- Ford unveils three new King Ranch®
models launching this year: F-150, F-Series Super Duty and
Expedition
- Authentic, 15-year relationship built
on common practices, core values and work philosophies shared
between Ford Motor Company and the King Ranch
- Wyman Meinzer, official Texas state
photographer, captures the essence of the relationship in photos
revealed at Houston Livestock Show and Rodeo
The introduction of the new Ford F-150, F-Series Super Duty and
Expedition King Ranch® models celebrates an association with the
iconic Texas ranch that spans 15 years. To mark the 15th
anniversary of the relationship, a special photo shoot at the King
Ranch was undertaken by Texas State Photographer Wyman Meinzer.
Ford unveils three new King Ranch models
launching this year: F-150, F-Series Super Duty and Expedition.
(Photo: Business Wire)
The trio of King Ranch vehicles, together for the first time,
and Meinzer’s unique collection of photos are making their debut at
a special exhibit during the 2014 Houston Livestock Show and Rodeo,
which runs from March 4-23.
“King Ranch is a legacy. It’s one of the best in Texas, if not
America,” Meinzer said. “These Ford vehicles wear the King Ranch
‘Running W’ brand because they are proven to be legitimate and
authentic, in the heritage of both Ford and the King Ranch.”
The three King Ranch edition vehicles, all 2015 models that go
on sale later this year, are designed with unique interior and
exterior trim, an enhanced level of standard equipment and special
wheels, all to reflect the authentic character of the ranch and the
premium quality of its products.
Meinzer, who was named State Photographer of Texas by George W.
Bush in 1997, was raised as a cowboy on a ranch near Benjamin,
Texas, and understands the life of ranching. This experience helped
guide his Ford King Ranch photo shoot, making it as authentic as
possible.
“King Ranch vehicles are made to kick butt, to get in the brush
and dunes and mud holes,” Meinzer explained. “We tried to present
them in the conditions you’d actually see on a ranch.”
More than 4,000 images were taken during the four-day shoot.
Visitors to Ford.com will be able to view a gallery of these images
that tie the story of the King Ranch to the F-150, F-Series Super
Duty and Expedition that bear the ranch’s famed “Running W” brand.
All three are new for model year 2015.
Aileen Barraza, Ford color and materials designer, has visited
the King Ranch many times to get a true sense of what it expresses.
“It’s a very majestic place that makes you feel at home no matter
where you’re from,” Barraza said. “You can’t help but be
comfortable right away with genuine luxury that is earned through
hard work.”
Barraza translates that King Ranch feeling to the Ford vehicles
she helps design. “The King Ranch models evoke luxury that is
earned,” Barraza said. “It’s a reward for hard work, which is what
has made the ranch so successful.”
The new King Ranch exterior colors for 2015 are Caribou, Bronze
Fire, Guard and Ruby Red Metallic Clearcoat. Caribou will be
offered as a monotone; the other colors will have Caribou as an
accent color. All King Ranch vehicles now come as either a monotone
or two-tone appearance, giving customers additional appearance
flexibility. Premium Mesa Brown is the new interior leather, and
only available on King Ranch editions.
Ford’s relationship with the King Ranch began in 1999, when Ford
recognized the King Ranch represented the same philosophies it
designs and engineers into its trucks: toughness, authenticity,
integrity and quality.
Ford realized the best way to celebrate the partnership was to
produce a King Ranch edition of the F-150, beginning with the 2001
model year. The success of that model launched the expansion of
King Ranch editions to include Super Duty (model year 2003) and
Expedition (model year 2005).
“King Ranch editions aren’t merely trim levels,” said Robert
Underbrink, King Ranch chief executive officer. “They are
representations of an authentic American story that parallels that
of Ford Motor Company.”
The King Ranch was founded in 1853 by Richard King and is
located in Kingsville, Texas, approximately 40 miles southwest of
Corpus Christi. The ranch’s operations in Texas consist of four
divisions that total 825,000 acres (1,289 square miles), making the
ranch larger than the state of Rhode Island. King Ranch has
additional locations in Florida, New Mexico and South Carolina and
currently runs a fleet of more than 350 Ford vehicles.
The success of Ford’s association with the King Ranch is
reflected in sales, especially in Texas. Forty percent of all
F-Series Super Duty King Ranch editions are sold in Texas.
For more information about King Ranch, visit
www.king-ranch.com
For more information about Texas State Photographer,
visit www.wymanmeinzer.com
About Ford Motor Company
Ford Motor Company, a global automotive industry leader based in
Dearborn, Mich., manufactures or distributes automobiles across six
continents. With about 181,000 employees and 65 plants worldwide,
the company’s automotive brands include Ford and Lincoln. The
company provides financial services through Ford Motor Credit
Company. For more information regarding Ford and its products
worldwide, please visit corporate.ford.com.
For news releases, related materials and
high-resolution photos and video, visit www.media.ford.com.
Photos/Multimedia Gallery Available:
http://www.businesswire.com/multimedia/home/20140304006903/en/
Ford Motor CompanyMike Levine313.323.6854mlevine5@ford.comorRon
Hall313.248.1708rhall192@ford.com
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