Vintage Wine Estates Appoints Jessica Kogan as Chief Growth & Experience Officer
25 Ottobre 2022 - 10:15PM
Vintage Wine Estates, Inc. (Nasdaq: VWE and VWEWW), a leading
beverage alcohol company, today announced that Jessica Kogan has
been appointed to Chief Growth & Experience Officer. As part of
her newly expanded responsibilities, Ms. Kogan will lead digital
transformation initiatives focused on disruptive ways to deepen
customer affinity and enable meaningful efficiencies in content
publishing. Ms. Kogan will also serve as a member of the Senior
Leadership Team of Vintage Wine Estates, providing continued
insight and direction specific to omnichannel opportunities.
Ms. Kogan joined Vintage Wine Estates in 2017 with the
acquisition of Cameron Hughes Wine, a digital native business that
she co-founded. In 2019, she was promoted to Chief Digital Officer
and Chief Marketing Officer with the specific mandate to grow its
direct-to-consumer (DTC) business segment. Under her leadership,
DTC more than tripled growing from $30 million in revenue to just
over $90 million driven by a customer-first strategy brought to
life both in content and distribution. Leveraging headless digital
technologies focused on unifying the customer omnichannel
experience, Ms. Kogan created demand for VWE brands by reaching a
much larger, truly relevant customer audience.
“Jessica has been instrumental in establishing Vintage as the
direct-to-consumer leader in our industry and the driving force
behind our growth in eGrocery,” said Pat Roney, CEO and Founder of
Vintage Wine Estates. “Digital innovation is a pillar of our
overall growth strategy; Jess’s leadership and experience will be a
driving force behind our efforts to make additional gains across
the beverage alcohol category.”
Prior to Vintage, Ms. Kogan launched award-winning digital
native brands CHWine.com, Schwab.com, Tolerance.org of the Southern
Poverty Law Center and created enduring CPG brand campaigns like
Chevron’s “Human Energy,” Donna Karan “Madam President” and Hewlett
Packard “The Science of Printing.” Ms. Kogan is recognized as a
leader within the industry, regularly being included on prestigious
lists including the 2021 Wine Business Industry Leaders, winning
Webby awards for her work with Schwab.com and Tolerance.org, a
nomination by Wine Enthusiast for Innovator of the Year, and
speaking engagements at the 2022 Wine Spirits Daily eCommerce and
Digital Summit and the upcoming 2023 Future Drinks Expo.
“I could not be more excited to amplify growth for our amazing
brands in truly remarkable, digitally-enabled ways in this new
role,” said Ms. Kogan. “From product innovation to advances in
distribution, Vintage has a restless desire to excite consumers at
every turn — which I am confident will spark positive
change.”
About Vintage Wine Estates:
Vintage Wine Estates (Nasdaq: VWE and VWEWW) is a family of
wineries and wines whose singular focus is producing the finest
quality wines and incredible customer experiences with wineries
throughout Napa, Sonoma, California’s Central Coast, Oregon, and
Washington State. Since its founding 20 years ago, the Company has
grown to be the 14th largest wine producer in the U.S., selling
more than two million nine-liter equivalent cases annually. To
consistently drive growth, the Company curates, creates, stewards,
and markets its many brands and services to customers and end
consumers via a balanced omni-channel strategy encompassing
direct-to-consumer, wholesale and exclusive brand arrangements with
national retailers. While VWE is diverse across price points and
varietals with over 60 brands ranging from $10 to $150 USD at
retail, its primary focus is on the fastest growing luxury segment
of the wine industry with the majority of brands selling at over
$15 per bottle. The Company regularly posts updates and additional
information at https://www.vintagewineestates.com/.
Contacts:
InvestorsDeborah K. Pawlowski, Kei Advisors LLC
dpawlowski@keiadvisors.com Phone: 716.843.3908 |
MediaMary Ann
VangrinMVangrin@vintagewineestates.com |
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