The Brand is Also Partnering with Julie Bowen
in Inviting Guests to Enjoy its House Faves Menu Monday Through
Friday for Just $6*
Today, IHOP® announced it’s bringing the weekend to the weekday
by inviting guests to enjoy its new House Faves menu every Monday
through Friday from 7am-10pm, for just $6. IHOP prides itself on
listening and reacting to guest feedback quickly; knowing customers
are constantly looking for more ways to save when dining out with
their families, the brand curated its House Faves menu with some of
its best-selling breakfast items for guests to enjoy for just
$6.
This press release features multimedia. View
the full release here:
https://www.businesswire.com/news/home/20241001342715/en/
IHOP is Bringing Weekends to the Weekdays
to Celebrate the New Value-Driven House Faves Menu in Partnership
with Rock Band LOVERBOY. (Graphic: Business Wire)
To launch the new value-driven menu, IHOP has teamed up with one
of Canada’s greatest rock exports, LOVERBOY, to create a new
version of their iconic song, “Working for the Weekend” – only now,
everyone’s “Working for the Weekday.” The partnership comes to life
via a bespoke music video, in which IHOP’s very own Syrup Caddies
perform the re-recorded song and star in a remake of the original,
classic music video. The video highlights IHOP’s new weekday House
Faves menu items, including Buttermilk Pancakes, Eggs, Bacon,
French Toast, and more.
“Working with IHOP to bring our song to life in a fresh,
innovative way has been such a rewarding experience,” said Mike
Reno, lead singer of LOVERBOY. “We have always loved going to IHOP
and enjoying breakfast together as a band, so being able to have
our work featured in the House Faves campaign is a dream come
true.”
IHOP aims to be a place where families can visit throughout the
week and enjoy a delicious meal during the big or little moments.
From acing a test to scoring the game-winning basket, IHOP’s House
Faves menu has something for everyone in the family to celebrate.
That’s why the brand has also partnered with one of America’s
favorite moms, Julie Bowen, to join the House Faves campaign. As
someone who juggles many hats, Julie Bowen celebrates weekday
moments at IHOP, where her family can sit down and enjoy a meal
together.
“With over 70% of IHOP orders including a breakfast item, we are
leaning into some of our most beloved breakfast favorites and
having a good time doing so thanks to new brand partner Julie
Bowen, plus LOVERBOY’s custom remake of their classic single, just
for IHOP,” said Kieran Donahue, Chief Marketing Officer, at IHOP.
“By leveraging a nostalgia-inducing ‘blast from the past’ to
further drive home IHOP’s value proposition, we’re showing guests
that everything we do, every decision we make, is for them.”
IHOP’s House Faves menu includes the following four items for
just $6 each:
- Breakfast Faves Combo (2x2x2): Two of IHOP’s fluffy,
world-famous buttermilk pancakes, two eggs, and two bacon strips or
two pork sausage links.
- Ham & Cheese Omelette: A ham, jack & cheddar,
and white cheese sauce omelette, served with 2 of IHOP’s fluffy,
world-famous buttermilk pancakes.
- French Toast Breakfast: One slice of Classic Thick ‘N
Fluffy French Toast, two bacon strips or two pork sausage links,
and two eggs.
- House Scramble with Hash Brown: Eggs scrambled with
chopped hickory-smoked bacon and jack & cheddar cheese. Served
with crispy hash browns.
The brand is excited to introduce its new House Faves menu,
driving home the current value needs of guests nationwide. For more
information on IHOP’s House Faves menu or to find the nearest
restaurant, please visit IHOP.com. To check out IHOP’s new song
with LOVERBOY, “Working for the Weekday,” please visit IHOP’s
Instagram, @IHOP.
*IHOP’s House Faves Menu is now available at participating
locations nationwide for $6 ($7 in some locations). Limited time at
participating restaurants in the U.S. only. Dine-in only. No
substitutions. Not valid with other discounts or promotions. Tax
and gratuity excluded. Prices may vary, including in Alaska and
Hawaii.
ABOUT INTERNATIONAL HOUSE OF PANCAKES, LLC
For more than 65 years, IHOP has been a leader, innovator and
expert in all things breakfast, lunch and dinner. The chain offers
65 different signature, fresh, made-to-order breakfast options, a
wide selection of popular lunch and dinner items, including
Ultimate Steakburgers, Hand Crafted Melts, Burritos & Bowls and
more. IHOP restaurants offer guests an affordable, everyday dining
experience with warm and friendly service. As of June 30, 2024,
there are 1,811 IHOP restaurants around the world, including
restaurants in all 50 states, two U.S. territories and 13 countries
outside the United States. IHOP restaurants are franchised by
affiliates of Pasadena, Calif.-based Dine Brands Global, Inc.
(NYSE: DIN).
ABOUT LOVERBOY
With their trademark red leather pants, bandannas, big rock
sound and high-energy live shows, LOVERBOY has sold more than 15
million albums, earning four multi-platinum plaques, including the
four-million-selling “Get Lucky,” and a trio of double-platinum
releases in their self-titled 1980 debut, 1983’s Keep It Up and
1985’s Lovin’ Every Minute of It. Their string of hits includes, in
addition to the anthem “Working for the Weekend,” such arena rock
staples as “Lovin’ Every Minute of It,” “This Could Be the Night,”
“Hot Girls in Love,” “The Kid is Hot Tonite,” “Notorious”, “Turn Me
Loose,” “When It’s Over,” “Heaven In Your Eyes” and “Queen of the
Broken Hearts.”
BR-IHOP
View source
version on businesswire.com: https://www.businesswire.com/news/home/20241001342715/en/
IHOP Communications Media@IHOP.com
Abby Hoffman DeVries Global on behalf of IHOP
Ahoffman@devriesglobal.com
For LOVERBOY inquiries, please contact Jade Gonzalez at
jade@wolfsonent.com
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