Maggiano's Little Italy(R) Reinvents the Leftover
28 Luglio 2009 - 11:00PM
PR Newswire (US)
'Today & Tomorrow' offer begins in August, for a limited time
DALLAS, July 28 /PRNewswire/ -- It's a simple offer -- pick two
meals, pay for one. Starting in August, Maggiano's Little Italy is
putting a unique twist on the two-for-one special. Guests choose
from a selection of handmade pastas and baked specialties, and go
home with a free carryout order to enjoy tomorrow. Their second
selection will be packaged and ready to go at the end of their
meal. Pastas eligible for the promotion include Mom's Lasagna,
Rigatoni "D" , Baked Ziti & Sausage, Chicken Pesto Linguine,
Four Cheese Ravioli, Spaghetti with Meat Sauce, and Gnocchi with
Tomato Vodka Sauce. "This is a great opportunity for our guests to
come in and try something new or enjoy one of their favorites. For
us, it's an opportunity to showcase seven of our famous pasta
dishes, specially created for our guests," says Executive Chef
Keith Brunell. Brunell should know, as he worked with his brand's
chefs -- Maggiano's has one at every location -- to perfect the
recipes, including the brand's famous Mom's Lasagna. The promotion
is a first for Maggiano's, an upscale casual chain serving
Italian-American recipes made-from-scratch in our kitchens. "Today
& Tomorrow" is Maggiano's response to slowing traffic in the
foodservice industry, where great value and an attractive price are
a must. "Some say the recession is causing a new generation of
Americans to eat a dish they've never eaten before: the leftover.
'Today & Tomorrow' re-invents the leftover, with a free meal
that is world-class quality and made fresh daily to take home."
said Steve Provost, senior vice president of marketing and brand
strategy for Maggiano's. "No one who eats at Maggiano's has ever
gone home hungry, and 'Today & Tomorrow' builds on our brand
equity -- you pay just once, but you stretch your dollar with two
delicious meals." Results from test markets showed a positive
impact for the brand, with new guests trying Maggiano's and giving
high marks for great food. The promotion is available for dine-in
only and will be advertised via direct mail, and creative
communication channels such as Twitter and Facebook. About
Maggiano's Little Italy Maggiano's Little Italy specializes in
Italian-American cuisine served in a warm and friendly atmosphere.
Maggiano's menu features both classic and contemporary recipes -
authentic pastas, signature salads, prime steaks, fresh seafood,
regular chef specials and specialty desserts. Maggiano's 44
locations nationwide offer lunch or dinner, carryout service and
banquet spaces for special occasions. Maggiano's is one of three
restaurant brands in the portfolio of Dallas-based Brinker
International (NYSE:EAT), one of the world's largest casual dining
companies, with nearly 1,700 restaurants in 28 countries and two
territories. Other Brinker restaurant brands include Chili's Grill
& Bar, and On The Border Mexican Grill & Cantina . Brinker
also holds a minority investment in Romano's Macaroni Grill . For
more information, visit http://www.maggianos.com/. DATASOURCE:
Maggiano's Little Italy CONTACT: Maureen Locus, Public Relations,
+1-972-575-5591, ; or Brinker International Media Hotline,
1-800-775-7290, both for Maggiano's Little Italy Web Site:
http://www.maggianos.com/
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