Unicast Unveils ''Rich Media Without Limits'' Ad Campaign Showcasing the Power of 3D in Rich Media Advertising
08 Maggio 2007 - 3:00PM
Business Wire
Unicast by Viewpoint (NASDAQ:VWPT), a leading Internet marketing
technology company, today announced the launch of Rich Media
Without Limits, a new High Definition 3D (HD3D) Unicast ad campaign
scheduled to go live this month. The new campaign will showcase the
creative potential of rich media advertising when infused with 3D
elements integrated into video and flash technologies. The Unicast
HD3D ads will highlight the incredible visual fidelity and photo
realism that can only be achieved with 3D technology, and will
promote Unicast as the leader in true rich media for the Web going
forward. The Rich Media Without Limits campaign was conceptualized
to demonstrate the superb visualization capabilities of
pre-rendered 3D video, and to demonstrate for marketers the rich
creative palate that 3D offers for online advertising. The
objective was to bring the same engaging 3D qualities of movies and
video games into online advertising, to exceed user�s expectations
for visual clarity on the Web. Furthermore, Unicast technology
provides a seamless user experience during video load and playback,
even with very rich content the technology automatically detects
and appropriately displays video based on each user�s Internet
connection speed. Unicast uses a proprietary algorithm to
dynamically preload video streams, allowing for the delivery of a
high-quality video to a wide range of bandwidths without any loss
in performance. This advertising campaign includes three rich media
ad executions, two of which are linked below. The campaign was
conceived as a way to illustrate the power of 3D to bring creative
ideas to life for online advertising. The ads were built with lush
outdoor and underwater scenes, allowing the Unicast creative
technologists show off the best features of the HD3D Ad Suite.
Three ads have been developed to shows different aspects of 3D
integration, which will highlight the potential for expanded
creative treatments for rich media. The 3D Chameleon and Fish
Fireworks advertisements are described and linked below. All of
these ad executions offer an exciting look at the future of online
advertising. 3D Chameleon � Enhanced with a rich rainforest
soundtrack, in this ad the viewer first experiences a 360-degree
panorama of a chameleon carefully watching a fly as it buzzes
around and then lands on its head. Both the chameleon and the fly
are 3D models, rendered into video and integrated into the ad with
dynamic scripting. As a viewer rolls over to expand the ad, the
chameleon and the fly have one final scene together where the
chameleon finally catches and eats the fly. At that point, the
chameleon undergoes a visual color change effect as the fly becomes
dinner. Finally, the chameleon turns to the camera to lick his
chops as the tag line appears �Unicast. Rich Media Without Limits.�
http://www.unicast.com/chameleon/ Fish Fireworks � In the leader
board state, this ad lets you peer into a colorful underwater scene
filled with a few beautiful tropical fish swimming around on the
bottom of the sea. All of the fish are 3D models rendered into
video and integrated into Flash, which creates a vivid and rich
underwater scene. The audio track is filled with bubbles and
underwater sound effects that add greatly to the viewer experience.
Once a user rolls over the ad, the ad expands to show hundreds of
colorful tropical fish all swimming in synch toward an underwater
castle. The castle begins to quiver and shake as all the fish swim
inside. Suddenly the 3D fish are launched from the castle�s chimney
into a brilliant display of fish fireworks. The view then pans to
follow a single fish as it swims past a row of seashells which
opens as he passes. The ad finishes with the campaign tag line
�Unicast. Rich Media Without Limits.�
http://www.unicast.com/fishfireworks/ �Our Rich Media Without
Limits campaign illustrates the next step in the evolution of rich
media marketing on the Web,� said Patrick Vogt, CEO of Viewpoint.
�Our Unicast HD3D formats will help advertisers and marketers to
provide an enhanced visual experience, taking brand marketing and
engagement to a whole new level. We build our ads to be unique in
the rich media space, with unparalleled visual clarity and
sophisticated animation. It�s the kind of visual intensity our
customers want, and it�s what end users are now demanding as well.
With the integration of 3D into rich media advertising, Unicast is
able to create a truly immersive customer experience.� �What�s
more, the Unicast Ad Platform has exceptional campaign management
and self service tools built for Web 2.0,� continued Mr. Vogt.
�These tools allow advertisers and publishers to effectively
measure and manage their online campaigns. Our strategy has always
been to set the bar from a visual and interactive perspective and
to make it easy for publishers and agencies to manage their
campaigns in real time. We have delivered for our customers in this
manner, and the new HD3D Ad Suite truly put us in a great
competitive situation as rich media and video ads become the norm
for advertising on the Web.� ABOUT VIEWPOINT Viewpoint is a leading
Internet marketing technology company, offering Internet marketing
and online advertising solutions through the powerful combination
of its proprietary visualization technology and a full range of
campaign management services including TheStudio, Viewpoint�s
creative services group, Unicast, Viewpoint�s online advertising
group, and KeySearch, Viewpoint�s search engine marketing
consulting practice. Viewpoint�s technology and services are behind
the online presence of some of the world�s most esteemed brands,
including AOL, GE, Sony, and Toyota. More information on Viewpoint
can be found at www.viewpoint.com. The company has approximately
100 employees principally at its headquarters in New York City and
in Los Angeles. FORWARD-LOOKING STATEMENTS This press release
contains �forward-looking� statements as that term is defined in
the Private Securities Litigation Reform Act of 1995 and similar
expressions that reflect Viewpoint�s current expectations about its
future performance. These statements and expressions are subject to
risks, uncertainties and other factors that could cause Viewpoint�s
actual performance to differ materially from those expressed in, or
implied by, these statements and expressions. Such risks,
uncertainties and factors include those described in Viewpoint�s
filings and reports on file with the Securities and Exchange
Commission. Copyright � 2007 Viewpoint Corporation. All Rights
Reserved. Viewpoint, Unicast, TheStudio by Viewpoint and KeySearch
are trademarks or registered trademarks of Viewpoint Corporation.
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