Ford’s European Sales Outpace Industry Growth in January
14 Febbraio 2014 - 1:00PM
Business Wire
- Ford total vehicle sales grew by 9.2
percent in January, outpacing industry growth of 4.7 percent –
January was the eighth straight month of sales growth for Ford in
Europe
- Ford total vehicle market share up 0.3
percentage points to 7.5 per cent
- Ford retail sales grew 12 percent, and
retail market share up 0.4 percentage points to 7.8 percent; 12th
consecutive month of retail share growth
- Commercial vehicle sales up 14 percent,
and share up 0.9 percentage points to 10.4 percent – highest CV
share since 1998
- New product momentum continues in
2014
Sales of Ford vehicles surged by 9.2 percent in January compared
with the same month last year, and was almost double the industry
growth of 4.7 percent in the key 20* European markets Ford
tracks.
January marked the eighth consecutive month of sales growth for
the company. All key market shares – total, retail and commercial
vehicle market shares – rose in January.
Ford’s share of the total vehicle market was 7.5 percent, up 0.3
percentage points. Ford share of the retail market – sales to
private customers – was 7.8 percent**, up 0.4 percentage points and
was the 12th straight month of retail share growth. Ford commercial
vehicle market share was 10.4 percent, up 0.9 percentage points –
the highest level since 1998.
“Our sales and share growth – particularly in the higher value
retail segment of the market – speak to the strength of our new
vehicles and products,” said Roelant de Waard, vice president,
Marketing, Sales and Service, Ford of Europe. “We’ve launched
11 new vehicles over the past 15 months, and we’ll launch more than
10 additional new vehicles in 2014 alone.”
Compared with January 2013, Ford sales to European retail and
fleet customers increased 4 percentage points to 78 percent of
total sales – 6 percentage points above industry average. Ford
sales to rentals and dealer registrations declined to 22 percent
from 28 percent in 2013.
Ford sold 80,800 vehicles in the Euro 20 region and 90,700
across all of its 50 European markets in January.
Ford extended its market leadership in the UK – its largest
European market – with a total vehicle sales increase of 11
percent, and a share gain of 0.6 percentage points to 15.3 percent.
In Germany, Ford sales increased by 38 percent, driving the
company’s total market share up 1.6 percentage points, to 7.4
percent.
Ford will launch more than 10 new vehicles in 2014, including
the Tourneo Courier, Transit Courier, Transit, Mondeo family,
Mondeo Hybrid, and the C-MAX Energi plug-in-hybrid.
* Effective January 2014, Ford of Europe reports its sales for
the 20 European markets where it is represented through National
Sales Companies. Previously, Ford referenced 19 countries. Romania
has been added as the 20th market. Ford of Europe has also
introduced a market share for the total of the 50 European markets
it operates in.
** UK, Germany, France, Italy, Spain. Italy data are
preliminary. Both Ford and industry volume in these markets
represents 75 to 80% of the Europe 20 volume.
Ford Motor Company, a global automotive industry leader
based in Dearborn, Mich., manufactures or distributes automobiles
across six continents. With about 181,000 employees and 65 plants
worldwide, the company’s automotive brands include Ford and
Lincoln. The company provides financial services through Ford Motor
Credit Company. For more information about Ford and its products
worldwide please visit www.corporate.ford.com.
Ford of Europe is responsible for producing, selling and
servicing Ford brand vehicles in 50 individual markets and employs
approximately 47,000 employees at its wholly owned facilities and
approximately 67,000 people when joint ventures and unconsolidated
businesses are included. In addition to Ford Motor Credit Company,
Ford Europe operations include Ford Customer Service Division and
22 manufacturing facilities (13 wholly owned or consolidated joint
venture facilities and nine unconsolidated joint venture
facilities). The first Ford cars were shipped to Europe in 1903 –
the same year Ford Motor Company was founded. European production
started in 1911.
For news releases, related materials and
high-resolution photos and video, visit www.media.ford.com.
Follow www.facebook.com/fordofeurope,
www.twitter.com/FordEu or www.youtube.com/fordofeurope
Ford of EuropeAdrian Schmitz, +49 (0) 221
9019929aschmi24@ford.com
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