WaFd Bank Scores Highest Customer Satisfaction Ranking in Annual Survey
07 Agosto 2023 - 2:30PM
Business Wire
Washington Federal, Inc. (Nasdaq: WAFD) (the “Company”), parent
company of Washington Federal Bank, “WaFd Bank” today announced the
results of its annual customer survey achieving the highest net
promoter score to date of 57. The survey was answered by more than
18,000 bank clients, a 9 percent response rate, in late July. The
Bank’s net promoter score over the past several years ranged from
44 to 51, which is still in the top tier of the banking industry.
Net Promoter Score is calculated by asking clients “how likely are
you to recommend” on a scale of 1-10, then counting those that
score the bank a 9 or 10 against the count of detractors, those
that gave the bank a score from 1-6.
“We are delighted and humbled by these results from our clients.
This means we are delivering the right technology and banking
solutions,” said President and Chief Executive Officer Brent
Beardall. We always take the results from this annual survey to
heart and execute on what they tell us about their banking needs
and remaining friction points. Our net promoter score is now one of
highest in the banking industry and we will continue to work
diligently to achieve even greater client satisfaction,” Beardall
went on to say.
WaFd Bank’s annual customer survey was sent to more than 215,000
clients in its eight-state western footprint and the data was
collected over a two-week period. Last year’s NPS (net promoter
score) was a 44. WaFd’s Chief Consumer Banker Cathy Cooper
commented, “The higher score given us this year tells us we are on
the right path. It’s a significant victory when our customers
approve of the service we are providing to the point they will
recommend us to their friends and family. “
For a comparison of net promoter scores from other well-known
financial institutions check NPS Financial Services / 27 Banking
NPS Scores 2023 (customergauge.com)
Washington Federal Bank, a national bank with headquarters in
Seattle, Washington, has 200 branches in eight western states and
does business as WaFd Bank. To find out more about WaFd Bank,
please visit our website www.wafdbank.com. WaFd Bank uses its
website to distribute financial and other material information
about the Company.
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version on businesswire.com: https://www.businesswire.com/news/home/20230807536334/en/
Brad Goode/ SVP, Chief Marketing Officer Washington Federal
Bank. 425 Pike Street, Seattle, WA 98101 (206) 626-8178
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