LONDON, Sept. 18, 2019 /CNW/ -- Avon Products, Inc.
(NYSE: AVP), today announces the launch of Distillery, its new
skincare and make-up brand that celebrates clean beauty without
compromise by offering pure, potent formulas that deliver powerful
results.
Opening up Avon to new and
existing customers who are looking for beauty that delivers results
but is also conscious of its impact on the environment and
respectful about ingredients, the new top-quality Distillery
collection offers huge potential for driving Avon's brand
rejuvenation and growth. It's backed by an innovative Instagram
virtual distillery to create an engaging journey to purchase -
opening up access to Avon where
interested consumers are already engaging with beauty
conversations, browsing and shopping.
Avon's Chief Beauty and
Brand Officer, James Thompson, believes Avon's millions-strong global network of
Representatives will be excited about the opportunity to share this
game-changing clean beauty collection with their networks.
"Compelling concepts like clean beauty without compromise not only
keep Avon relevant and on-trend in
the fast-moving, modern beauty space, but help make our
Representatives a destination," he explains. "They're offering
something consumers can't get anywhere else: the choice to select
the products that suit their beauty preferences with personal
service and accessible prices."
The nine super-concentrated products - five skincare and four
make-up - are distilled to their essence with the highest levels of
actives and no unnecessary fillers. Each one combines
high-performance, vegan-friendly ingredients with beautiful
textures, premium, environmentally-conscious packaging and an
ethical mindset.
"Avon has always been committed
to delivering high performing products while also considering our
impact on the planet," explains Louise
Scott, Avon's Chief
Scientific Officer. "With Distillery we're taking another
step on that journey by leveraging our cutting-edge science and
top-quality ingredients to create a collection that is both pure
and potent but also eco-conscious. We know there are a
growing number of consumers who are more conscious about what they
put on their skin and their impact on the planet. We're now proudly
able to offer clean beauty products that don't compromise on
performance."
By distilling the formulas down to their essence, a more potent
concentration is delivered for powerful results and less impact on
the environment. Only containing the purest ingredients and nothing
unnecessary, each product in this disruptive new collection is
formulated without any alcohol, fragrance, artificial dyes, mineral
oil*, essential oil or chemical sunscreens*. Seven of the
nine products are waterless.
"We're really excited about the potential of Distillery," adds
Louise Scott. "It's an important
step for Avon and is the result of
years of research to deliver the highest performing clean beauty
products available on the market at an accessible price."
The collection launches with the five skincare products first,
including C-Shot, a silky powder of Vitamin C to be added to serum
or moisturiser for an instant glow, Clean Break Cleanser, with 70%
pure pressed apricot oil and Purify Facial Oil, a sumptuously silky
oil to purify and renew skin with a custom blend of active
ingredients: jojoba oil, phytol, vitamin E and cloudberry.
The make-up range will follow in early 2020 and comprises 100%
waterless, high-performance pigments. A potent, pure liquid lip
concentrate crafted with vegan sunflower wax is joined by
highly pigmented eyeshadows that come in seven buttery-soft
colours, a volumising mascara and a matte pressed-powder
foundation.
Find out more about Distillery here and to buy or sell it please
visit your local Avon
website.
About Avon Products Inc.
For 130 years Avon has stood
for women: providing innovative, quality beauty products which are
primarily sold to women, through women. Millions of
independent sales Representatives across the world sell iconic Avon
brands such as Avon Color and ANEW through their social networks,
building their own beauty businesses on a full- or part-time
basis. Avon supports women's
empowerment, entrepreneurship and well-being and has donated over
$1billion to women's causes through
Avon and the Avon
Foundation. Learn more about Avon and its products at
www.avonworldwide.com. #stand4her
Forward-Looking Statements
This material contains "forward-looking statements" that are
made pursuant to the safe harbor provisions of the Private
Securities Litigation Reform Act of 1995, including statements
relating to product launches and Avon's transformation. Because forward-looking
statements inherently involve risks and uncertainties, actual
future results may differ materially from those expressed or
implied by such forward-looking statements. These risks and
uncertainties include, but are not limited to, the possibility of
business disruption, competitive uncertainties, and general
economic and business conditions in Avon's markets as
well as the other risks detailed in Avon's filings with
the Securities and Exchange Commission. Avon undertakes
no obligation to update any statements in this material after it is
posted to the Investor Relations section of our website.
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SOURCE Avon Products, Inc.