Discover Gives Cardmembers a Chance to Win $1 Million with “It Pays to Discover Everyday Giveaway”
04 Gennaio 2010 - 5:50PM
Business Wire
To help ring in the New Year, Discover® card today announced the
launch of a national sweepstakes, “It Pays to Discover Everyday
Giveaway.” With every purchase made with a Discover card from now
through the end of 2010, Discover cardmembers are automatically
entered for a chance to win thousands of dollars in daily prizes
leading up to a grand prize of $1 million. Throughout the year,
cardmembers automatically will earn extra sweepstakes entries by
using their Discover card in targeted categories including
Restaurants, Salons & Spas, and Dry Cleaners.
“The New Year is a great time to celebrate our cardmembers,
thank them for their loyalty and build upon our rewarding
relationship,” said Julie Loeger, senior vice president of rewards
and brand management at Discover. “We expect this sweepstakes to
build an even stronger brand connection with our cardmembers, drive
increased Discover card usage, and reinforce the fact that Discover
card is accepted all over the country.”
Every day this year, 75 winners will be chosen to receive a
Discover Gift Card valued between $25 and $500. There will be one
$500 winner, four $100 winners, and 70 $25 winners, which equates
to over 25,000 winners in total. On approximately Jan.10, 2011, one
winner will be chosen for the grand prize of $1 million in cash.
Daily winners will be notified via regular mail and will receive
the gift card, sweepstakes terms and conditions, and congratulatory
note.
As the pioneer of cash rewards, Discover card has awarded its
cardmembers more than $8 billion in Cashback Bonus since the
program’s inception in 1986. Cardmembers always have earned
Cashback Bonus on every single purchase; now they’ll also be
automatically entered for a chance to win with “It Pays to Discover
Everyday Giveaway.” Throughout the sweepstakes, Discover
Cardmembers can visit ItPaystoDiscover.com, a new Web site that
brings together all the ways cardmembers can get the maximum value
from their Cashback Bonus® rewards, to learn about exciting partner
deals and special offers.
There is no purchase or transaction necessary to be entered. For
sweepstakes rules, terms and conditions, please visit
www.discover.com/giveaway.
About Discover
Discover Financial Services (NYSE: DFS) is a leading credit card
issuer and electronic payment services company with one of the most
recognized brands in U.S. financial services. Since its inception
in 1986, the company has become one of the largest card issuers in
the United States. The company operates the Discover card,
America's cash rewards pioneer, and offers student and personal
loans, as well as savings products such as certificates of deposit
and money market accounts. Its payments businesses consist of
Discover Network, with millions of merchant and cash access
locations; PULSE, one of the nation's leading ATM/debit networks;
and Diners Club International, a global payments network with
acceptance in more than 185 countries and territories. For more
information, visit www.discoverfinancial.com.
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