- earnify™ aims to simplify and reward fueling and shopping by
integrating an intuitive loyalty program and a streamlined user
experience.
- Exclusive introductory offer includes double points for the
first 90 days and 250 welcome points after registration.
CHICAGO, Oct. 7, 2024
/PRNewswire/ -- bp (NYSE: BP) announces the launch of earnify™, a
cutting-edge app designed to revolutionize the fueling and
convenience store experience for consumers. Based on extensive
consumer research, earnify™ goes beyond simply rewarding fuel
purchases, aiming to deliver a seamless, integrated, and rewarding
experience for users, both at the pump and in-store.
earnify™ users can earn points on every dollar spent at bp and
Amoco locations, both on fuel and in-store items. Users earn 1
point per $1 spent on fuel and 2
points per $1 spent on other in-store
items, along with an always-on 5¢ per gallon (5cpg) savings on fuel
purchases. Points can be redeemed for various rewards, including
additional fuel savings, in-store purchases, or special promotional
offers.
"Our customers are at the heart of everything we do," said
Greg Franks, senior vice president,
mobility and convenience, Americas at bp. "We are thrilled to
introduce earnify™ and deliver a time-saving digital offer that
elevates our US convenience and mobility business and gives our
customers what they want, when they want it, and how they want
it."
bp is offering exclusive introductory benefits to celebrate the
launch of the earnify™ app. For the first 90 days, users will earn
double points on all transactions, giving them a head start on
building their rewards. Additionally, new users will receive 250
welcome points after registering in the app.
bp's earnify™ app is free to download, easy to use, and is
available for the latest versions of iOS and Android. For more
information, visit
https://www.bp.com/en_us/united-states/home/products-and-services/earnify.html.
With earnify™, bp is building on a convenience and mobility
business that has been delivering value for decades. Globally bp is
aiming to increase customer touchpoints from 12M to more than 15M per day by 2025 and double its convenience
gross margin by 2030.
About bp: bp is investing in America's energy system as
we transition from an international oil company to an integrated
energy company. With $150 billion
invested in the US since 2005, we employ more than 30,000 Americans
and support more than 275,000 jobs. We have a bigger footprint here
than anywhere else in the world, and we're proud to be a trusted
partner for secure, affordable, and reliable energy. To learn more,
please visit bpAmerica.com.
Contacts:
bp press office, US
uspress@bp.com
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SOURCE bp