Love is in the Air at Chili's(R)!
25 Febbraio 2009 - 5:00PM
PR Newswire (US)
-DESPITE ECONOMIC DOWNTURN, HUNDREDS OF CHILI'S RESTAURANTS REPORT
RECORD BREAKING SALES ON VALENTINE'S DAY- DALLAS, Feb. 25
/PRNewswire/ -- Even the current economic climate didn't stop
people from sharing a flavorful meal with their special someone
this past Valentine's Day. But many did forgo upscale, pricey
restaurants and instead spent the holiday eating at places with
more affordable fare. That behavior change led to almost half of
Chili's Grill & Bar restaurants experiencing their biggest
sales day ever! On an average Saturday, Chili's serves about
750,000 guests. On Saturday, Feb. 14, more than 1 million guests
were served. Most Chili's restaurants nationwide were up in same
store sales and guest counts, and the majority were up by double
digits. "What better time than a romantic holiday to cozy up and
enjoy a great meal with your sweetheart?" asks Todd Diener,
president of Chili's Grill & Bar. "This confirms that our brand
offers great value and is resonating with guests across the country
even during these tough economic times. Our focus on delivering
flavorful food and genuine hospitality positions us well to weather
the economic downturn." Valentine's Day is also typically the
highest annual sales day for Chili's To Go service. This year was
no exception, as To Go sales across the brand were up more than 65
percent versus a typical Saturday. And with love in the air, guests
were in the sharing mood as sales of Chili's Triple Dipper, an
entree comprised of three appetizers, soared up 74 percent on
Saturday versus recent sales. The Chili's in Memphis, Tenn., sold
365 Triple Dippers on Saturday--more than three times the average.
"Customization, affordability and the opportunity to sample
multiple bold and flavorful menu items all contribute to the
popularity of the Triple Dipper entree," said Diener. "Chili's
provides great food, service and atmosphere all at a great value;
and it's a privilege for us to share special occasions with our
guests in addition to providing an everyday option for lunch,
dinner and To Go." Chili's Grill & Bar is the flagship brand of
Dallas-based Brinker International (NYSE:EAT), a recognized leader
in casual dining. Chili's offers a fun, energetic atmosphere and a
distinct, fresh mix of grilled American favorites at more than
1,400 locations in 26 countries. Other Brinker brands include
Maggiano's Little Italy(R) and On The Border Mexican Grill &
Cantina(R). For more information, please visit
http://www.chilis.com/. DATASOURCE: Chili's Grill & Bar
CONTACT: Stacey Sullivan of Chili's Grill & Bar,
1-800-775-7290, Web Site: http://www.chilis.com/
Copyright
Grafico Azioni Brinker (NYSE:EAT)
Storico
Da Giu 2024 a Lug 2024
Grafico Azioni Brinker (NYSE:EAT)
Storico
Da Lug 2023 a Lug 2024