VWPT Viewpoint (MM)

Unicast by Viewpoint (NASDAQ: VWPT), a leading Internet marketing and advertising technology company, today announced the results of an independent Rich Media study that was conducted by InsightExpress, a leading online market research firm. The study was paid for by Viewpoint Corporation. The study examined the effectiveness of Rich Media forms of advertising including Video, Premium Flash�, and HD3D content, as compared with advertising in simple Flash�, and GIF formats. The criteria used to determine the relative ad performance includes purchase intent, brand awareness, brand recall, web page favorability and ad interaction. The study was conducted during Q1 of 2007. For a copy of the Rich Media Study, please go to http://www.unicast.com/sites/index.html?VwTheme=chameleon and click on Get the Rich Media Study. The findings of the Rich Media Study overwhelming indicate that user engagement and interaction was significantly improved in ads leveraging Video, Unicast HD3D, and premium Flash� rich media compared to GIF and simple Flash� rich media advertisements. Premium Rich Media, HD3D and Video considerably improve the performance of online display advertising, as shown by Unicast�s Video, HD3D and premium Flash ad formats that were used during the study. These formats consistently out-performed industry standard simple rich media and GIF advertising in terms of response rate and conversion rate. In addition the results showed a drastically increased purchase intent, brand awareness and ad favorability from survey respondents. Overwhelmingly, the Unicast Video and Unicast HD3D ads outperformed the GIF and simple rich media examples, clearly demonstrated by the following increase in percentages: Unaided Brand Awareness by 229% Ad Favorability by 108% Purchase Intent by 78% Brand Favorability by 77% "InsightExpress has conducted numerous studies about ad performance. However this study specifically compares typical rich media with more evolved forms of rich media, such as HD3D and video. The results illustrate the positive impact of deploying more engaging formats to increase a user's interaction with an advertisement,��said Annette Mullin, Director of Marketing and Account Management at InsightExpress. �There is no question that advertisements with robust content, superior visual fidelity and increased interactivity are more powerful and engaging, and we now have the data to prove it,� said Patrick Vogt, CEO of Viewpoint. �Naturally, the market will move to take advantage of this increased brand engagement and financial performance. As advertisers see the positive impact that premium rich media can have on their brands and their business, they will change their online mix from simple rich media to more premium rich media. While this richer category now represents only 2% of total online advertising, we expect it to grow substantially over the next two years based on trends we see in the marketplace. Furthermore, we are very excited that our technology heritage allows us to continually pioneer new and groundbreaking formats for premium rich media, including our new HD3D ad suite as well as other interactive ad formats. We are the only rich media provider with delivery technology, player enabling technology and client side application technology.� ABOUT VIEWPOINT Viewpoint is a leading Internet marketing technology company, offering Internet marketing and online advertising solutions through the powerful combination of its proprietary visualization technology and a full range of campaign management services including TheStudio, Viewpoint�s creative services group, Unicast, Viewpoint�s online advertising group, and KeySearch, Viewpoint�s search engine marketing consulting practice. Viewpoint's technology and services are behind the online presence of some of the world's most esteemed brands, including AOL, GE, Sony, and Toyota. More information on Viewpoint can be found at www.viewpoint.com. The company has approximately 100 employees in New York City, Los Angeles and Austin, TX. ABOUT INSIGHTEXPRESS InsightExpress is an acknowledged pioneer of rapid turnaround, high-quality, online marketing research services. With its patented technology, market research expertise, and access to more than 100 million online individuals, InsightExpress enables its clients to easily harness market research to make the right business decision in real-time. The company is headquartered in Stamford, CT, and maintains offices in New York, Los Angeles and San Francisco. InsightExpress is affiliated with General Atlantic LLC. Visit us on the Web at www.insightexpress.com or call 203-406-3233. FORWARD LOOKING STATEMENTS This press release contains "forward-looking" statements as that term is defined in the Private Securities Litigation Reform Act of 1995 and similar expressions that reflect Viewpoint's current expectations about its future performance. These statements and expressions are subject to risks, uncertainties and other factors that could cause Viewpoint's actual performance to differ materially from those expressed in, or implied by, these statements and expressions. Such risks, uncertainties and factors include those described in Viewpoint's filings and reports on file with the Securities and Exchange Commission. Copyright � 2007 Viewpoint Corporation. All Rights Reserved. Viewpoint, Unicast, TheStudio by Viewpoint and KeySearch are trademarks or registered trademarks of Viewpoint Corporation.