Chili's Announces Search for New Advertising Agency
24 Aprile 2007 - 12:32AM
PR Newswire (US)
DALLAS, April 23 /PRNewswire-FirstCall/ -- Chili's Grill &
Bar(R) has announced it will commence a search for a new
advertising agency. Chili's and its long standing agency,
Austin-based GSD&M, teamed up for many notable advertising and
creative campaigns throughout the years, including the launch of
the Baby Back Ribs jingle, which is arguably one of the most
memorable campaigns in contemporary advertising. "Last week we sat
down, as we have for 20 years, and had a good conversation with our
long-time friends at GSD&M. Together we reflected upon the
incredible success we've shared. From 219 stores to now over 1,300,
together we built this iconic brand. But we knew it was time to go
our separate ways," said Todd Diener, President of Chili's Grill
& Bar. "We're ending just like we started, friends and
respected professionals embracing the future." "To everything,
there is a season. What a ride. We got to be a big part of Norman
Brinker's vision and the fulfillment of that vision with the
leaders who followed. From Baby Back Ribs to last week's gold
Ogilvy Award, it's been a wonderful learning experience. Chili's
will grow and prosper, and so will GSD&M," said Steve Gurasich,
CEO of GSD&M. Chili's Grill & Bar is the flagship brand of
Dallas-based Brinker International (NYSE:EAT), a recognized leader
in casual dining. Chili's offers a fun, energetic atmosphere and a
distinct, fresh mix of grilled American favorites at more than
1,300 locations in 24 countries. Other Brinker brands include
Romano's Macaroni Grill, Maggiano's Little Italy and On The Border
Mexican Grill & Cantina. For more information, please visit
http://www.chilis.com/. Contact: Media Relations (800) 775-7290
DATASOURCE: Brinker International CONTACT: Media Relations of
Brinker International, +1-800-775-7290 Web site:
http://www.brinker.com/ http://www.chilis.com/
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