DALLAS, Feb. 18, 2020 /PRNewswire/ -- What do our Guests
love most about Chili's® Grill & Bar? The sh-sh-sh-shake of our
margaritas? The sizzle of our fajitas? The chocolate that oozes
from our moltens as a spoon digs in? The
laugh-so-hard-you-pee-a-little-conversations at the table? You
guessed it... it's all of these unique moments that make eating at
Chili's so… Chili's. We call this unique experience going Out to
'ITA!: a celebration of food, fun and togetherness that you can
only find here.
Experience the interactive Multimedia News Release here:
https://www.multivu.com/players/English/8670251-chilis-go-out-to-ita/
Starting, Feb. 17, we want our
Guests to go Out to 'ITA! By popular demand our Guests can enjoy
sizzling chicken or shrimp fajitas on our 3 for $10 lunch menu that you'll hear and smell before
you ever see or taste them. Mmm… sizzzzzlinngggg fajitas!
You will also see and hear the experience iconic to Chili's
through an integrated marketing campaign bringing 'ITA! to life!
From TV ads showing you the unique sounds you only hear at a
Chili's, to new radio spots that stimulate listeners' senses giving
them a less intrusive, more customized listening experience, to
paid social, email and web support, all channels will showcase the
essence of 'ITA.
So what exactly does it mean to go Out to 'ITA!?
Going out to eat is using your indoor voice … going Out to 'ITA!
is laughing so hard you pee a little. Out to eat is putting your
phone down…Out to 'ITA! is showing your mom a meme and making a
TikTok with your dad! Going out to eat is stuffy, but going Out to
'ITA! is leaving absolutely stuffed. Out to eat is following the
rules and going Out to 'ITA! means coming as you are.
To get some sizzling goodness and go Out to 'ITA! with your
family and friends, find a Chili's near you by visiting
https://www.chilis.com/locations.
About Chili's® Grill & Bar: Hi, welcome to Chili's!
We're a leader in the casual dining industry and the flagship brand
of Dallas-based Brinker
International, Inc. (NYSE: EAT). We're known for our big mouth
burgers, Texas-sized ribs, full-on
sizzling fajitas and hand-shaken margaritas. We take our food
seriously – but not ourselves – because dining out should feel like
a celebration even if there is nothing to celebrate. Our passion is
making every Guest feel special, and every day, our ChiliHeads make
it their job to spread #ChilisLove across our more than 1,600
restaurants in 29 countries and two territories. And Chili's cares.
We host local Give Back Events to support kids, education and
hunger, and have raised more than $70
million through our annual Create-A-Pepper campaign
benefitting St. Jude Children's Research Hospital®, because giving
back is a big part of who we are. Find more information about us at
www.chilis.com, follow us on Twitter or Instagram, or like us on
Facebook @Chilis.
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SOURCE Chili’s® Grill & Bar