Brinker International Announces Sponsorship of 2007 EDS Byron Nelson Championship
19 Aprile 2007 - 6:34PM
PR Newswire (US)
DALLAS, April 19 /PRNewswire-FirstCall/ -- Brinker International,
Inc. (NYSE:EAT) announced it will serve as sponsor of the 2007 EDS
Byron Nelson Championship. This year's tournament will be played
April 25-29 at the Four Seasons Resort and Club Las Colinas in
Irving, Texas. Brinker will be providing food and drinks at the
tournament Pavilion, where more than 1,000 of its employees will
volunteer their time to serve favorites from Chili's Grill &
Bar(R) and On The Border Mexican Grill & Cantina(R). For the
11th straight year, all proceeds from food and beverage sales will
benefit three great causes: Salesmanship Club Youth and Family
Centers, Texas Scottish Rite Hospital for Children and the Limbs
for Life Foundation. To date, Brinker has raised $3.4 million for
these organizations. Pavilion guests purchasing food and beverage
tickets will also be treated to a special gift from Brinker. For
every $30 purchased in tickets, guests will receive a commemorative
$5 Brinker gift card bearing the image of the legendary Byron
Nelson. These gift cards will be redeemable at any Brinker
restaurant. Brinker will also manage the tournament's exclusive
Platinum Club. With a menu developed by Maggiano's Little Italy(R)
Executive Chef Thomas Swan, Maggiano's and Romano's Macaroni
Grill(R) have teamed together to provide food and volunteers at
this premium venue. The special menu is highlighted by items such
as a Pot Roast Sandwich, Grilled Shrimp Skewer and Stuffed Peppers.
A different dessert will also be created for each day of the
tournament. "As an exemplary humanitarian, Byron Nelson has been a
true inspiration for many of Brinker's charitable efforts over the
years," said Doug Brooks, chairman and chief executive officer of
Brinker International. "Brinker is honored to carry on his legacy
again this year at the tournament." Brinker International, Inc. is
one of the world's leading casual dining restaurant companies,
serving more than 1 million guests daily. Founded in 1975 and based
in Dallas, Texas, Brinker owns or franchises more than 1,750
restaurants in 24 countries and employs more than 120,000. Brinker
restaurant brands include Chili's Grill & Bar, Romano's
Macaroni Grill, On The Border Mexican Grill & Cantina and
Maggiano's Little Italy. The company was named one of FORTUNE
Magazine's Most Admired Companies in 2006 and was honored by the
magazine as one of the Top 50 Employers for Minorities and the Top
50 Employers for Women. For more information visit
http://www.brinker.com/. Contact: Tony Schembri Media Relations
(800) 775-7290 DATASOURCE: Brinker International, Inc. CONTACT:
Tony Schembri, Media Relations of Brinker International, Inc.,
1-800-775-7290 Web site: http://www.brinker.com/
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