Yiche Held a Car-themed Super Party, Which Promoted the Sales of 43,900 Cars in August
30 Agosto 2021 - 2:07AM
Business Wire
On August 18th, Yiche, China's famous automobile information
company, held a "Super August 18th Car Carnival Night" in
conjunction with a top TV station in China, and planned to launch a
month-long car carnival in August to launch a large-scale car
promotion activity in conjunction with Chinese mainstream car
companies and car dealers.
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Yiche held a car-themed super party,
which promoted the sales of 43,900 cars in August (Photo: Business
Wire)
As China's automobile market enters the traditional off-season
in summer, Yiche believes that holding a festival with the theme of
automobile can activate the automobile market and promote
automobile consumption.
Over 50 famous Chinese stars, singers, bands and pianists, such
as Jay Chou and Lang Lang, were invited to the two-and-a-half-hour
party. Artists performed songs and dances, played piano tracks, and
set up five super model shows and five star-model interactive shows
simultaneously. Through the beautiful stage and XR/MR and other
scientific and technological means, the evening party reflected the
highlights and selling points of these models, and offered more
than 150 half-price cars and hundreds of millions of red envelopes
for car purchase.
The event was a great success, attracting more than 221 million
online viewers. This evening party also became the biggest
automobile marketing event in the whole automobile industry in
August. According to the data, as of the end of the evening party,
"Super August 18th Auto Carnival Night" attracted 43,900 auto sales
orders with a cumulative turnover of 6.42 billion yuan, which
greatly promoted China's auto consumption in August.
When talking about the original intention of holding the "Super
August 18th Car Carnival Night", Liu Xiaoke, president of Yiche,
expressed the hope that the whole industry would gather strength to
create an opportunity for the industry to achieve both brand
influence and sales effect, and open up the consumption potential
of China's automobile market in August.
Founded in 2000, Yiche is the oldest automobile information
company in China. In 2010, it was listed on NYSE. In 2020, it was
acquired by Tencent, a well-known Chinese company, and became a
privatized company. Hundreds of millions of Chinese users use this
platform to view automobile information and buy new and used cars.
Yiche also provides digital marketing solutions for Chinese car
companies and car dealers.
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Yiche Han Xiaotang hanying3@yiche.com
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