PARL Parlux Fragrances, Inc. (MM)

FORT LAUDERDALE, Fla., Aug. 24 /PRNewswire-FirstCall/ -- Parlux Fragrances, Inc. (NASDAQ:PARL) announced today the debut of MARIA SHARAPOVA's fragrance, which will initially be a soft launch exclusive to seven Macy's East doors in and around the New York City area. The launch party is scheduled for 7:30 tonight in New York City. "I'm very excited about this new opportunity," Sharapova said. "I've worked with Parlux on developing the fragrance since the beginning and it's been a really fun, creative experience." Ilia Lekach, Parlux Chairman and Chief Executive Officer, announced, "It is a great omen that Maria's fragrance launch coincides with her achieving the number one world ranking in women's tennis. Our current strategy calls for a soft launch domestically, major launches in Japan and Mexico, followed by launches in selective U.S. and international distribution. Russian-born Sharapova, who moved to the U.S. at age seven, began her career on the junior circuit at age 14. In the 2001 season, Sharapova won 25 out of 28 matches and beat her own record by winning 26 of 29 matches the following year. In 2003, Sharapova entered the WTA professional women's circuit and in her first season won two professional titles: Quebec City and the Japan Open. By the end of the year she was ranked the 32nd best player in the world. Now ranked number one, Sharapova won her first Grand Slam title at Wimbledon in 2004. In 2005, she has captured three titles. Parlux Fragrances, Inc. is a manufacturer and international distributor of prestige fragrances and, in addition to the MARIA SHARAPOVA license, holds licenses to manufacture and distribute the designer fragrance brands of Perry Ellis, Paris Hilton, GUESS?, XOXO, Ocean Pacific (OP), Andy Roddick, babyGund, and Fred Hayman Beverly Hills. Parlux also recently signed licenses to manufacture and distribute Paris Hilton watches, cosmetics and handbags and other small leather accessories. The Company may periodically release forward-looking statements pursuant to the safe-harbor provisions of the Private Securities Litigation Reform Act of 1995. Such forward-looking statements involve known and unknown risks, uncertainties and other factors that may cause actual results, performance or achievements of the Company or its industry to be materially different from any future results, performance or achievements expressed or implied by such forward-looking statements. These risks and uncertainties include, among others, future trends in sales and the Company's ability to introduce new products in a cost- effective manner. Readers are cautioned not to place undue reliance on these forward statements, which speak only as of the date thereof. The Company undertakes no obligation to publicly release the result of any revisions to these forward-looking statements that may be made to reflect events or circumstances after the date hereof or to reflect the occurrence of unanticipated events. DATASOURCE: Parlux Fragrances, Inc. CONTACT: Ilia Lekach of Parlux, +1-954-316-9008, ext. 116; and Linda Dozoretz or Carla Schalman of IMG, +1-323-656-4499 Web site: http://www.parlux.com/ Company News On-Call: http://www.prnewswire.com/comp/674987.html

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