LiveArea Names Executive to Lead its Innovation Lab and Creative Studio
22 Febbraio 2021 - 10:30PM
LiveArea, a global customer experience and commerce agency, and
business unit of PFSweb (NASDAQ: PFSW), today announced the
appointment of Rashmi Sethi as Group Creative Director and head of
the company’s newly incubated Innovation Lab and Creative Studio.
The facility will centralize the company’s global work designing
and building prototypes and accelerators for global clients.
Sethi brings to LiveArea more than 20 years of experience
working in innovation, experience design, and digital business
transformation. She has a multi-disciplinary background in
economics, science, and statistics, and is a practitioner of design
thinking. She has led experience design and digital product
innovation teams, R&D labs, creative studios, and global
consulting in a variety of global companies, including Publicis
Sapient, SAP Labs, Fair Isaac Corporation, ANZ IT, and more.
“As a hands-on creative leader adept at both experience strategy
and execution, Rashmi will partner with our Experience and
Innovation global leadership to see and realize innovation
opportunities across a wide landscape and establish a broader
LiveArea footprint in India and the Asia Pacific region for
connected commerce experiences,” said Barry Fiske, Senior Vice
President of Global Experience and Innovation, LiveArea. “The
skills and unique vision she brings to her work are a powerful
combination for LiveArea clients as they turn to us as their
trusted partner for digital transformation.”
Through LiveArea’s Bangalore, India-based Innovation Lab, Rashmi
and her team will assist global clients in rapidly inventing,
prototyping, and testing new products and business ideas leveraging
emerging technologies. This work aligns with new services LiveArea
launched late last year, including NXT Intelligence™, Product
Innovation, Connected Commerce, Service Design, Performance
Marketing, and Orchestrated Services.
About LiveArea
LiveArea is an award-winning global customer experience and
commerce agency. We bring the full potential of digital business to
life, helping brands create meaningful and lasting customer
connections. Fusing creativity, strategy, and technology, our
services include NXT Intelligence™, product innovation, connected
commerce, service design, performance marketing, and orchestrated
services. We bring together world-class commerce technology,
building and launching innovative products and services powered by
data-driven insights to elevate customer relationships – online and
in-store. We deliver B2B, B2C, and D2C solutions to clients in
health and beauty, fashion and apparel, luxury, consumer packaged
goods, retail stores, healthcare, and automotive. For more
information, visit www.LiveAreaCX.com.
About PFSweb, Inc.
PFSweb (NASDAQ: PFSW) is a global commerce services company that
manages the online customer shopping experience on behalf of major
branded manufacturers and retailers. Across two business units –
LiveArea for data-driven marketing and omnichannel experience
design through technology selection, platform implementation and
orchestrated services, and PFS for order fulfillment, contact
center, payment processing/fraud management, and order management
services – they provide solutions to a broad range of Fortune 500®
companies and household brand names such as Procter & Gamble,
L’Oréal USA, ASICS, Pandora, Ralph Lauren, Shiseido Americas, the
United States Mint, and many more. PFSweb enables these brands to
provide a more convenient and brand-centric online shopping
experience through both traditional and online business channels.
The company is headquartered in Allen, TX with additional locations
around the globe. For more information, visit www.pfsweb.com.
Investor Relations
Sean Mansouri, CFAGateway Investor
Relations1-949-574-3860PFSW@gatewayir.com
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