.
Such forward-looking statements involve known and unknown risks,
uncertainties and other factors that may cause actual results,
performance or achievements of the Company or its industry to be
materially different from any future results, performance or
achievements expressed or implied by such forward-looking
statements. These risks and uncertainties include, among others,
future trends in sales and the Company's ability to introduce new
products in a cost-effective manner. Readers are cautioned not to
place undue reliance on these forward-looking statements, which
speak only as of the date thereof. The Company undertakes no
obligation to publicly release the result of any revisions to these
forward-looking statements that may be made to reflect events or
circumstances after the date hereof or to reflect the occurrence of
unanticipated events. DATASOURCE: Parlux Fragrances, Inc. CONTACT:
Ilia Lekach, Chairman & CEO, Parlux Fragrances, Inc.,
+1-954-316-9008, ext. 116 Web site: http://www.parlux.com/ Company
News On-Call: http://www.prnewswire.com/comp/674987.html
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