Chili's Celebrates Women with Curves
06 Aprile 2009 - 5:00PM
PR Newswire (US)
DALLAS, April 6 /PRNewswire/ -- As consumers continue to adopt
healthier lifestyles, Chili's continues to provide healthier
options for their guests by adding new menu items to their
Guiltless Grill(R) and partnering with Curves(R). Chili's was one
of the first casual dining restaurant concepts to create a menu
section -- the Guiltless Grill -- devoted to healthier items in
1993. Along with the addition of four new Guiltless Grill menu
items in February, Chili's has partnered with Curves, the world's
leading fitness centers designed specifically for women, to reach
out to those practicing a healthier and more active lifestyle. One
element of the partnership is the Guiltless Rewards Sweepstakes
launching April 6 on iVillage.com, the leading online community for
women which provides its devoted audience with an array of tools,
content and the motivation they need to enjoy a healthier
lifestyle. Eligible consumers will have the chance to win a $500
Chili's gift card and a 1-year membership to Curves ($700 value) by
entering the sweepstakes online from April 6, 2009 through May 31,
2009 at http://www.ivillage.com/partners/guiltlessrewards. As a
part of the partnership, Curves members received an extra incentive
to try the new Guiltless Grill menu items in the form of a $5 off
coupon. More than 1 million coupons were hand-distributed to the
2.5 million Curves members in the U.S. in January and February.
"The road to a healthier lifestyle begins with the choices we make
every day," said Curves founder Diane Heavin. "Chili's understands
our goal of providing women real solutions that allow them to make
those healthier choices. Partnering with a national restaurant
chain that provides lower calorie options will give our members a
chance to dine out without the added stress of searching the menu
for a meal that matches their healthier lifestyles." Chili's will
also be running advertisements in diane, The Curves Magazine, a
quarterly in-club publication designed to motivate and celebrate
the spirits of Curves members who seek optimum health, fitness,
beauty, confidence, and strong relationships. About Chili's Grill
& Bar Chili's Grill & Bar is the flagship brand of
Dallas-based Brinker International (NYSE:EAT), a recognized leader
in casual dining. Chili's offers a fun, energetic atmosphere and a
distinct, fresh mix of grilled American favorites at more than
1,400 locations in 27 countries and two territories. Other Brinker
brands include Maggiano's Little Italy(R) and On The Border Mexican
Grill & Cantina(R). For more information, please visit
http://www.chilis.com/. About Curves Curves works to help women
lose weight, gain muscle strength and aerobic capacity, and raise
metabolism with its groundbreaking, scientifically proven method
that ends the need for perpetual dieting. Curves works every major
muscle group with a complete 30-minute workout that combines
strength training and sustained cardiovascular activity through
safe and effective hydraulic resistance. Founders Gary and Diane
Heavin are considered the innovators of the express fitness
phenomenon that has made exercise available to over 4 million
women. With nearly 10,000 locations in 70 countries, Curves is the
world's largest fitness franchise. For more information, please
visit: http://www.curves.com/. DATASOURCE: Chili's Grill & Bar
CONTACT: Stacey Sullivan, 1-800-775-7290, , for Chili's Grill &
Bar; or Jennifer Seymour of Fitzgerald + CO, +1-404-266-7558, Web
Site: http://www.curves.com/ http://www.chilis.com/
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