Six for Six: All Scripps Networks Interactive Television Networks Record Year-over-Year Ratings Increases in First Quarter
30 Marzo 2016 - 9:34PM
Business Wire
Scripps Networks is only television group to
improve ratings on 100 percent of its portfolio
Demonstrating the strong audience appeal of its compelling
lifestyle content, all six Scripps Networks Interactive television
networks scored year-over-year increases in primetime ratings in
the first quarter of 2016. Scripps Networks was the only television
network group in the United States to show ratings increases across
every single network in its portfolio.
HGTV continued its phenomenal record ratings run,
achieving the highest-rated quarter in network history in
primetime, total day and weekends. Prime ratings among adults aged
25 to 54 grew 12 percent year-over-year, propelled by the success
of Flip or Flop and Fixer Upper, both of which had their
highest-rated seasons ever. Other hit series such as Property
Brothers, Caribbean Life and Beachfront Bargain Hunt drove the
network to record highs.
Food Network served up its second consecutive quarter of
primetime ratings growth, thanks to successful series such as
Chopped Jr. and Worst Cooks in America. Viewership among adults
aged 25 to 54 increased 2 percent, while the network continued to
grow its millennial audience with a 3 percent increase in adults
aged 25 to 34.
Travel Channel also claimed its second straight growth
quarter, with ratings among adults 25 to 54 growing 5 percent
year-over-year. Top shows included Expedition Unknown and Bizarre
Foods: Delicious Destinations, which helped drive 15 percent
year-over-year growth in March.
DIY Network logged its highest rated quarter ever among
adults 18 and older, driven by shows including Texas Flip &
Move and Tiny House Big Living. Adult viewers aged 25 to 54 grew by
6 percent year-over-year in the same period.
Cooking Channel also noted the highest rated first
quarter in its history among both adults and women aged 25 to 54,
reporting adult ratings growth of 2 percent over first quarter
2015. Best performing original shows included Unique Sweets and
Dinner at Tiffani’s.
Great American Country completed the clean sweep of
Scripps Networks Interactive ratings gains, with audiences up 29
percent among adults 25 to 54. This performance made the first
quarter the network’s highest-rated quarter in eight years. Top
performing shows included Living Alaska, Big Time RV and perennial
favorite, Flea Market Flip.
“This has been one of the best quarters for ratings in our
company’s history, building on the performance that our lifestyle
brands have delivered over the last few years,” said Kathleen
Finch, Chief Content, Programming and Brand Officer, Scripps
Networks Interactive. “Our networks are must-haves for consumers,
distribution partners and advertisers, with engaged audiences who
interact daily with our content on television, in print, on
digital, mobile and social platforms.”
Scripps Networks Interactive will build on its continued ratings
success, by rolling out more than 2,500 hours of new original
content across its six networks during the 2016-2017 television
season, including new series featuring popular celebrities Queen
Latifah (The Best Place to Be on Travel Channel), Monica Potter
(The Monica Potter Project on HGTV) and YouTube sensation Hannah
Hart (Food Network Star on Food Network).
About Scripps Networks InteractiveScripps Networks
Interactive (Nasdaq: SNI) is one of the leading developers of
engaging lifestyle content in the home, food and travel categories
for television, the Internet and emerging platforms. The company’s
lifestyle media portfolio comprises popular television and Internet
brands HGTV, DIY Network, Food Network, Cooking Channel, Travel
Channel and Great American Country, which collectively engage more
than 190 million U.S. consumers each month. International
operations include TVN, Poland’s premier multi-platform media
company; UKTV, an independent commercial joint venture with BBC
Worldwide; Asian Food Channel, the first pan-regional TV food
network in Asia; and lifestyle channel Fine Living Network. The
company’s global networks and websites reach millions of consumers
across North and South America, Asia, Europe, the Middle East and
Africa. Scripps Networks Interactive is headquartered in Knoxville,
Tenn. For more information, please visit
http://www.scrippsnetworksinteractive.com.
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version on businesswire.com: http://www.businesswire.com/news/home/20160330006303/en/
Scripps Networks Interactive, Inc.Dylan Jones,
865-560-5068DJones@scrippsnetworks.com
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