Innovid Wins AdExchanger Award for Most Innovative TV Advertising Technology
03 Ottobre 2024 - 3:00PM
Business Wire
Innovid’s Harmony Initiative Recognized for
Driving the Future of Advertising by Keeping TV Open for Everyone
& Controlled by No One
Innovid (NYSE:CTV), an independent software platform for the
creation, delivery, measurement, and optimization of advertising
across connected TV (CTV), linear, and digital, today announced it
won the 2024 AdExchanger Award for “Most Innovative TV Advertising
Technology.” This prestigious recognition highlights Innovid’s
groundbreaking Harmony initiative, which aims to keep TV open for
everyone and controlled by no one – optimizing the CTV advertising
ecosystem by avoiding the pitfalls of digital advertising’s
past.
This press release features multimedia. View
the full release here:
https://www.businesswire.com/news/home/20241003357173/en/
Innovid Wins AdExchanger Award for Most
Innovative TV Advertising Technology (Graphic: Business Wire)
Launched in April 2024, Harmony brings together industry leaders
to optimize CTV at the infrastructure level to improve efficiency
and ROI, enhance transparency and control, reduce carbon emissions,
and provide better viewing experiences for consumers across CTV and
digital.
“This award is a testament to the work we’re doing to transform
TV advertising into an ecosystem that benefits the buy-side,
sell-side, and most importantly, the viewer,” said Zvika Netter,
CEO & Co-Founder, Innovid. “We’re incredibly proud to receive
this recognition from AdExchanger and excited to continue
innovating and pushing the boundaries of what’s possible for CTV
and digital. I've never felt more optimistic about the future of
advertising than I am now.”
As part of the initiative, Innovid released Harmony Direct,
which streamlines the workflow for guaranteed, non-biddable CTV
media to its purest form by removing all friction points, including
additional technology hops, fees, and energy waste. Its latest
innovation, Harmony Frequency, provides DSPs with frequency
intelligence across a brand’s entire media portfolio before they
bid – reducing ad waste, strengthening campaign effectiveness, and
improving the viewing experience.
The AdExchanger Awards are among the most prestigious in the
advertising industry, celebrating excellence and innovation across
digital media and marketing. Innovid’s recognition as the “Most
Innovative TV Advertising Technology” underscores the company’s
commitment to not only drive efficiency, performance, and growth
for advertisers and publishers, but to also enhance the viewing
experience for consumers.
About Innovid Innovid
(NYSE:CTV) is an independent software platform for the creation,
delivery, measurement, and optimization of advertising across
connected TV (CTV), linear, and digital. Through a global
infrastructure that enables cross-platform ad serving, data-driven
creative, and measurement, Innovid offers its clients always-on
intelligence to optimize advertising investment across channels,
platforms, screens, and devices. Innovid is an independent platform
that leads the market in converged TV innovation, through
proprietary technology and exclusive partnerships designed to
reimagine TV advertising. Headquartered in New York City, Innovid
serves a global client base through offices across the Americas,
Europe, and Asia Pacific. To learn more, visit
https://www.innovid.com or follow us on LinkedIn or X.
View source
version on businesswire.com: https://www.businesswire.com/news/home/20241003357173/en/
Press Megan Coyle –
megan@innovid.com
Grafico Azioni Innovid (NYSE:CTV)
Storico
Da Ott 2024 a Nov 2024
Grafico Azioni Innovid (NYSE:CTV)
Storico
Da Nov 2023 a Nov 2024
