ALLEN, Texas, Sept. 19,
2013 /PRNewswire/ -- PFSweb, Inc. (Nasdaq: PFSW), an
international provider of end-to-end eCommerce solutions, today
announced that it has launched a direct-to-consumer eCommerce
solution for em michelle phan, a new cosmetic line. Created by the
L'Oreal Luxe group, this digital, start-up style brand is available
at emcosmetics.com.
(Logo:
http://photos.prnewswire.com/prnh/20130919/NY82414LOGO )
With the addition of em michelle phan, PFSweb has increased the
number of eCommerce solutions it has developed and supported for
L'Oreal USA to seven. Other
brands include Kiehl's Since 1851, Giorgio Armani Beauty,
Yves St. Laurent and Lancome.
PFSweb is providing a direct-to-consumer solution that includes
order management, customer care, storefront merchandising, fraud
management, Demandware consulting and order fulfillment services
utilizing its iCommerce Centers of Excellence(SM) in
Memphis, TN and Dallas, TX.
"Since we launched our first eCommerce site with PFSweb in 2010,
we have been impressed with their ability to develop a highly
customized solution that meets the needs and matches the identities
of our brands," said Brigitte King,
SVP Direct to Consumer Business of L'Oreal USA. "An exciting
addition to the L'Oreal universe, em michelle phan is a makeup
brand created by a community of beauty lovers with beauty experts
and YouTube sensation Michelle
Phan. We are confident that utilizing PFSweb's
offering will help em michelle phan build a presence in the rapidly
expanding direct-to-consumer channel."
"We are very pleased to have the opportunity to participate in
one of the most exciting cosmetic brand launches in recent memory,"
said Mike Willoughby, CEO of PFSweb,
Inc. "Michelle Phan is a
global phenomenon and we believe the brand that carries her name
deserves an extraordinary eCommerce solution. I am delighted
that L'Oreal trusts us to create and support a custom
direct-to-consumer experience for em michelle phan utilizing the
same service platform we are using to support the other six iconic
L'Oreal brands in our portfolio."
About PFSweb, Inc.
PFSweb is engaged by iconic brands to enable and manage
customized eCommerce and omni-channel commerce initiatives.
PFSweb's iCommerce Hub(SM) technology ecosystem offers retailers a
multi-channel order management system that allows partner/client
data integration and international payment processing. PFSweb's
iCommerce Professional Service(SM) provides interactive marketing
services, eCommerce web site development and support services, IT
development services, product content management, customer
intelligence and relationship and account management services.
PFSweb's iCommerce Centers of Excellence(SM) provides global
fulfillment and logistics, high-touch customer care and client
financial services.
Together, PFSweb's iCommerce Solutions allow for international
reach and expertise in both direct-to-consumer and
business-to-business initiatives. PFSweb supports organizations
across multiple industries including Procter & Gamble, L'Oreal,
LEGO, Columbia Sportswear, Sorel, Carter's, AAFES, Riverbed, Ricoh,
Hawker Beechcraft Corp, Roots Canada Ltd., Diageo, BCBGMAXAZRIA,
BCBGENERATION and HERVE LEGER BY MAX
AZRIA. PFSweb is headquartered in Allen, TX with additional locations in
Tennessee, Mississippi, Canada, Belgium, and the
Philippines.
To find out more about PFSweb (NASDAQ: PFSW), visit the
company's website at http://www.PFSweb.com.
The matters discussed herein consist of forward-looking
information under the Private Securities Litigation Reform Act of
1995 and is subject to and involves risks and uncertainties, which
could cause actual results to differ materially from the
forward-looking information. PFSweb's Annual Report on Form 10-K
for the year ended December 31, 2012
and Quarterly Report on Form 10-Q for the three and six months
ended June 30, 2013 identify certain
factors that could cause actual results to differ materially from
those projected in any forward looking statements made and
investors are advised to review the Annual and Quarterly Reports of
the Company and the Risk Factors described therein. PFSweb
undertakes no obligation to update publicly any forward-looking
statement for any reason, even if new information becomes available
or other events occur in the future. There may be additional risks
that we do not currently view as material or that are not presently
known.
PFSweb
Contact:
|
|
Mike Willoughby
|
Todd Fromer /
Garth Russell
|
Chief Executive
Officer
|
Investor
Relations
|
or Thomas J. Madden
|
KCSA Strategic
Communications
|
Chief Financial
Officer
|
(212) 896-1215
/ (212) 896-1250
|
(972) 881-2900
|
tfromer@kcsa.com / grussell@kcsa.com
|
SOURCE PFSweb, Inc.