Hilton’s visionary brand charts a new course
with design innovations and a fresh look, redefining hospitality
for the brand’s next chapter
Hampton by Hilton, Hilton’s global powerhouse brand with 3,000
properties worldwide, is reinforcing its brand strength and
dedication to innovation with the announcement of a new
cutting-edge North American prototype and the unveiling of a
refreshed global brand identity. These endeavors signify Hampton’s
steadfast commitment to pushing boundaries and redefining the
category which it pioneered. Hampton, the industry’s dominant
upper-midscale hotel brand, is consistently recognized for its
category-leading financial performance, best-in-class stay
experience, and strong guest loyalty. As an unparalleled guest
favorite and the No. 1 hotel brand to franchise for 15 consecutive
years, Hampton sets the standard for its category and continues to
raise the bar, earning more five-star social media reviews than any
other hospitality brand. The next stage in Hampton’s brand
evolution will position this premium and beloved brand for an even
brighter future in the next era of travel.
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the full release here:
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Hampton by Hilton's new North American
prototype is poised to set new benchmarks in hospitality design and
efficiency, embodying Hampton’s commitment to continuous evolution,
growth, and service excellence. (Photo: Hilton)
“Hampton is more than a hotel brand; it’s the heartbeat of our
business,” said Chris Silcock, president, Global Brands and
Commercial Services, Hilton. “From its humble beginnings to
becoming a global force, Hampton has consistently maintained its
position as a true industry leader, rooted in a strong commitment
to service and quality. As we navigate the ever-changing
hospitality landscape, Hampton has once again evolved to adapt to
the changing development landscape and evolving guests’ needs.
Hilton’s continued investment in Hampton further cements its
enduring success as a market leader and premium performing brand
for both owners and guests.”
“With a legacy of leadership and performance spanning four
decades, Hampton by Hilton continues to stand as a beacon of
humanity, connecting people from around the globe and delivering a
reliable and friendly stay in each one of our hotels,” said Shruti
Gandhi Buckley, senior vice president and brand leader, Hampton by
Hilton. “As we unveil our new North American prototype and
refreshed visual identity, we embark on an exciting new chapter for
Hampton. This is a celebration of our core values and signifies a
renewed commitment to our owners, guests, and team members. While
Hampton continues to evolve and innovate, our unwavering commitment
to the 100% Hampton Guarantee of delivering an exceptional stay and
genuine hospitality creates an experience guests are willing to pay
a premium for.”
Unveiling New, Cutting-Edge North
American Prototypes and Renovation Packages
The North American prototype, slated for its first hotel opening
in early 2025, is poised to set new benchmarks in hospitality
design and efficiency, embodying Hampton’s commitment to continuous
evolution, growth, and service excellence. As part of a broader
initiative to ensure Hampton remains a hospitality industry leader
for decades to come, the prototype refresh is designed for greater
adaptability to various market conditions and site restrictions
while creating an enhanced guest experience.
The prototype updates, informed by guest and owner insights as
well as design trends, feature thoughtful, modern design with
timeless elements that not only provide improved guest
functionality and comfort but also optimize cost to build, operate,
and renovate for owners. The cost-efficient and design-forward
North American prototypes are available for both Hampton Inn and
Hampton Inn & Suites. Key updates will:
- Optimize Revenue-Generation Opportunities for Hampton Inn
& Suites prototype by increasing total key count within the
same footprint and optimizing the Suite room layout for better site
efficiency.
- Drive Cost-Savings by up to 6% on new FF&E packages
compared to previous packages for both new builds and
renovations.
- Elevate the Iconic Exterior to include a simplified
entrance canopy, subtle adjustments to the color scheme and an
added exterior patio for social gatherings.
- Enhance the Guest Welcome by repositioning the front
desk, adding a localized feature wall and flexible multi-use space,
and relocating the retail shop to a more prominent location within
the lobby area, which will drive increased revenue.
- Balance Function and Comfort in guest rooms with the
addition of a multi-functional task table, improved bathroom
design, enlarged windows to increase natural light, and optimized
in-room guest storage solutions.
- Introduce Two Modern, Uplifting Décor Packages inspired
by the beauty of America’s landscapes and the vibrancy of its
cities.
Hampton also remains dedicated to ensuring every guest
experience exceeds expectations, rooted in its long-standing
commitment to providing reliable and friendly service. With the
backing of the 100% Hampton Guarantee, guests can trust that
Hampton will always make it right, every time. This steadfast
commitment to service, branded “Hamptonality,” is a key
differentiator, driving guest loyalty and superior performance.
Renowned for setting the standard in service excellence, Hampton’s
consistent delivery of exceptional experiences has earned it a
reputation as a beloved brand that guests return to again and
again.
Introducing Hampton’s Refreshed Visual
Identity
Hampton partnered with global branding agency Jones Knowles
Ritchie (JKR) to create a distinctive brand identity that
solidifies its position as an innovative leader and establishes
Hampton as the most guest-centric brand in the hospitality
industry. The design draws inspiration from Hampton's pioneering
spirit and hospitality heritage, while also being tailored for
future global expansion. The refreshed identity conveys the brand's
human touch, welcoming guests into a world of comfortable and
enjoyable travel through its visual language by featuring
approachable illustrations that celebrate traveler diversity,
refined script, a carefully selected color palette and custom
typography.
The brand also identified a set of signature experiences to
drive brand distinctiveness and delight guests. By understanding
guests' needs at crucial moments during their stay and recognizing
Hampton's unique strengths, two experiences were identified:
Hampton's exceptional sleep experience and the iconic Hampton
Waffle. The Hampton Sleep Happy experience includes everything you
need for a perfect night's rest, and the Hampton Waffle – something
that's already famous – will now be elevated to show up in fresh
and unexpected ways, including seasonal waffle flavors and
integration into Hampton’s new team member wardrobe program.
To ensure that the refreshed brand identity resonated as modern
and globally relevant while upholding its existing reputation, the
brand conducted research with thousands of consumers across three
continents. The updated visual identity honors the brand’s legacy
of being a trusted, reliable, and friendly brand, retaining equity
in the areas that Hampton is known for today while modernizing to
meet the travel needs of global consumers.
To ensure a cohesive and immersive brand experience for guests,
the refreshed Hampton by Hilton visual identity will roll out
across all brand activities, marketing, and communications, and be
integrated globally at the property level, throughout 2024.
For more information about Hampton by Hilton, visit
stories.hilton.com/hampton.
About Hampton by Hilton
As the No. 1 ranked lodging franchise for the last 15 years by
Entrepreneur®, Hampton by Hilton — including Hampton Inn by Hilton
and Hampton Inn & Suites by Hilton — serves quality-driven and
value-conscious travelers at 3,000 properties in 40 countries and
territories around the globe. The brand continues to lead its
segment by providing guests with high quality, thoughtfully
designed accommodations and amenities, such as modern and spacious
rooms, complimentary Wi-Fi and free hot breakfast. Hampton by
Hilton is committed to delivering an exceptionally friendly and
authentic service all backed by the 100% Hampton Guarantee ™.
Experience a positive stay at Hampton by Hilton by booking at
HamptonbyHilton.com or through the industry-leading Hilton Honors
app. Hilton Honors members who book directly through preferred
Hilton channels have access to instant benefits. Learn more about
Hampton by Hilton at stories.hilton.com/hampton, and follow the
brand on Facebook, Instagram and Twitter.
View source
version on businesswire.com: https://www.businesswire.com/news/home/20240320864464/en/
Caroline Logan caroline.logan@hilton.com
Grafico Azioni Hilton Worldwide (NYSE:HLT)
Storico
Da Dic 2024 a Gen 2025
Grafico Azioni Hilton Worldwide (NYSE:HLT)
Storico
Da Gen 2024 a Gen 2025
