As a long-term partner of VIDAA, Tremor
International will act as the exclusive global CTV monetization
platform for the content across all VIDAA and Android TV OS
devices
Follows announcement of the VIDAA OS as the
exclusive destination for the FIFA+ app, alongside unique daily
content celebrating the tournament and its fans
NEW YORK, Dec. 2, 2022 /PRNewswire/ -- VIDAA, a smart TV
operating system and streaming platform, and a subsidiary
of Hisense Co., Ltd ("Hisense") today announced an
agreement for Google TV and other Android TV OS devices to carry
VIDAA's premium sports content, which includes FIFA+.
As a long-term partner of VIDAA, Tremor International Ltd.
(AIM/NASDAQ: TRMR) ("Tremor"), a leading global end-to-end digital
advertising technology platform specialized in Connected TV
("CTV"), video, and data, will act as the exclusive global CTV
monetization platform – specifically Tremor's SSP, Unruly – for the
content across all VIDAA and Android TV OS devices.
The premium content includes the FIFA+ app, with thousands of
hours of original, live and archive football and original
programming, and The FIFA World Cup Daily, By Hisense, a new daily
show filmed on-site and airing throughout the tournament.
This year's FIFA World Cup Qatar 2022™, of which Hisense is an
Official Sponsor, is expected to draw 5 billion viewers around the
world. With the combined reach of VIDAA- and Android TV OS devices,
the World Cup content will be available in key markets globally,
with an emphasis on the UK, Canada, Latin
America, Germany,
Australia and Japan.
"Our relationships with Google, FIFA and Tremor International
will bring scaled opportunities for advertisers to reach
hyper-engaged sports fans all over the world with precision and
custom creative on the biggest screen in the house," said
Guy Edri, President,
VIDAA.
"Our priority is to bring our users the content they love.
Through this collaboration, we're able to help World Cup fans
around the world celebrate and tune in wherever they are through
exclusive and engaging content across Android TV OS devices," said
Jonathan Zepp, Managing Director,
Media & Entertainment Partnerships, Google.
ABOUT VIDAA
VIDAA USA Inc. was
established in 2019 and is headquartered in Atlanta,
Georgia USA. Our flagship product is the VIDAA TV OS which is
currently in its sixth generation. VIDAA TV OS is a modern global
Smart TV operating system and content platform. By choosing VIDAA,
TV OEM manufacturers get a turn-key Linux based OS with voice
control, an app store, billing and payment, and much more. Our
customers include brands such as Hisense, Loewe, Toshiba and many
others.
For more information, visit www.vidaa.com and follow
VIDAA on Facebook.com/vidaatv, Twitter, and Instagram at
@vidaatv.
About Tremor International
Tremor is a global company offering an end-to-end technology
advertising platform, operating across three core capabilities -
Video, Data and CTV. Tremor's unique approach is centered on
offering a full stack of end-to-end solutions which provides it
with a major competitive advantage within the video advertising
ecosystem.
Tremor Video helps advertisers deliver impactful brand stories
across all screens through the power of innovative video technology
combined with advanced audience data and captivating creative
content. Tremor Video's innovative video advertising technology has
offerings in CTV, in-stream, out-stream and in-app. To learn more,
visit www.tremorvideo.com
Amobee optimizes outcomes for advertisers and media companies,
while providing a better consumer experience. Its platform assists
customers by furthering their audience development, optimizing
their cross-channel performance across all TV, connected TV, and
digital media, and driving new customer growth through detailed
analytics and reporting. To learn more,
visit www.amobee.com
Unruly, the media side of Tremor, drives real business outcomes
in multiscreen advertising. Its programmatic platform efficiently
and effectively delivers performance, quality, and actionable data
to demand and supply-focused clients and partners. Tremor has a
meaningful number of direct integrations with premium publishers,
unique demand relationships with a variety of advertisers and
privileged access to News Corp inventory. Unruly connects to the
world's largest DSPs and is compatible with most Ad Age top 100
brands. To learn more,
visit www.unruly.co
Tremor is headquartered in Israel and maintains offices throughout
the United States, Canada, Europe, Asia-Pacific and is traded on the London Stock
Exchange (AIM: TRMR) and NASDAQ: (TRMR).
For more information,
visit: www.tremorinternational.com.
PR contact:
Caroline Smith
VP, Communications, Tremor International
csmith@tremorinternational.com
Forward Looking Statements
This press release contains forward-looking statements,
including forward-looking statements within the meaning of Section
27A of the United States Securities Act of 1933, as amended, and
Section 21E of the United States Securities and Exchange
Act of 1934, as amended. Forward-looking statements are identified
by words such as "anticipates," "believes," "expects," "intends,"
"may," "can," "will," "estimates," and other similar expressions.
However, these words are not the only way Tremor identifies
forward-looking statements. All statements contained in this press
release that do not relate to matters of historical fact should be
considered forward-looking statements, including without limitation
statements regarding the potential benefits associated with the
partnership with VIDAA, the investment in VIDAA and timing thereof
or benefits of any of Tremor's or Unruly's other commercial
partnerships or investments and any other statements related to its
future financial results. These statements are neither promises nor
guarantees but involve known and unknown risks, uncertainties and
other important factors that may cause Tremor's actual results,
performance or achievements to be materially different from its
expectations expressed or implied by the forward-looking
statements. Tremor cautions you not to place undue reliance on
these forward-looking statements. For a more detailed discussion of
these factors, and other factors that could cause actual results to
vary materially, interested parties should review the risk factors
listed in Tremor's Annual Report on Form 20-F, which was filed with
the U.S. Securities and Exchange Commission (www.sec.gov)
on March 15, 2022. Any forward-looking statements made by
Tremor in this press release speak only as of the date of this
press release, and Tremor does not intend to update these
forward-looking statements after the date of this press release,
except as required by law.
Tremor and Unruly, and the Tremor and Unruly logo are trademarks
of Tremor International Ltd. in the United
States and other countries. All other trademarks are the
property of their respective owners. The use of the word "partner"
or "partnership" in this press release does not mean a legal
partner or legal partnership.
Google TV is the name of this device's software experience and a
trademark of Google LLC. Android TV is a trademark of Google
LLC.
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