Chili's Ribs are Smokin' With 'Fall Off the Bone' Tenderness
04 Novembre 2009 - 4:00PM
PR Newswire (US)
New video contest lets fans spice up the Baby Back Ribs jingle for
prizes DALLAS, Nov. 4 /PRNewswire/ -- "I want my baby back, baby
back, baby back..." Chili's® Grill & Bar Baby Back Ribs are
enticing the taste buds of guests nationwide with bold, new spices.
Leveraging the addition of its better-than-ever ribs, Chili's is
also bringing back an oldie, but goodie - the ever-popular Baby
Back Ribs jingle, this time, with a twist. Chili's, synonymous with
great ribs, is taking things up a notch with its signature Baby
Back Ribs, now slow smoked in-house for hours until they are "fall
off the bone" tender. Ribs are smoked over pecan woodchips to
enhance the taste experience, and then finished on the grill to
lock in that caramelized flavor. Each rack is triple basted in a
variety of sauce flavors including the new Shiner Bock® BBQ sauce,
which is exclusive to Chili's, as well as Original BBQ or Memphis
Dry Rub. "We've always been known for great tasting Baby Back Ribs.
We're just making them better," said Dana Tilley, vice president of
innovation for Chili's Grill & Bar. "Leave the pre-smoked ribs
for other restaurants -- try our new ribs and experience flavor you
can only get from slow smoking in-house over pecan wood." To
celebrate the rebirth of the fan favorite and the return of the
famous jingle, Chili's is encouraging fans to create their own
version of the jingle for a chance to win free Chili's gift cards
and cash prizes. Anyone can upload their own 30-second video to
Chili's Facebook page (http://www.facebook.com/chilis) with
personalized lyrics set to the tune of the Baby Back Ribs jingle.
The contest will run through November, with a grand prize winner
announced in early December. Weekly winners will be selected based
from a panel of Chili's judges. The panel will also take into
consideration the number of comments and/or "likes" from the video
entries. To view a sample video, contest rules and prize
information, click on the "Jingle Contest" tab on Chili's Facebook
page http://www.facebook.com/chilis. Chili's Grill & Bar is the
flagship brand of Dallas-based Brinker International, Inc.
(NYSE:EAT), a recognized leader in casual dining. Chili's offers a
fun, energetic atmosphere and a distinct, fresh mix of grilled
American favorites at more than 1,400 locations in 29 countries and
two territories. Other Brinker brands include Maggiano's Little
Italy® and On The Border Mexican Grill & Cantina®. Brinker also
holds a minority investment in Romano's Macaroni Grill®. For more
information, please visit http://www.chilis.com/. DATASOURCE:
Chili's Grill & Bar CONTACT: Stacey Sullivan of Chili's Grill
& Bar, 1-800-775-7290, Web Site: http://www.chilis.com/
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