Discover and National Hockey League Expand Partnership
18 Novembre 2019 - 3:00PM
Business Wire
Discover Remains Official Credit Card of the
NHL and Adds Official Bank Designation; Becomes Title Partner of
NBC Sports’ Hockey Day in America
Discover Financial Services (NYSE: DFS) and the National Hockey
League (NHL) today announced a multiyear extension of their U.S.
partnership that includes Discover maintaining its status as the
Official Credit Card of the NHL® in the U.S. In addition, the new
agreement - which extends beyond credit cards - names Discover the
Official Bank of the NHL® in the U.S.
The expanded partnership also designates Discover as title
partner of NBC Sports’ Hockey Day in America, a celebration of the
impact hockey has had in the United States. Hockey Day in America
is set to take place on Sunday, February 16, 2020 with a
tripleheader of NHL games on NBC and NBCSN featuring the
Pittsburgh Penguins vs. Detroit Red Wings, New
York Rangers vs. Boston Bruins and Nashville
Predators vs. St. Louis Blues.
“We are excited to continue our partnership with the NHL to
deliver unique experiences to hockey’s passionate fan base while
helping consumers achieve a brighter financial future,” said
Ryan Scully, Senior Vice President of Brand, Media and
Consumer Insights at Discover. “By renewing our partnership and
becoming the Official Credit Card and Bank of the NHL, we have even
more opportunities to highlight the impact of hockey in people’s
lives. We are proud to champion Hockey Day in America and bring
hockey fans closer to their favorite teams through our NHL credit
cards. We are looking forward to supporting the continued growth of
the League and sport.”
“Discover is a deeply committed and best-in-class NHL partner
that delivers creative activations for our fan base and will
continue extending and growing the League’s reach,” said Kyle
McMann, NHL Group Vice President of Business Development.
“We’re thrilled to expand our partnership into Discover’s growing
lending and retail banking business where we will build new
activations, while continuing to deliver world class content
programming like Discover Day with the Cup and now Discover Hockey
Day in America that hockey fans love.”
“Discover has been a fantastic partner of ours for years, and
we’re thrilled that they are extending and expanding their
relationship with the League and NBC Sports,” said Dan
Lovinger, EVP, Advertising Sales, NBC Sports Group. “By title
sponsoring one of the greatest celebrations of the sport – Hockey
Day in America – Discover will now be even more entrenched with the
NHL’s coveted viewers.”
Discover, an NHL supporter since 2010, will continue as an
official partner of the NHL Winter Classic®, NHL Stadium Series™,
and NHL® All-Star Weekend, including sponsoring one skill during
the 2020 NHL All-Star Skills™ in St. Louis. Additionally, Discover
will continue to be the presenting sponsor of the ‘Day With The
Cup’ video series, where a deserving group or individual, who
serves as a champion for the hockey community and leader in their
local community are awarded with a surprise visit with the most
iconic trophy in all of sports, the Stanley Cup®.
Discover will also plan pieces of content throughout the year
across the NHL’s and its own platforms to highlight the impact and
growth of hockey across the United States and showcase the
importance that Hockey is For Everyone™.
Discover is continuing its engagement with hockey fans of all 31
NHL teams by offering its NHL Discover it® card. NHL fans can apply
for an NHL Discover it card and choose the NHL Shield or their
favorite team’s logo at www.Discover.com/NHLCard.
NHL, the NHL Shield, Stanley Cup and the word mark NHL Winter
Classic are registered trademarks and the NHL Winter Classic logo,
NHL Stadium Series name and logo, NHL All-Star logo, NHL All-Star
Skills name and logo and Hockey Is For Everyone are trademarks of
the National Hockey League. NHL and NHL team marks are the property
of the NHL and its teams. © NHL 2019. All Rights Reserved.
About Discover
Discover Financial Services (NYSE: DFS) is a direct banking and
payment services company with one of the most recognized brands in
U.S. financial services. Since its inception in 1986, the company
has become one of the largest card issuers in the United States.
The company issues the Discover card, America's cash rewards
pioneer, and offers private student loans, personal loans, home
equity loans, checking and savings accounts and certificates of
deposit through its direct banking business. It operates the
Discover Global Network comprised of Discover Network, with
millions of merchant and cash access locations; PULSE, one of the
nation's leading ATM/debit networks; and Diners Club International,
a global payments network with acceptance in 190 countries and
territories. For more information, visit
www.discover.com/company.
About the NHL
The National Hockey League (NHL®), founded in 1917, consists of
31 Member Clubs and proudly welcomes its 32nd franchise, based in
Seattle, for the 2021-22 season. Each team roster reflects the
League’s international makeup with players from more than 20
countries represented, all vying for the most cherished and
historic trophy in professional sports – the Stanley Cup®. Gary
Bettman has served the NHL as Commissioner since February 1, 1993
and has guided the world’s top professional hockey league to more
than $5 billion in annual revenues and partnerships with more than
40 blue chip corporate sponsors. Every year, the NHL entertains
more than 670 million fans in-arena and through its partners on
national television and radio; more than 151 million followers -
league, team and player accounts combined - across Facebook,
Twitter, Instagram, Snapchat and YouTube; and more than 100 million
fans online at NHL.com. The League broadcasts games in more than
160 countries and territories through its rightsholders including
NBC/NBCSN and the NHL Network™ in the U.S., Sportsnet and TVA in
Canada, Viasat in the Nordic Region, Yandex in Russia and CCTV and
Tencent in China. The NHL reaches fans worldwide with games
available online in every country including via its live and
on-demand streaming service NHL.TV™. Having entered the esports
world in 2018, the League hosts the NHL Gaming World Championship™
annually, drawing record digital streaming audiences during the
2019 campaign. Fans are engaged across the League’s digital assets
on mobile devices via the free NHL® App; across nine social media
platforms; on SiriusXM NHL Network Radio™; and on NHL.com,
available in eight languages and featuring unprecedented access to
player and team statistics as well as every regular-season and
playoff game box score dating back to the League’s inception,
powered by SAP. The NHL is committed to building healthy and
vibrant communities through the sport of hockey by increasing youth
participation and engagement; fostering positive family
experiences; promoting inclusion, positive culture and leadership;
and supporting sustainable community impact.
View source
version on businesswire.com: https://www.businesswire.com/news/home/20191118005067/en/
Media Contacts: Brad Klein NHL Communications
212-324-8140 bklein@nhl.com
Derek Cuculich Discover Media Relations 224-405-0665
DerekCuculich@discover.com
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