Sleep Number, National Football League and the American Cancer Society Team Up to Deliver Cancer Resources during Crucial Catch
28 Settembre 2023 - 5:00PM
Business Wire
Sleep Number joins the two organizations in
their annual cancer awareness and early detection initiative and
introduces a new resource, “The Defender Presented by Sleep
Number”
Today, wellness technology leader Sleep Number
Corporation (Nasdaq: SNBR) announced they are the first
“Official Crucial Catch Partner of the NFL,” joining forces with
the NFL and the American Cancer Society (ACS) in the fight against
cancer. Crucial Catch was started by the NFL in 2009 to empower
fans to take their health into their own hands through cancer
screening, education and risk detection. To date, the initiative
has raised over $27 million for ACS through sales of Crucial Catch
branded merchandise, NFL Auction items and general fundraising.
This press release features multimedia. View
the full release here:
https://www.businesswire.com/news/home/20230928576143/en/
Today, wellness technology leader Sleep
Number Corporation announced they are the first “Official Crucial
Catch Partner of the NFL,” joining forces with the NFL and the
American Cancer Society in the fight against cancer. (Graphic:
Business Wire)
Sleep Number is bringing additional cancer prevention resources
to the Crucial Catch program. Focused on overall health and
wellbeing, the company is the presenting partner of The Defender,
an online resource for fans to learn how to reduce their cancer
risk and find local screening resources. Located at
NFL.com/CrucialCatch, The Defender Presented by Sleep Number can
also determine what type of cancer screening users need, find their
local cancer screening center, schedule screening reminders, and
have their cancer-related questions answered through American
Cancer Society’s 24/7 chat and hotline.
Individuals who visit The Defender Presented by Sleep Number are
asked questions about common lifestyle practices that may impact
their chances of getting cancer, including sleep, diet, exercise
and more. The assessment takes a few minutes to complete and
provides the participant with a personalized overview of lifestyle
changes to minimize cancer risks. As a thank you, upon completion
of The Defender, participants will receive $20 off a Sleep Number
pillow online or in stores, good today, September 28, through
October 31, 2023.
Sleep Number’s involvement with both ACS and the NFL stems from
a deep commitment to their purpose. As the “Official Sleep +
Wellness Partner of the NFL,” over 80% of NFL players have a Sleep
Number smart bed*; Sleep Number smart sleepers get 28 minutes more
restful sleep per night**. The company also partners with the NFL
Players Association and several teams to provide sleep expertise
and guidance, so players get the individualized sleep they need to
perform their best, on and off the field. As an ACS partner and the
2022 “Corporate Partner of the Year,” Sleep Number is collaborating
with ACS on sleep research that may lead to the first-ever sleep
guidelines for cancer prevention and recovery, and supporting
patients and caregivers at ACS Hope Lodges with smart beds and
temperature-balancing bedding. Through Sleep Number’s four-year
relationship with quarterback Dak Prescott, Dak is ACS’s new Global
Brand Ambassador and is amplifying the impact of Crucial Catch.
“Championing early cancer detection and prevention initiatives
through The Defender is closely tied to Sleep Number’s purpose: to
improve the health and wellbeing of society through higher quality
sleep,” said Shelly Ibach, Chair, President and CEO, Sleep Number.
“We know that simple lifestyle changes - like prioritizing sleep -
can have a meaningful impact on risks for certain types of cancers.
Sleep Number is proud to join the NFL and ACS in the fight against
cancer. It takes all of us to end cancer as we know it, for
everyone.”
To take The Defender Presented by Sleep Number assessment, learn
potential cancer risks and receive $20 off a Sleep Number
pillow***, visit NFL.com/crucialcatch. Visit SleepNumber.com/NFL
and crucialcatch.cancer.org for additional information.
About Sleep Number
Sleep Number is a wellness technology company. We are guided by
our purpose to improve the health and wellbeing of society through
higher quality sleep; to date, our innovations have improved over
14.5 million lives. Our wellness technology platform helps solve
sleep problems, whether it’s providing individualized temperature
control for each sleeper through our Climate360® smart bed or
applying our 22 billion hours of longitudinal sleep data and
expertise to research with global institutions.
Our smart bed ecosystem drives best-in-class engagement through
dynamic, adjustable, and effortless sleep with personalized digital
sleep and health insights; our millions of smart sleepers are loyal
brand advocates. And our nearly 5,000 mission-driven team members
passionately innovate to drive value creation through our
vertically integrated business model, including our exclusive
direct-to-consumer selling in 675 stores and online.
To learn more about life-changing, individualized sleep, visit a
Sleep Number store near you, our newsroom and investor relations
sites, or SleepNumber.com.
Forward-looking Statements
Statements used in this release relating to future plans, such
as statements about our joint sleep research and collaboration
efforts, are forward-looking statements subject to certain risks
and uncertainties. Additional information concerning these, and
other risks and uncertainties, is contained in the company’s
filings with the Securities and Exchange Commission (SEC),
including the Annual Report on Form 10-K, and other periodic
reports filed with the SEC. The company has no obligation to
publicly update or revise any of the forward-looking statements in
this release.
*Based on the number of active roster players eligible for the
NFL player Sleep Number bed program who purchased a bed between
7/23/18 and 11/28/22.
**Based on average SleepIQ® data from 8/1/21 - 2/28/22 of
sleepers engaging with Sleep Number® setting, SleepIQ® data and
FlexFit™ adjustable base vs. sleepers who have those features but
didn’t similarly engage with them.
***Valid in store, by phone, at sleepnumber.com or Live Chat
through 10/31/2023, 11:59 p.m. Pacific Standard Time. Must present
and surrender coupon code at time of purchase. One-time use only.
No cash value. Not valid on clearance items, returns, exchanges,
previous purchases or specialty pillows. The coupon value will be
deducted from your order at time of purchase. May not be
duplicated, transferred or sold. We are not responsible for lost or
stolen coupons.
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version on businesswire.com: https://www.businesswire.com/news/home/20230928576143/en/
Julie Elepano Sleep Number Public Relations
julie.elepano@sleepnumber.com
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