The Brand Will Showcase Its Newest Products at Booth 303 in Hall A

The Alkaline Water Company Inc. (NASDAQ and CSE: WTER) (the “Company”), the country’s largest independent alkaline water company and the Clean Beverage® company, announced today that Alkaline88® will be exhibiting at Expo West 2023 in Anaheim, California, March 9-11, 2023. The brand will be showcasing its 2-Liter Shaq Paq—the fastest-growing product in its portfolio—along with the eco-friendly 750 aluminum bottle and Alkaline88 Sport, which launched last year.

Alkaline88® will exhibit from Booth 303 in Hall A of the Anaheim Convention Center. Attendees are invited to visit the booth to learn the latest about the brand and its most recent products. They will also have the opportunity to experience the brand’s innovative new Alkaline88 Sport in three deliciously infused flavors, Jolly Watermelon, Fruit Punch, and Very Berry.

“We are excited to be exhibiting again at Expo West and showcasing our latest products, including the 2-liter Shaq pack, the eco-friendly 750 Aluminum bottle, and our Alkaline88 Sport lineup,” said Frank Chessman, President, and CEO of The Alkaline Water Company. “Alkaline88 is all-natural, buffer-free, and has a Deliciously Smooth™ taste, so it’s demonstrated significant performance in the natural food channel and amongst consumers looking for a ‘better-for-you’ beverage.

“Expo West is one of the largest natural product trade shows in the world, attracting thousands of attendees from around the globe. It’s always a great opportunity for us to reconnect with important customers, meet industry leaders, and to showcase Alkaline88’s strength to potential new buyers looking to add a great product with a proven track record of growing retail sales to their shelves.”

Attendees are encouraged to visit Booth 303 in Hall A, from March 9-11, 2023.

About The Alkaline Water Company:

The Alkaline Water Company is the Clean Beverage® company making a difference in the water you drink and the world we share.

Founded in 2012, The Alkaline Water Company (NASDAQ and CSE: WTER) is headquartered in Scottsdale, Arizona. Its flagship product, Alkaline88®, is a leading premier alkaline water brand available in bulk and single-serve sizes along with eco-friendly aluminum packaging options. With its innovative, state-of-the-art proprietary electrolysis process, Alkaline88® delivers perfect 8.8 pH alkaline drinking water with trace minerals and electrolytes and boasts our trademarked “Clean Beverage” label. In 2021, The Alkaline Water Company was pleased to welcome Shaquille O’Neal to its board of advisors and to serve as the celebrity brand ambassador for Alkaline88®.

To purchase The Alkaline Water Company’s products online, visit us at www.alkaline88.com.

To learn more about The Alkaline Water Company, please visit www.thealkalinewaterco.com or connect with us on Facebook, Twitter, Instagram, or LinkedIn.

Notice Regarding Forward-Looking Statements

This news release contains “forward-looking statements.” Statements in this news release that are not purely historical are forward-looking statements and include any statements regarding beliefs, plans, expectations, or intentions regarding the future. Such forward-looking statements include, among other things, the statement relating to potential new buyers looking to add a great product with a proven track record of growing retail sales to their shelves.

The material assumptions supporting these forward-looking statements include, among others, that the demand for the Company’s products will continue to significantly grow; that the past production capacity of the Company’s co-packing facilities can be maintained or increased; that there will be increased production capacity through implementation of new production facilities, new co-packers and new technology; that there will be an increase in number of products available for sale to retailers and consumers; that there will be an expansion in geographical areas by retailers carrying the Company’s products; that there will be an expansion into new national and regional grocery retailers; that there will be an expansion into new e-commerce, home delivery, convenience, and healthy food channels; that there will not be interruptions on production of the Company’s products; that there will not be a recall of products due to unintended contamination or other adverse events relating to the Company’s products; and that the Company will be able to obtain additional capital to meet the Company’s growing demand and satisfy the capital expenditure requirements needed to increase production and support sales activity. Actual results could differ from those projected in any forward-looking statements due to numerous factors. Such factors include, among others, governmental regulations being implemented regarding the production and sale of alkaline water or any other products; additional competitors selling alkaline water and enhanced water products in bulk containers reducing the Company’s sales; the fact that the Company does not own or operate any of its production facilities and that co-packers may not renew current agreements and/or not satisfy increased production quotas; the fact that the Company has a limited number of suppliers of its unique bulk bottles; the potential for supply-chain interruption due to factors beyond the Company’s control; the fact that there may be a recall of products due to unintended contamination; the inherent uncertainties associated with operating as an early stage company; changes in customer demand and the fact that consumers may not embrace enhanced water products as expected or at all; the extent to which the Company is successful in gaining new long-term relationships with new retailers and retaining existing relationships with retailers; the Company’s ability to raise the additional funding that it will need to continue to pursue its business, planned capital expansion and sales activity; and competition in the industry in which the Company operates and market conditions. These forward-looking statements are made as of the date of this news release, and the Company assumes no obligation to update the forward-looking statements, or to update the reasons why actual results could differ from those projected in the forward-looking statements, except as required by applicable law, including the securities laws of the United States and Canada. Although the Company believes that any beliefs, plans, expectations, and intentions contained in this news release are reasonable, there can be no assurance that any such beliefs, plans, expectations, or intentions will prove to be accurate. Readers should consult all of the information set forth herein and should also refer to the risk factors disclosure outlined in the reports and other documents the Company files with the SEC, available at www.sec.gov, and on the SEDAR, available at www.sedar.com.

The Alkaline Water Company Inc. Jeff Wright Director of Investor Relations 866-242-0240 investors@thealkalinewaterco.com

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