SOUTHLAKE, Texas, Sept. 10,
2024 /PRNewswire/ -- Sabre
Corporation (NASDAQ: SABR), a leading software and technology
provider that powers the global travel industry, today announced a
strategic partnership with Air Serbia, Serbia's national carrier.
This agreement establishes Sabre as Air Serbia's NDC (New
Distribution Capability) IT provider, empowering the airline to
deliver a more personalized travel experience and unlock new
revenue opportunities.
Sabre is a leader in supporting both NDC airline IT and NDC
aggregation. This enables Air Serbia to not only create and manage
their NDC content but also make it seamlessly available through
third-party channels. Sabre's cloud-based solutions are built for
agility and modularity, which means that Air Serbia can easily add
new features and functionalities as their NDC strategy evolves.
Additionally, Sabre boasts powerful performance with NDC air
shopping response times between 0.5 and 1.5 seconds, helping to
ensure a smooth shopping experience for travel agencies and
travelers.
"As we continue to embark on our journey to further modernize
our retailing strategies, Air Serbia is proud to partner with
Sabre," said Jiri Marek, CEO of Air
Serbia. "We are committed to providing real-time content and
personalized experiences to our customers, and Sabre's innovative
technology serves as a foundational enabler of our offer and order
ecosystem. With Sabre's solutions we can extend our reach to
third-party channels including travel agencies and aggregators,
ensuring seamless access to our products and services. Together, we
are shaping the future of travel retailing and delivering enhanced
value to our passengers."
Sabre's NDC airline IT solutions are a fundamental building
block of SabreMosaic™, a recently announced intelligent, modular
and open technology platform that is built to transform the way
airlines retail. Powered by Google's industry-leading artificial
intelligence (AI) capabilities, SabreMosaic allows airlines to
create and deliver a wider range of content in real-time, unlocking
new revenue opportunities. The platform's modular and open
architecture provides airlines with the flexibility to choose the
specific API-based Offer and Order solutions that best suit their
business needs, helping to ensure a smooth integration with their
existing infrastructure.
"With the shift to Offers and Orders at its core, we believe
SabreMosaic has the potential to bring about a far-reaching
transformation in the travel industry. For innovative carriers like
Air Serbia, embracing this approach is not just about staying
ahead, it's about taking a big step forward for the entire
industry," said Mike Reyes, Senior
Vice President, Product Management at Sabre Travel Solutions.
"We're honored to partner with such a forward-thinking airline and
believe together we can revolutionize travel retailing, creating a
more personalized and dynamic experience for travelers."
This strategic partnership builds upon Air Serbia's existing
foundation with Sabre. The airline already utilizes SabreSonic, a
comprehensive passenger service system, for efficient operations
and a streamlined passenger experience. In addition, the airline
has deployed Sabre's Pricing and Revenue Optimization suite, which
equips it with powerful tools to manage dynamic availability and
pricing. Sabre Air Price IQ, a solution powered by AI, helps Air
Serbia to optimize the pricing of offers in real time.
About Sabre
Sabre Corporation is a software and technology company that
takes on the biggest opportunities and solves the most complex
challenges in travel. The Company connects travel suppliers and
buyers around the globe and across the ecosystem through innovative
products and next-generation technology solutions. Sabre harnesses
speed, scale and insights to build tomorrow's technology today –
empowering airlines, hoteliers, agencies and other partners to
retail, distribute and fulfill travel worldwide. Headquartered
in Southlake, Texas, USA, Sabre
serves customers in more than 160 countries around the world. For
more information visit www.sabre.com.
About Air Serbia
Air Serbia is the proud successor of the first national airline
Aeroput, established on 17 June 1927,
and of JAT and Jat Airways. The company ranks eighth on the list of
the oldest airlines in the world that are still operating. The
company has been among the leaders of civil aviation from the start
and since 1961 a member of the International Air Transport
Association (IATA). In passenger and cargo traffic, Air Serbia
serves over 80 destinations in scheduled and charter traffic in
Europe, the Mediterranean,
North America and Asia. In cooperation with partner airlines,
the company also offers flights to international destinations in
Asia, Australia, North
America, and Africa. Air
Serbia's fleet currently consists of wide-body aircraft Airbus
A330-200s, narrow-body aircraft from the Airbus A320 family, as
well as turboprop ATR 72-600 aircraft for regional flights In
addition to the Belgrade Nikola Tesla Airport, Air Serbia also
flies from Niš Constantine the Great Airport, and the International
Airport "Morava" near Kraljevo.
SABR-F
Media Contacts:
Kristin Hays
Kristin.hays@sabre.com
Heidi Castle
heidi.castle@sabre.com
Investor Contact:
Brian Roberts
sabre.investorrelations@sabre.com
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SOURCE Sabre Corporation