DALLAS, March 2, 2020 /PRNewswire/
-- #ChilisBirthday is back, baby back, baby back!
March 13 is not just another
birthday. It's the big 4-5 and we're
sh-sh-sh-shaking with excitement – 25 times to be exact! Never 24.
Ok, sometimes 27 – because that's how many times our
Presidente Margaritas are hand shaken on the way to your table.
Need a refresher? 3/13 = $3.13
Presidente Margaritas for our Guests. ALL. DAY. LONG. And, while
we'd typically advise Guests to raise their glass to
another year of Chili's® Grill & Bar, this year we
ask that you raise our special edition birthday cup made just for
you! What would a birthday be without party favors?
Experience the interactive Multichannel News Release here:
https://www.multivu.com/players/English/8670252-chilis-celebrates-45-birthday-tiktok-launch/
Since we're turning 45, we're shaking
things up a bit …
Hi! Welcome to Chili's … on TikTok! Our fans have
been calling us to TikTok with 7,000 organic Chili's
videos and 10 million mentions of #Chilis on the platform, so we
decided it was time to answer the call. We're joining
the platform as @chilisofficial on March
6 with a #ChilisBirthday challenge and will hook up three
brand fans with the most loved TikToks with $313 gift cards to Chili's (see what
we did there?). To get in on the fun, all you have to do is:
- Head to TikTok and search for #ChilisBirthday
- Make a TikTok of someone being surprised with the Chili's
Birthday song and their funny reaction to it
- Use #ChilisBirthday and #contest for a chance to win one of
three $313 Chili's gift cards
- Hurry! The #ChilisBirthday challenge ends at midnight on
3/13
But we're not just celebrating on 3/13 with
$3.13 Presidente Margaritas! While
birthdays are technically just one day long, they don't have to be!
We prefer to celebrate for at least a weekend … or a week … or in
our case … 13 days.
Since we know you love our swag so much, we dug deep into our
closet to bring back some Guest faves such as our classic Skillet
Queso bomber jacket and "I Feel God in this
Chili's Tonight" T-shirt among other iconic items. All
of which we will be giving away on our social media channels
starting March 1!
We expect to see you in restaurant on 3/13 sipping a
$3.13 Presidente Margarita! Find your
closest Chili's here:
https://www.chilis.com/locations.
About Chili's® Grill &
Bar
Hi, welcome to Chili's! We're
a leader in the casual dining industry and the flagship brand of
Dallas-based Brinker
International, Inc. (NYSE: EAT). We're known for our
big mouth burgers, Texas-sized
ribs, full-on sizzling fajitas and hand-shaken margaritas. We take
our food seriously – but not ourselves – because dining out should
feel like a celebration even if there is nothing to celebrate. Our
passion is making every Guest feel special, and every day, our
ChiliHeads make it their job to spread #ChilisLove across our more
than 1,600 restaurants in 29 countries and two territories. And
Chili's cares. We host local Give Back Events to
support kids, education and hunger, and have raised more than
$70 million through our annual
Create-A-Pepper campaign benefiting St. Jude
Children's Research Hospital®, because giving back is
a big part of who we are. Find more information about us at
www.chilis.com, follow us on Twitter or Instagram, like us on
Facebook @Chilis or join us on TikTok @chilisofficial.
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SOURCE Chili's® Grill & Bar