FLOR Launches Area Rug Collaboration with Fashion Designer Trina Turk
15 Febbraio 2024 - 3:00PM
Business Wire
Trina Turk X FLOR Collection Takes Inspiration
from Ready-to-Wear Fashion Brand’s Archival Prints and Versatile
Patterns
FLOR®, a high-end area rug brand for homes, offices, and every
space in between, launches its new collaboration with Trina Turk,
the ready-to-wear fashion designer known for bright colors and bold
patterns. The Trina Turk X FLOR area rug collection includes five
unique products that bring the designer’s signature style into
interior spaces, influenced by her global travels and love for
vintage materials.
“Partnering with FLOR has been a great experience and a perfect
fit for us as both brands have an affinity for color and patterns,
allowing customers to be expressive with their design choices,”
said Trina Turk. “The patterns and colors seen in the Trina Turk X
FLOR collection are a wonderful reflection of my style as a
designer – offering quiet, neutral options and bright and bold
options that play with texture. We had a lot of fun putting
together this collection, evident in the beautiful area rug styles
we landed on.”
Trina Turk built her brand on print, color, and optimism, which
is reflected in the carpet tile styles of the collection. FLOR,
embodying a commitment to being smart, beautiful, and responsible,
has many natural synergies with the fashion design brand. The
collection – available now at FLOR.com – features five carpet tile
styles. They are:
- California Dreaming: Pairing a classic trellis pattern
with the mid-century breeze block motif, this style epitomizes
Palms Springs. It’s available in Teal, Pink, Tawny, Persimmon,
Chalk, and Maize.
- Here Comes the Sun: Featuring a radiating
sunbeam-inspired pattern available in Blush, Bright White/Gold,
Light Blue, and Marigold, this style brings a mid-century edge to
an iconic Trina Turk design.
- Racquet Club: Inspired by a cane weaving pattern, this
style can provide a bold accent in its Kiwi or Marigold colorway or
serve as a textured neutral in Eggnog or Wheat.
- Twin Palms: Another mid-century moment, Twin Palms
features a classic Trina Turk and Mr Turk pattern of geometric
stripes. Its bright colorways – Teal, Maize, Tidal, and Pink – will
add a pop of whimsy to any space, while its Tundra and Black
colorways can be a neutral base.
- Spiral Out: With its textured approach to lines and
movement, this style is the perfect area rug addition for any home.
It’s available in Cocoa, Midnight, Flint, Topaz, and Dune,
representing the true neutral of the collection.
“Creating this collection was every designer’s dream because the
Trina Turk and FLOR teams became true collaborators, resulting in
fun, stylish, and timeless area rug products,” said Katherine
Cohen, Associate Creative Director at FLOR. “We were able to
explore Trina’s vintage room in her design studio to browse and
source patterns that we felt reflected FLOR and Trina Turk. The
collection brings together two brands committed to supporting their
customers and creating beautiful and on-trend concepts.”
The collection is displayed throughout Modernism Week, which
begins today in Palm Springs, CA. It is available now for purchase
on FLOR.com/TrinaTurk.
About FLOR
FLOR®, the specialty design brand of Interface®, has brought
high-end area rugs to homes, offices, and every space between since
2003. FLOR carpet tiles are beautiful, easy to install, and
responsibly sourced. Our customizable designs are engineered for
high-traffic spaces, from family rooms to conference rooms. For
more information, visit FLOR.com.
About Trina Turk
A California local, Trina Turk is inspired by the Golden State’s
multicultural mix, creativity, architecture, and landscape. Trina’s
modern and optimistic outlook meld graphic pattern and vivid hues
with a California confidence. Founded in 1995 by Trina and her late
husband, photographer Jonathan Skow, as a women’s clothing
collection, Trina Turk has evolved into a print and color driven
lifestyle brand, now including swimwear, Mr Turk menswear, eyewear
and home goods.
The first retail store opened in Palm Springs, CA in 2002. Trina
Turk is an active philanthropist, giving back by contributing to
arts, healthcare, education, and architectural preservation causes.
Trina Turk / Mr Turk boutiques are located in California, Florida,
Georgia and Texas.
Trina Turk and Mr Turk can be found online at
http://www.trinaturk.com
@trinaturk @mrturk
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