Ford Sales in Europe Rise in First Quarter on New Product; 10th Straight Month and 4th Consecutive Quarter of Sales Growth
15 Aprile 2014 - 2:00PM
Business Wire
- Ford sales in Europe grew 12 percent in
March and 11 percent in the first quarter, marking the 10th
straight month and fourth successive quarter of year-over-year
sales gains
- Ford market share at 8.9 percent in
March and 8.0 percent for the first quarter rose by 0.2 and 0.3
percentage points, respectively, compared with the same periods
last year
- Ford sales to higher quality sales
channels – such as retail customers and fleets – was higher than
the industry average in March and year-to-date
- Ford commercial vehicles sales rose 10
percent in the first quarter; CV share at 10.4 percent, was up 0.2
percentage points and was the highest quarterly figure since
1998
Ford is off to a strong sales start in Europe in 2014, posting
year-over-year sales improvements for the tenth straight month in
March and the fourth consecutive quarter.
While industry sales volumes grew by 10 percent in March and 8
percent in the first quarter, Ford outpaced the overall market with
12 and 11 percent sales volumes increases, respectively*.
“Our first quarter sales results show that our plan to invest in
product and launch more new vehicles – 10 alone in 2014 – is
beginning to have a very positive impact with customers,” said
Roelant de Waard, vice president, Marketing, Sales and Service,
Ford of Europe. “Just as important as absolute sales growth, we are
growing our business with retail customers and desirable fleet
customers.”
Ford sales volumes to European retail and fleet customers
increased by one percentage point to 73 percent of total sales in
the first quarter*, two percentage points above industry average.
Likewise, Ford sales in less profitable market segments – such as
daily rentals and dealer registrations – declined year-over-year to
27 percent in the first quarter, down from 28 per cent a year
ago.
Ford sales in the UK – Ford’s biggest European market by sales
volume – grew by 13 percent in March and 11 percent in the first
quarter, making Ford again the clear market leader. In Germany,
Ford sales improved by 19 percent in March and 24 percent in the
first quarter, while market share was up 0.8 of a percentage point
in March and 1.0 percentage point year-to-date.
Ford’s commercial vehicle sales totalled about 50,000 in the
first quarter, up 10 percent. CV market share was 10.4 percent*, up
0.2 percentage points and the highest for Ford since 1998.
More than 326,000 vehicles were sold by Ford in its main 22
European markets in the first quarter of the year. Fiesta and Focus
were the No. 1 and No. 2 top-selling Ford vehicles for the first
three months of the year. Fiesta sales were up by 7 percent, and
Ford recently announced it had increased daily production of the
car at its Cologne plant by 200 units to 1,850 units to cope with
the increased demand.
The Ford Kuga was the third best-selling Ford vehicle in Europe,
with sales of 23,400 (main 22 European markets) up by 56 percent
compared to the first three months of last year.
* Effective January 2014, Ford of Europe reports its sales for
the 20 European markets where it is represented through National
Sales Companies. Previously, Ford referenced 19 countries. Romania
has been added as the 20th market. Ford of Europe has also
introduced a market share for the total of the 50 European markets
it operates in.
Ford Motor Company, a global automotive industry leader
based in Dearborn, Mich., manufactures or distributes automobiles
across six continents. With about 181,000 employees and 65 plants
worldwide, the company’s automotive brands include Ford and
Lincoln. The company provides financial services through Ford Motor
Credit Company. For more information about Ford and its products
worldwide please visit www.corporate.ford.com.
Ford of Europe is responsible for producing, selling and
servicing Ford brand vehicles in 50 individual markets and employs
approximately 47,000 employees at its wholly owned facilities and
approximately 67,000 people when joint ventures and unconsolidated
businesses are included. In addition to Ford Motor Credit Company,
Ford Europe operations include Ford Customer Service Division and
22 manufacturing facilities (13 wholly owned or consolidated joint
venture facilities and nine unconsolidated joint venture
facilities). The first Ford cars were shipped to Europe in 1903 –
the same year Ford Motor Company was founded. European production
started in 1911.
For news releases, related materials, photos
and video, visit www.fordmedia.eu or www.media.ford.com.
Follow www.twitter.com/FordEu or
www.youtube.com/fordofeurope
Ford of EuropeJohn Gardiner, +49 (0) 221 901
9985jgardin2@ford.com
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