Smoking Ban? Bar Patrons Will Drink to That, Aon Study Finds
24 Maggio 2007 - 8:59PM
PR Newswire (US)
Bartenders who know their stuff sell higher quality wines when
cigarettes aren't allowed CHICAGO, May 24 /PRNewswire-FirstCall/ --
Smoking bans can mean better business for restaurants and bars --
particularly if wine-savvy bartenders talk up their supply and
promote brands of higher quality, according to the "Vine to Wine"
report released this week by Aon Corp. (NYSE:AOC). (Logo:
http://www.newscom.com/cgi-bin/prnh/20041215/CGW049LOGO)
Establishments selling beer and wine in California are reported to
have seen an increase in annual sales by more than $2 billion
between 1997 and 2002. A law effectively banning smoking in public
places took effect in 1994. Sales and employment at restaurants and
bars are reported to have increased also in Florida and Delaware
and in several U.S. cities including New York after smoking bans
took effect. Since a smoking ban was introduced in Scotland in
March 2006, wine sales in bars have increased 8 percent, according
to AC Nielsen. The increase is attributed in part to bar patrons
sampling better, more expensive wines. Restaurant and bar owners
can increase revenues by encouraging bartenders to talk to
customers about pricier, higher quality brands, according to the
Aon report. Training can be delivered through: -- wine tastings for
the team to sample the wine list and understand grape varieties,
regions, etc., enabling them to enjoy the products and make
recommendations; -- training booklets on health & safety,
underage drinking. etc.; -- partnering new recruits with
experienced bartenders so they can learn on the job. "Bars in
countries such as Italy and Ireland have benefited from smoking
bans by catering to increasingly sophisticated wine drinkers," said
Liam Dolan, principal consultant at Aon HR Solutions in London. "In
the United Kingdom, traditional pubs are becoming more family
oriented and 'gastropubs' are offering higher quality food and
wines. Just 10 years ago, you'd be offered sweet or dry wine, but
now you're more likely to have a choice of 20 wines from around the
world." Some larger bar chains in the United Kingdom are already
seeing the benefits of increased staff training in the form of
better staff morale and higher customer satisfaction, the report
found. To view the report, visit: http://www.aon.com/uk. Aon works
on behalf of clients in the U.K. wine industry to find insurance
products that protect the wine product throughout its lifecycle, as
well as with restaurants and other establishments. About Aon Aon
Corporation (http://www.aon.com/) is a leading provider of risk
management services, insurance and reinsurance brokerage, human
capital and management consulting, and specialty insurance
underwriting. There are 43,000 employees working in Aon's 500
offices in more than 120 countries. Backed by broad resources,
industry knowledge and technical expertise, Aon professionals help
a wide range of clients develop effective risk management and
workforce productivity solutions. This press release contains
certain statements related to future results, or states our
intentions, beliefs and expectations or predictions for the future,
which are forward-looking statements as that term is defined in the
Private Securities Litigation Reform Act of 1995. These
forward-looking statements are subject to certain risks and
uncertainties that could cause actual results to differ materially
from either historical or anticipated results depending on a
variety of factors. Potential factors that could impact results
include: general economic conditions in different countries in
which we do business around the world, changes in global equity and
fixed income markets that could affect the return on invested
assets, fluctuations in exchange and interest rates that could
influence revenue and expense, rating agency actions that could
affect our ability to borrow funds, funding of our various pension
plans, changes in the competitive environment, our ability to
implement restructuring initiatives and other initiatives intended
to yield cost savings, our ability to execute the stock repurchase
program, our ability to obtain regulatory or legislative changes to
permit continuous sales of our supplemental Medicare health
product, changes in commercial property and casualty markets and
commercial premium rates that could impact revenues, changes in
revenues and earnings due to the elimination of contingent
commissions, other uncertainties surrounding a new compensation
model, the impact of investigations brought by state attorneys
general, state insurance regulators, federal prosecutors, and
federal regulators, the impact of class actions and individual
lawsuits including client class actions, securities class actions,
derivative actions, ERISA class actions, the impact of the analysis
of practices relating to stock options, the cost of resolution of
other contingent liabilities and loss contingencies, and the
difference in ultimate paid claims in our underwriting companies
from actuarial estimates. Further information concerning the
Company and its business, including factors that potentially could
materially affect the Company's financial results, is contained in
the Company's filings with the Securities and Exchange Commission.
Media Contacts: London Chicago Alexandra Lewis Rahsaan Johnson Tel:
020 7882 0541 1.312.381.2684
http://www.newscom.com/cgi-bin/prnh/20041215/CGW049LOGO
http://photoarchive.ap.org/ DATASOURCE: Aon Corporation CONTACT:
Alexandra Lewis in London, +020-7882-0541, or Rahsaan Johnson in
Chicago, +1-312-381-2684, both of Aon Corporation Web site:
http://www.aon.com/ http://www.aon.com/uk
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