DALLAS, June 6, 2019 /PRNewswire/ -- Steve's
Ice Cream®, a Dean Foods Company (NYSE: DF), is joining
forces with art and artists this summer to curate immersive
consumer activations that celebrate and encourage the unexpected.
In conjunction with Steve's recent brand refresh – consisting of
innovative new flavor combinations and artist-designed packaging –
these partnerships, and the exciting art that is being born out of
the collaborations, honor the brand's long-standing commitment to
inspire creativity, challenge convention, and create crave-worthy
product experiences.
Experience the interactive Multichannel News Release here:
https://www.multivu.com/players/English/8557951-steves-ice-cream-dan-lam-art-experiences/
Born in Boston, Steve's returns
to its roots and relaunches in a significantly and unusually
stunning way by teaming up with the Institute of Contemporary
Art/Boston (ICA). Steve's has
enlisted acclaimed artist Dan Lam to
create three uniquely immersive experiences along the ICA's harbor
front this summer. Giving visitors an
out-of-the-ordinary museum experience, Lam's large-scale "drip" and
"blob" pieces will take over and ultimately transform the façade
and steps of the ICA during three exciting events this summer: The
museum's Harbor Market on June 9, and
ICA First Fridays on July 5 and
August 2.
"This is the most epic project I have ever done," said artist
Dan Lam. "I've had these ideas in my
head for a while and to have a platform to finally make them come
alive and share my work on a large, immersive, interactive scale at
the ICA's beautiful location is amazing. It's also exciting to know
that I'm working with Steve's, a brand that supports my vision and
allows me complete creative freedom."
These three marquee experiences will merge the worlds of
art and ice cream in ways both surprising and delicious, with some
of Steve's iconic and new flavors being sampled as visitors to the
ICA are wandering, soaking in and engaging with Lam's unique
sculptures and singular vision. Her work, immersive in how the
public can interact with them, are multisensory, allowing attendees
to see and touch the pieces. For more details on these three
activations, visit https://www.icaboston.org/calendar.
Steve's also heads to Dallas
this summer, as a part of The Sweet Tooth Hotel's third immersive
art installation, Discotech. Well known for creating unique
art-focused experiences, this vibrant destination makes for a
perfect partnership, as the brand continues to celebrate its
ongoing commitment to deliver against consumers' desire for
exciting new experiences and artisanship. The brand enlisted the
talents of local artist Jeremy
Biggers to create an indulgent mural that currently lives in
the lobby of The Sweet Tooth Hotel and brings to life the
creatively unexpected spirit of Steve's.
"The experience of enjoying Steve's Ice Cream is similar to how
people digest my artwork," said artist Jeremy Biggers. "There's the initial reaction of
seeing a graphic background or tasting the base flavor, and then
you experience all of the complexities – like the global
inspirations layered into one pint of Steve's. That parallel made
it very effortless for me to capture the spirit of the brand."
Visitors to The Sweet Tooth Hotel can experience Biggers'
visionary 15' x 15' mural with an LED ice cream cone – and sample
some of that inspirational and artisan Steve's Ice Cream – now
through December. Go to www.SweetToothHotel.com for more
details.
Consumers across the nation can follow the brand's social media
channels, @stevesicecream, for the most up-to-date announcements on
all of the ways Steve's is making this summer's ice cream season so
unexpectedly and creatively tasty.
Steve's Ice Cream is available in both dairy and dairy-free
flavors in the freezer department at select grocery retailers
nationwide, including Albertsons/Safeway divisions (including Tom
Thumb stores), Ahold locations, Target, Harris-Teeter and Wegmans.
To learn more about Steve's Ice Cream products, visit
StevesIceCream.com.
About Dean Foods
Dean Foods is a leading food and
beverage company and the largest processor and direct-to-store
distributor of fresh fluid milk and other dairy and dairy case
products, including ice cream, cultured dairy products, creamers
and ice cream mix, in the United
States. Headquartered in Dallas,
Texas, the Dean Foods portfolio includes
DairyPure®, the country's first and largest fresh, white
milk national brand, and TruMoo®, the leading national
refrigerated flavored milk brand, along with well-known regional
dairy brands such as Alta
Dena®, Berkeley Farms®, Country
Fresh®, Dean's®, Friendly's®,
Garelick Farms®, LAND O LAKES®[1]milk and
cultured products, Lehigh Valley Dairy Farms®,
Mayfield®, McArthur®, Meadow
Gold®, Oak Farms®, PET®[2], T.G. Lee®,
Tuscan® and more. Dean Foods also sells and
distributes organic fruit juice, probiotic-infused juices, and
fruit-infused waters under the Uncle Matt's Organic® brand.
Dean Foods is party to the Organic Valley Fresh joint venture
which distributes organic milk under the Organic Valley®
brand. Dean Foods also sells and distributes flax-based
beverages and yogurt products under the Good Karma® brand. Dean
Foods also makes and distributes juices, teas, and bottled water.
In all, Dean Foods has more than 50 national, regional and local
dairy brands as well as private labels. Over 15,000 employees
across the country work every day to make Dean Foods the most
admired and trusted provider of wholesome, great-tasting dairy
products at every occasion. For more information about Dean Foods
and its brands, visit www.deanfoods.com.
[1] The LAND O LAKES brand is owned by Land O'Lakes, Inc. and is
used under license.
[2] PET is a trademark of Eagle Family Foods Group LLC and is used
under license.
View original
content:http://www.prnewswire.com/news-releases/steves-ice-cream-enlists-contemporary-artists-to-celebrate-unique-and-creative-experiences-300863516.html
SOURCE Dean Foods