New Exclusive 'Expedition Strength' Available
for International Travelers
LONDON, Oct. 2, 2024
/PRNewswire/ -- Aviation American Gin, renowned for its
vibrant, rich and balanced flavour, introduces its newest and
exclusive offering: Expedition Strength. From October 1, this new varietal will be a duty free
exclusive for travel retail across select countries globally.
Crafted exclusively for the world traveler, Expedition
Strength's rarified formulation is available solely in travel
retail. With notes of sarsaparilla, delicate floral sweetness,
parma violets, bright orange zest, and a pinch of spice, Aviation
American Gin - Expedition Strength is citrus-forward gin, fortified
for long-distance journeys. Finished with a soft linger of citrus
peel and familiar juniper, it is versatile enough to be the base of
any mixed drink or even enjoyed on its own.
"No consumer is harder to reach than the duty-free traveler.
Yes, it's a captive audience but it's also walking by at top speed,
rushing to a flight or to hastily purchase a neck pillow," said
Ryan Reynolds, Co-Owner of Aviation
American Gin. "That's why I am so proud of Aviation Gin Expedition
Strength. It's custom built for today's weary traveler and it's the
liquid equivalent of a neck pillow."
As part of the Aviation American Gin and its versatile and
approachable style, the Expedition Strength innovation is crafted
with the brand's original blend of seven botanicals, but with a
more enhanced and concentrated flavour, delivering brighter citrus
notes and a bolder botanical taste.
"We've always strived to create a gin that is a refreshing
departure from the ordinary," said Andrew
Cowan, Managing Director at Diageo Global Travel. "Aviation
American Gin - Expedition Strength embodies the adventurous spirit
of the brand, showcases our commitment to redefining the gin
drinking experience, and offers global travelers a bolder, stronger
sipping experience."
To celebrate the launch, from 3 September through 30 October,
Aviation American Gin will be hosting a special activation at
Barcelona Airport Terminal 1, offering travelers the chance to
sample two signature cocktails: the Negroni Upgrade and Bee's
Knees.
In an exciting first for the brand, Aviation American Gin is
teaming up with duty free retailer Avolta to introduce an AI totem,
where passengers can fully immerse themselves in the Aviation Gin
experience and receive a personalised Expedition Strength message
from Ryan Reynolds. In addition,
bottles signed by Ryan Reynolds will
be raffled off to lucky passengers at Barcelona Airport (BCN), with
online pre-orders through Avolta in the EU still available. This
activation coincides with Avolta's sponsorship of the prestigious
America's Cup, one of the world's most renowned sporting
events.
With Spain ranked as the
world's #3 gin market and Barcelona Airport among the top 20
airports for Gin sales globally, this activation ensures that
travelers from around the world can experience Aviation American
Gin's commitment to innovation firsthand.
For further information, visit www.aviationgin.com and follow
@AviationGin on Instagram, Twitter, and Facebook for real time
updates.
About Aviation American Gin
Aviation American Gin is
one of the world's highest rated gins and helped establish a new
style of American gin. Crafted with a blend of botanicals
delivering an approachable and balanced flavor profile, Aviation
American Gin is a versatile spirit, perfect for any cocktail
occasion. Created by a unique bartender / distiller partnership and
now co-owned by actor and entrepreneur Ryan
Reynolds, Aviation American Gin operates a distillery,
packaging facility and visitor experience in Portland, OR.
About Diageo & Diageo Global Travel
Diageo is a
global leader in beverage alcohol with an outstanding collection of
brands across spirits, beer and wine categories. These brands
include Johnnie Walker, Crown Royal,
J&B, Buchanan's, Smirnoff, Cîroc and Ketel One vodkas, Captain
Morgan, Baileys, Don Julio,
Tanqueray and Guinness.
Diageo Global Travel is the division of Diageo responsible for
travel retail and duty free active in airports all over the world
and partnering with air and cruise lines. It brings exclusive brand
extensions and malt category products to travellers as well as in
airport experiences and limited editions.
Diageo is a global company, and our products are sold in more
than 180 countries around the world. The company is listed on
both the London Stock Exchange (DGE) and the New York Stock
Exchange (DEO). For more information about Diageo, our people, our
brands, and performance, visit us at www.diageo.com. Visit
Diageo's global responsible drinking
resource, www.DRINKiQ.com, for information, initiatives, and
ways to share best practice.
Celebrating life, every day, everywhere.
MEDIA INQUIRIES
Alison Brod Marketing +
Communications
Aviation@abmc-us.com
View original content to download
multimedia:https://www.prnewswire.com/news-releases/aviation-american-gin-launches-in-global-travel-retail-302264985.html
SOURCE Aviation Gin