Bluegreen Vacations Holding Corporation (NYSE: BVH) (OTCQX:
BVHBB) (formerly BBX Capital Corporation), announced today that its
approximately 93% owned subsidiary, Bluegreen Vacations Corporation
(“Bluegreen”) (NYSE: BXG), issued the following press release.
Please see the Bluegreen press release below.
About Bluegreen Vacations Holding
Corporation: Bluegreen Vacations Holding Corporation (NYSE:
BVH) (OTCQX: BVHBB) (formerly BBX Capital Corporation), is a
Florida-based holding company whose sole investment is its
approximate 93% ownership interest of Bluegreen Vacations
Corporation (NYSE: BXG). For further information, please visit
www.BVHcorp.com.
About Bluegreen Vacations
Corporation: Bluegreen Vacations Corporation (NYSE: BXG) is
a leading vacation ownership company that markets and sells
vacation ownership interests and manages resorts in popular leisure
and urban destinations. The Bluegreen Vacation Club is a flexible,
points-based, deeded vacation ownership plan with 68 Club and Club
Associate Resorts and access to nearly 11,300 other hotels and
resorts through partnerships and exchange networks. Bluegreen
Vacations also offers a portfolio of comprehensive, fee-based
resort management, financial, and sales and marketing services to,
or on behalf of, third parties. Bluegreen Vacations Corporation is
approximately 93% owned by Bluegreen Vacations Holding Corporation
(NYSE: BVH) (OTCQX: BVHBB) (formerly BBX Capital Corporation), a
Florida-based holding company. For further information about
Bluegreen Vacations Corporation, please visit
www.BluegreenVacations.com.
###
Bluegreen Vacations Announces Newly
Redesigned Sales and Marketing Infrastructure
Bluegreen Vacations Corporation (NYSE: BXG) ("Bluegreen" or the
“Company"), announced today its redesigned and enhanced sales and
marketing infrastructure which included moving the Bluegreen
Vacations Sales and Marketing Headquarters to Knoxville, Tennessee
from Indianapolis, Indiana, and changes in the leadership of its
sales and marketing efforts.
The new Knoxville headquarters is centrally located to a higher
percent of the Company’s current footprint of sales operations and
centers and is anticipated to better serve one of Bluegreen’s key
markets, the Smoky Mountains. “In connection with this move, all
senior regional sales and marketing leadership previously based in
Indianapolis were relocated to four distinct regions. As a result,
each Regional Senior Vice President, (“SVP”) of Sales and Marketing
is now located in and leading our efforts in our largest markets,”
commented Alan B. Levan, Chairman, President and Chief Executive
Officer of Bluegreen.
The four regions and their respective Regional SVP of Sales and
Marketing include:
- South Region, Orlando: Steve Faris, a 20 plus year industry
veteran
- West Region, Las Vegas: Jim White, a 20 plus year industry
veteran
- East Region, Myrtle Beach: Todd Race, a 20 plus year industry
veteran
- Midwest Region, Sevierville: Rhett Bolling, a 20 plus year
industry veteran
“We believe the relocation of our Sales and Marketing
Headquarters to Knoxville and the redesign of our four regional
hubs will provide many long-term benefits for potential growth and
will position us to better leverage our existing marketing channels
to achieve increased new vacation package tours, new customer
acquisition, and ultimately frontline sales,” Mr. Levan
concluded.
“The structural redesign and organizational modifications were
designed to capitalize on our current sales and marketing
distribution channels as well as to support our planned expansion,”
commented Dusty Tonkin, Bluegreen’s Executive Vice President, Chief
Sales and Marketing Officer. “As of December 31, 2020, Bluegreen
had marketing kiosks located within 98 Bass Pro Shop and Cabela’s
store locations. We anticipate that we will have marketing kiosks
in over 120 Bass/Cabela’s store locations by year end 2021.
“While sales, marketing, and new customer acquisitions are at
the forefront of our redesigned platform, it was also driven by our
goal to advance recruiting, training, and people development, all
of which requires a ‘deep bench’ of experienced talent. In addition
to the new Bluegreen Sales and Marketing Headquarters and its
leadership in the four regional hubs, I believe we have put
together a strong team to support our efforts,” Mr. Tonkin
concluded.
Our Sales and Marketing Senior Leadership team includes:
- Ahmad Wardak, Executive Vice President of Marketing, Chief
Brand Officer (Boca Raton, FL): a 20-year plus industry veteran,
with 18 years at Bluegreen Vacations
- Jeff Zorovich, SVP, Corporate Marketing: a 20 plus year
industry veteran
- Jason Sabo, SVP, Field Marketing: a 20 plus year industry
veteran
- Valarie Koshman, SVP, Field Administration & Quality
Assurance: an 18-year veteran at Bluegreen Vacations
- Brad Whalen, SVP, Sales & Marketing Operations: a 15 plus
year industry veteran
- Wayne Rickman, SVP, Sales Development & Training industry:
a 30 plus year industry veteran
- Craig Tribbey, Talent Acquisition: a 17-year veteran
-----
About Bluegreen Vacations
Corporation: Bluegreen Vacations Corporation (NYSE: BXG) is
a leading vacation ownership company that markets and sells
vacation ownership interests and manages resorts in popular leisure
and urban destinations. The Bluegreen Vacation Club is a flexible,
points-based, deeded vacation ownership plan with 68 Club and Club
Associate Resorts and access to nearly 11,300 other hotels and
resorts through partnerships and exchange networks. Bluegreen
Vacations also offers a portfolio of comprehensive, fee-based
resort management, financial, and sales and marketing services to,
or on behalf of, third parties. Bluegreen Vacations Corporation is
approximately 93% owned by Bluegreen Vacations Holding Corporation
(NYSE: BVH) (OTCQX: BVHBB) (formerly BBX Capital Corporation), a
Florida-based holding company. For further information about
Bluegreen Vacations Corporation, please visit
www.BluegreenVacations.com.
About Bluegreen Vacations Holding
Corporation: Bluegreen Vacations Holding Corporation (NYSE:
BVH) (OTCQX: BVHBB) (formerly BBX Capital Corporation), is a
Florida-based holding company whose sole investment is its
approximate 93% ownership interest of Bluegreen Vacations
Corporation (NYSE: BXG). For further information, please visit
www.BVHcorp.com.
Bluegreen Vacations Corporation
Contact: Investor Relations: Leo Hinkley, Managing Director,
Investor Relations Officer Telephone: 954-940-5336 Email:
Leo.Hinkley@BluegreenVacations.com
###
Certain statements in this press release are "forward-looking
statements" within the meaning of Section 27A of the Securities Act
of 1933, as amended, and Section 21E of the Securities Exchange Act
of 1934, as amended. All statements, other than statements of
historical fact, are forward-looking statements. Forward-looking
statements are based on current expectations of management and can
be identified by the use of words such as “believe,” “may,”
“could,” “should,” “plans,” “anticipates,” “intends,” “estimates,”
“expects,” and other words and phrases of similar impact.
Forward-looking statements involve risks, uncertainties, and other
factors, many of which are beyond our control, that may cause
actual results or performance to differ from those set forth or
implied in the forward-looking statements. These risks and
uncertainties include, without limitation, the COVID-19 pandemic
and the effects of the pandemic, including sales center and kiosk
closures, travel and business restrictions, worker absenteeism,
quarantines and other health related restrictions; the length and
severity of the COVID-19 pandemic and our ability to successfully
resume full business operations thereafter; governmental and agency
orders, mandates and guidance in response to the COVID-19 pandemic
and the duration thereof, which is uncertain and will impact our
ability to fully utilize sales centers, kiosks, and other marketing
activities; the pace of recovery following the COVID-19 pandemic;
the risk that sales and marketing operations, including those at
Bass Pro and Cabela’s store locations, may be subject to additional
closures in the future due to COVID-19 restrictions; risks that our
current or future marketing alliances may not be available to us in
the future or may not be as successful as anticipated; the impact
of the COVID-19 pandemic on consumers, including their income,
their level of discretionary spending both during and after the
pandemic, and their views towards travel and the vacation
ownership; risks associated with the Company’s ability to retain
and motivate its existing employees are unsuccessful, and the risk
employees may not produce anticipated results or be as successful
as anticipated or at all; and the risk that redesigned sales and
marketing platform and its staffing, may not produce the
anticipated benefits, or generate earnings and long-term growth as
anticipated, or at all. For a description of other risks and
uncertainties, please see the “Risk Factors” section of Bluegreen
Vacations’ Annual Report on Form 10-K for the year ended December
31, 2020. Bluegreen cautions that the foregoing factors are not
exclusive. You should not place undue reliance on any
forward-looking statement, which speaks only as of the date made.
Bluegreen does not undertake, and specifically disclaims any
obligation, to update or supplement any forward-looking
statements.
View source
version on businesswire.com: https://www.businesswire.com/news/home/20210301005720/en/
Bluegreen Vacations Holding Corporation
Contact Info: Investor Relations: Leo Hinkley, Managing
Director, Investor Relations Officer Telephone: 954-399-7193 Email:
Leo.Hinkley@BVHcorp.com
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