CAVA Launches Its First Nationwide Search for the Best Guest Custom Bowl
02 Aprile 2024 - 5:24PM
Business Wire
Winners to receive $5k in CAVA credit and see
their creation on the menu for a limited time
CAVA, the category-defining Mediterranean fast-casual restaurant
brand, today announced a nationwide search for guests’ best custom
bowls. To compete in the company’s first-ever Guest Customs
Contest, entrants can submit TikTok videos explaining why their
go-to custom bowl is the best using the hashtag
#CAVACustomContest. Three winners will receive $5,000 in
CAVA Rewards credit and see their creations featured on CAVA’s
digital menu for a limited time.
Open to guests in the U.S., 18 years or older, the contest
continues through April 21, 2024, officially closing at 11:59 p.m.
ET on that date. Entrants must tag @CAVA in their video submission.
CAVA’s social media and culinary teams will judge the submissions
based on “Video Originality,” “Culinary Uniqueness,” and
“Deliciousness,” and select the winners. The winning dishes will be
added to CAVA’s app and website menu from May 20 - June 2, 2024
across the country. For Official Rules, please visit
cava.com/promotions.
“We believe that consumers shouldn’t have to choose between
taste and health, and offer options for everyone, no matter their
palate, occasion, dietary preferences, or mood,” said Andy Rebhun,
Chief Experience Officer at CAVA. “From more than 17 billion
possible combinations, we’re seeing guests put together some
amazing, sometimes unexpected dishes, so we’re putting their custom
creations to the test.”
Consistent with this philosophy, contest entrants are encouraged
to creatively use the breadth of CAVA’s Mediterranean flavors and
ingredients and inspire others to break out of their routine.
This Spring, CAVA is also highlighting its chef-curated Spicy
Greens Bowl and the return of fan-favorite Strawberry Citrus
Juice.
To learn more, follow @CAVA on our social channels, including
TikTok, Instagram, Facebook, and others.
About CAVA
CAVA is the category-defining Mediterranean fast-casual
restaurant brand, bringing together healthful food and bold,
satisfying flavors at scale. Our brand and our opportunity
transcend the Mediterranean category to compete in the large and
growing limited-service restaurant sector as well as the health and
wellness food category. CAVA serves guests across gender lines, age
groups, and income levels and benefits from generational tailwinds
created by consumer demand for healthy living and a demographic
shift towards greater ethnic diversity. We meet consumers’ desires
to engage with convenient, authentic, purpose-driven brands that
view food as a source of self-expression. The broad appeal of our
food combined with these favorable industry trends drive our vast
opportunity for continued growth.
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