AGCO Unveils Global Precision Farming Initiative: FuseTM Technologies
09 Luglio 2013 - 4:00PM
Business Wire
AGCO, Your Agriculture Company (NYSE:AGCO), a worldwide
manufacturer and distributor of agricultural equipment and
infrastructure, announced today a new global corporate initiative
that addresses all aspects of precision farming technology and how
farmers can optimize their operations through AGCO products and new
services.
AGCO’s overarching new global technology strategy is called
FuseTM Technologies and it will provide professional growers
seamless integration and connectivity across all their farm assets
– regardless of brand. It will transform current precision
farming practices by delivering precision agriculture solutions
that lead to reduced input costs, greater efficiency and
profitability. AGCO’s current telematics and data management
offerings such as AgCommandTM and VarioDoc TM, auto guidance
solutions such as Auto-Guide TM 3000 and VarioGuideTM, and future
generations of these and other core precision farming technologies
will be added to the Fuse Technologies portfolio. Additionally, as
the strategy evolves, a major focus of Fuse Technologies will be to
ensure an “open” approach to technology integration in AGCO
equipment. This will allow connections to existing service
providers and Farm Management Information System (FMIS) software
that is already in use and trusted by AGCO customers.
“Fuse represents a new day for AGCO and a large scale investment
in new technology solutions,” said Martin Richenhagen, AGCO
Chairman, President and CEO. “We are more than doubling resources
in key areas that will lead to more new products and services in
the precision agriculture category,” he said.
“The promise of Fuse Technologies is a consolidated approach to
AGCO precision farming technology that will help to transform our
customers’ enterprises through innovation, integration and enhanced
optimization resulting in improved productivity and profitability,”
said Eric Hansotia, Senior Vice President Global Harvesting and
Advanced Technology Solutions (ATS).
Pillars of Fuse Technologies include:
- AGCO Brands: AGCO is a global provider
of agriculture solutions through a unique offering of brands and
products that deliver the AGCO vision of “High-tech Solutions for
Professional Farmers Feeding the World.”
- On & Off Board Technologies:
Seamlessly integrate all your farm assets – resulting in higher
yields, less input costs and greater profits.
- Support & Training: A new global
customer call center and leading-edge product training means you
get the expertise and answers to run your operation more
efficiently.
- Dealer Network: One of the world’s most
extensive dealer networks gives you global access and support – any
time, any place.
- Service Providers: Connect with
preferred service providers and enjoy the freedom and convenience
to continue working with local business partners that you
trust.
“Fuse Technologies will encompass all of AGCO’s core product
brands, enable a deeper integration with our technology suppliers,
and impact all stages of the farming life cycle from enterprise
planning, planting, and seed growth to application, harvesting and
grain storage,” said Matt Rushing, AGCO Vice President of Product
Management, ATS and Electronics Functional Group globally. “Fuse
Technologies is the future of AGCO’s on and off board technology
offering.”
For more information about Fuse Technologies and AGCO’s new
connected strategy visit http://agcotechnologies.com.
About AGCO
AGCO, Your Agriculture Company, (NYSE: AGCO), is a
global leader focused on the design, manufacture and distribution
of agricultural machinery. AGCO supports more productive
farming through a full line of tractors, combines, hay tools,
sprayers, forage equipment, tillage, implements, grain storage and
protein production systems, as well as related replacement
parts. AGCO products are sold through five core machinery
brands, Challenger®, Fendt®, Massey Ferguson®, Valtra® and GSI®,
and are distributed globally through 3,150 independent dealers and
distributors in more than 140 countries worldwide. Challenger and
Auto-Guide are trademarks of Caterpillar Inc. and used under
license by AGCO. Founded in 1990, AGCO is headquartered
in Duluth, Georgia, USA. In 2012, AGCO had net sales
of $10.0 billion. http://www.agcocorp.com
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