BCBGMAXAZRIAGROUP Turns to PFSweb’s iCommerce Omni-Channel Commerce Solution
20 Febbraio 2013 - 2:00PM
Business Wire
PFSweb, Inc. (NASDAQ: PFSW), an international
provider of end-to-end eCommerce solutions, today announced that it
has signed an agreement with BCBGMAXAZRIAGROUP to develop and
support customized direct-to-consumer eCommerce solutions for the
BCBGMAXAZRIAGROUP brands in the United States. Under this
agreement, PFSweb has launched unique standalone eCommerce sites
for three of the iconic designer’s brands, BCBGMAXAZRIA,
BCBGENERATION and HERVÉ LÉGER BY MAX AZRIA. The agreement also
includes the potential to build additional eCommerce sites for the
designer’s other brands, support international expansion and
provide retail integration for branded retail stores utilizing
PFSweb’s iCommerce omni-channel functionality announced on November
7, 2012.
In addition to developing the web sites, PFSweb will provide a
complete end-to-end eCommerce solution, including the iCommerce
Hub(SM) technology ecosystem featuring the Demandware eCommerce
platform, multi-channel order management with Shopatron retail
integration, iCommerce Agent(SM) customer care portal as well as
client data integration, payment processing and business
intelligence reporting. PFSweb will also provide select iCommerce
professional services under the agreement including eCommerce and
omni-channel order management development and support, interactive
marketing services and account management. The BCBGMAXAZRIAGROUP
brands will be supported with distribution logistics management
services, web site sales returns processing services and customer
care services utilizing iCommerce Centers of Excellence(SM) in
Memphis, TN and Dallas, TX.
“We have enjoyed the opportunity to work with PFSweb to build
unique eCommerce identities for our BCBGMAXAZRIA, BCBGENERATION and
HERVÉ LÉGER BY MAX AZRIA brands,” said Max Azria. “While all of our
brands retain our visionary sense of style, we feel that it is
important in today’s retail environment to leverage the power of
online commerce to distinguish and enhance each of the unique
aspects of our products. PFSweb’s solution provides the flexibility
and features that will help us provide a best-in-class shopping
experience, enhance brand loyalty and continue to innovate to meet
the evolving needs of our valued customers.”
“We are excited to announce the addition to our growing fashion
portfolio of another renowned designer that is utilizing our
iCommerce omni-channel commerce solution,” said Mike Willoughby,
President of PFSweb, Inc. “One of the major benefits of our
platform is the ability to provide highly-tailored brand-specific
solutions that enhance the customer experience. I am thrilled that
we are able to leverage our iCommerce technology platform,
professional services and fulfillment and customer care centers of
excellence to create a unique commerce space for each brand to use
and to meet the needs of BCBGMAXAZRIAGROUP’s customers and enrich
those customer relationships.”
“I believe this is a significant win for PFSweb and a great
opportunity for BCBGMAXAZRIAGROUP. As today’s consumers look for a
more personalized shopping experience with their preferred brands,
it is more important than ever for a retailer to have a customized
omni-channel commerce solution that reinforces the brand value
proposition with every customer touch point. I am proud to know
that PFSweb’s iCommerce Solution empowers the BCBGMAXAZRIAGROUP
family of brands to accomplish that purpose through a single
partner,” concluded Mr. Willoughby.
About PFSweb, Inc.
PFSweb is engaged by iconic brands to enable and manage
customized eCommerce and omni-channel commerce initiatives.
PFSweb’s iCommerce Hub(SM) technology ecosystem offers retailers a
multi-channel order management system that allows partner/client
data integration and international payment processing. PFSweb’s
iCommerce Professional Service(SM) provides interactive marketing
services, eCommerce web site development and support services, IT
development services, content management, customer intelligence and
relationship and account management services. PFSweb’s iCommerce
Centers of Excellence(SM) provides global fulfillment and
logistics, high-touch customer care, client financial services and
technology hosting.
Together, PFSweb’s iCommerce Solutions allows for international
reach and expertise in both direct-to-consumer and
business-to-business initiatives. PFSweb supports organizations
across multiple industries including Procter & Gamble, L’Oreal,
LEGO, Columbia Sportswear, Sorel, Carter’s, AAFES, Riverbed, Ricoh,
Hawker Beechcraft Corp, Roots Canada Ltd., Diageo, BCBGMAXAZRIA,
BCBGENERATION and HERVÉ LÉGER BY MAX AZRIA. PFSweb is headquartered
in Allen, TX with additional locations in Tennessee, Mississippi,
Canada, Belgium, and the Philippines.
To find out more about PFSweb (NASDAQ: PFSW), visit the
company’s website at http://www.PFSweb.com.
About BCBGMAXAZRIAGROUP
BCBGMAXAZRIAGROUP designs, develops, produces and markets
complete collections of women’s ready-to wear and accessories, each
known for being at the forefront of creativity, quality and style.
The Group is one of the worldwide leaders in ready-to-wear,
encompassing a portfolio of over 12 brands, including BCBGMAXAZRIA,
Max Azria Atelier, Hervé Léger by Max Azria and BCBGeneration,
among others, and a retail and wholesale network that includes more
than 13,500 points of sale throughout the world. For more
information, please visit www.bcbgmaxazriagroup.com.
The matters discussed herein consist of forward-looking
information under the Private Securities Litigation Reform Act of
1995 and is subject to and involves risks and uncertainties, which
could cause actual results to differ materially from the
forward-looking information. PFSweb's Annual Report on Form 10-K
for the year ended December 31, 2011 and Quarterly Report on Form
10-Q for the three and nine months ended September 30, 2012
identify certain factors that could cause actual results to differ
materially from those projected in any forward looking statements
made and investors are advised to review the Annual and Quarterly
Reports and the Risk Factors described therein. PFSweb undertakes
no obligation to update publicly any forward-looking statement for
any reason, even if new information becomes available or other
events occur in the future. There may be additional risks that we
do not currently view as material or that are not presently
known.
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