PARL Parlux Fragrances, Inc. (MM)

FORT LAUDERDALE, Fla., Aug. 5 /PRNewswire-FirstCall/ -- Parlux Fragrances, Inc. (NASDAQ:PARL) announced today that the recent launch of the new GUESS? (NYSE:GES) fragrance line for women has been a resounding success at retail, exceeding the Company's expectations. The product line, launching in 2,025 department store doors in the U.S. from July through September, has achieved Top Ten ranking across all accounts launched to date, including the number one spot at Robinsons-May, Foley's and Macy's Florida. The line also launched in 90 GUESS free-standing retail stores in the U.S. and its success in those locations has prompted an immediate expansion by GUESS to the full chain of approximately 190 retail doors. Parlux and GUESS have a launch party scheduled for August 17, 2005, in Los Angeles. Ilia Lekach, Parlux Chairman and Chief Executive Officer, announced, "This is the most successful launch that Parlux has ever experienced. We can't wait to follow up on the domestic success with the international roll-out, as well as with the introduction of the men's GUESS? fragrance line in Spring 2006." Paul Marciano, Co-Chairman and Co-Chief Executive Officer of GUESS, commented, "The initial success of the launch has taken us somewhat by surprise, as we achieved Top Ten rankings even before the advertising and promotion commenced. In our own stores, we virtually sold out of the initial product purchases within three days, prompting us to place reorders as well as expand distribution to all of our retail stores." Mr. Marciano continued, "We are very enthusiastic and excited about the way the GUESS? fragrance has been received in the market." Parlux Fragrances, Inc. is a manufacturer and international distributor of prestige fragrances and, in addition to the GUESS license, holds licenses to manufacture and distribute a number of other fragrance brands. The Company may periodically release forward-looking statements pursuant to the safe-harbor provisions of the Private Securities Litigation Reform Act of 1995. Such forward-looking statements involve known and unknown risks, uncertainties and other factors that may cause actual results, performance or achievements of the Company or its industry to be materially different from any future results, performance or achievements expressed or implied by such forward-looking statements. These risks and uncertainties include, among others, future trends in sales and the Company's ability to introduce new products in a cost- effective manner. Readers are cautioned not to place undue reliance on these forward statements, which speak only as of the date thereof. The Company undertakes no obligation to publicly release the result of any revisions to these forward-looking statements that may be made to reflect events or circumstances after the date hereof or to reflect the occurrence of unanticipated events. DATASOURCE: Parlux Fragrances, Inc. CONTACT: Ilia Lekach, ext. 116, or Frank A. Buttacavoli, ext. 117, both of Parlux Fragrances, Inc., +1-954-316-9008 Web site: http://www.parlux.com/ Company News On-Call: http://www.prnewswire.com/comp/674987.html

Copyright