RightNow Extends Customer Experience Suite with Intent Guide for Facebook and Mobile
30 Novembre 2011 - 6:07PM
Business Wire
RightNow’s (NASDAQ: RNOW) latest release of RightNow CX, the
customer experience suite, includes Intent Guide for Facebook and
Mobile.
“As more consumers interact with brands on Facebook and
mobile devices, companies need a way to ensure they are delivering
great customer experiences to these burgeoning channels.
With RightNow Intent Guide for Facebook and Mobile, RightNow
extends today’s best-in-class online natural language search
capabilities to enable organizations to better understand what
customers want and make sure they get the most relevant information
possible via Facebook or on their mobile device.”
David Vap, chief solutions officer, RightNow
Combining the Power of Facebook and Mobile with Consumer
Intent
“Customers call the shots; the power has shifted from
corporations to consumers.”
Greg Gianforte, founder and CEO of RightNow, at Techonomy 2011
(see video here)
To differentiate and compete in today’s consumer-empowered
environment, brands need to deliver the very best possible customer
experiences when and where consumers want it. To help with this,
RightNow offers RightNow CX for Facebook and RightNow Mobile.
- RightNow CX for Facebook (see video
here) gives consumers multiple options for interacting with an
organization — including self-service, crowd-service and
agent-assisted service—directly from a customer service tab on a
brand’s Facebook page.
- RightNow Mobile (see video here) gives
consumers a feature-rich, exceptional experience across any mobile
device including smartphones, tablets, game consoles, and GPS
systems.
RightNow Intent Guide for Facebook and RightNow Mobile captures
consumer intent to ensure great experiences on the social network
or via mobile devices; it:
- Identifies the intent behind a
consumers query to eliminate irrelevant search results and get
straight to the answers they are seeking.
- Uses natural language search combined
with industry-specific linguistic dictionaries and advanced
algorithms, to ensure consumer’s questions are matched to the most
relevant content to deliver the right information immediately.
About RightNow
RightNow is helping rid the world of bad experiences one
consumer interaction at a time, eight million times a day. RightNow
CX, the customer experience suite, helps organizations deliver
exceptional customer experiences across the web, social networks
and contact centers, all delivered via the cloud. With more than
ten billion customer interactions delivered, RightNow is the
customer experience fabric for nearly 2,000 organizations around
the globe. To learn more about RightNow, go to
www.rightnow.com.
RightNow is a registered trademark of RightNow Technologies,
Inc. NASDAQ is a registered trademark of The NASDAQ Stock Market
LLC.
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