PFSweb’s End2End eCommerce® Clients Generate Record Customer Traffic Volumes To Kick Off 2012 Holiday Shopping Season
29 Novembre 2012 - 2:00PM
Business Wire
PFSweb, Inc. (Nasdaq: PFSW), an international provider of
end-to-end eCommerce solutions, today announced record customer
traffic and order volumes for its North American End2End consumer
packaged goods (CPG), luxury, cosmetic and apparel clients’
eCommerce Direct-to-Consumer (E2E DTC) brand sites during the
beginning of the 2012 Holiday Shopping Season.
Over the Thanksgiving Day period of Thursday, November 22, 2012
through Monday, November 26, 2012, including Black Friday and Cyber
Monday, PFSweb’s North American CPG, luxury, cosmetic and apparel
E2E DTC clients’ brand sites received approximately 364,000
customer orders with an average order value of more than $102.00.
These clients’ websites also experienced strong customer traffic,
with approximately 8 million sessions in total, including
approximately 3.7 million new visitors.
Overall, PFSweb’s North American CPG, luxury, cosmetic and
apparel E2E DTC clients’ brand sites also reported strong
same-store-order volumes compared to the similar period last year,
including a 69% increase in total number of customer orders, an 85%
increase in total items ordered, a 53% increase in total number of
visitor sessions and a 45% increase in new visitors.
Same-store-sales data includes data from the CPG, luxury, cosmetic
and apparel E2E DTC clients’ brand eCommerce sites that were in
operation during the 2011 and the 2012 Holiday Shopping Season and
supported by PFSweb during both periods.
“The holiday shopping season has become a major event for
PFSweb’s clients as more shoppers go online to take advantage of
Internet-only promotions, cross-channel offers and special events
to buy gifts for their friends and family. These promotional
activities drive significant customer traffic and sales to our
clients’ eCommerce sites,” said Mike Willoughby, President of
PFSweb. “As we expected and planned for in our operational plans
and financial forecasts, this U.S. holiday online retail season is
showing marked improvement over last year and I believe our clients
are benefitting from the year over year macro growth in online
sales. I am very pleased with the performance of our End2End
eCommerce solution infrastructure over the past two weeks. It is
gratifying to see the infrastructure and technology investments we
have made this year produce tangible operation benefits for us and
our clients as we scale our solution to help our clients capitalize
on the sales opportunities of the season.”
“While our CPG, luxury, cosmetic and apparel E2E DTC clients
only represent a portion of our current business, they have been a
strong growth driver for PFSweb as we continue to look to expand
the number of consumer brands we support,” said Mark Layton, CEO of
PFSweb. “We’re incredibly pleased with the results our clients have
seen to kick off the Holiday Shopping Season and we continue to see
overall sales at our E2E DTC clients’ brands outpace the overall
U.S. eCommerce market.”
About PFSweb, Inc.
Iconic brands engage PFSweb to enable their eCommerce
initiatives. PFSweb’s End2End eCommerce® solution includes
interactive marketing services, robust eCommerce technology, global
fulfillment and logistics, high-touch customer care, financial
services, and order management. PFSweb’s eCommerce solutions
provide international reach and expertise in both
direct-to-consumer and business-to-business initiatives, supporting
organizations across multiple industries including Procter &
Gamble, L’Oreal, LEGO, Columbia Sportswear, Sorel, Carter’s, Lucky
Brand Jeans, kate spade new york, Juicy Couture, AAFES, Riverbed,
Ricoh, Hawker Beechcraft Corp, Roots Canada Ltd. and Xerox. PFSweb
is headquartered in Allen, TX with additional locations in
Tennessee, Mississippi, Canada, Belgium, and the Philippines.
To find out more about PFSweb, Inc. (NASDAQ: PFSW), visit the
company’s website at http://www.PFSweb.com.
The matters discussed herein consist of forward-looking
information under the Private Securities Litigation Reform Act of
1995 and is subject to and involves risks and uncertainties, which
could cause actual results to differ materially from the
forward-looking information. PFSweb's Annual Report on Form 10-K
for the year ended December 31, 2011 and Quarterly Report on Form
10-Q for the three and nine months ended September 30, 2012
identify certain factors that could cause actual results to differ
materially from those projected in any forward looking statements
made and investors are advised to review the Annual and Quarterly
Reports and the Risk Factors described therein. PFSweb undertakes
no obligation to update publicly any forward-looking statement for
any reason, even if new information becomes available or other
events occur in the future. There may be additional risks that we
do not currently view as material or that are not presently
known.
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