NEW YORK, April 13, 2021 /PRNewswire/ -- Taboola, a global
leader in powering recommendations for the open web, helping people
discover things they may like, today announced a multi-year renewal
of their partnership with Dennis Publishing – the dynamic
international media group with over 50 million unique users a month
– to drive engagement and audience numbers. Dennis was one of the
first enterprise publishers signed by Taboola in the U.K., with
this renewal taking the two companies to over 10 years as
partners.
Dennis has a portfolio of over 30 brands operating in four areas
of expertise including Current Affairs, Technology, Automotive, and
Specialist and sells over 2.5 million magazines every month.
Taboola has been live across eight of the publisher's sites for
several years, and this new agreement will see all eight sites
renew their deal to drive affiliate revenue and engagement.
Taboola is going public via a merger with ION Acquisition Corp.
1 Ltd. (NYSE: IACA), a publicly traded special purpose acquisition
company, or SPAC. For more information:
https://www.taboola.com/press-release/taboola-goes-public.
As part of the renewal, Dennis will be expanding its integration
of Taboola Feed – a seamlessly integrated infinite scroll that
provides readers with personalized content for a more engaging
experience, enabling monetization of below-article placements
– across additional sites. Dennis will also expand its use of
Taboola's Explore More product across its Coach Magazine,
Cyclist and Expert Reviews brands. Explore More is designed to keep
users visiting the publisher sites directly from social media and
apps, increasing engagement. Finally, Dennis will continue to
utilize Taboola's Audience Exchange to drive traffic across its
network of sites.
Dan Powell-Rees, Revenue
Operations Director, Dennis said: "We are delighted to be renewing
our partnership with Taboola, which has driven significant value
across our sites throughout our relationship. With excellent boosts
in our engagement numbers since working with Taboola, it was a
completely natural decision to expand the benefits of their
products across multiple sites and sectors, and extend the
partnership to cover a decade of working together."
About Taboola
Taboola powers recommendations for the
open web, helping people discover things they may like. The
company's platform, powered by artificial intelligence, is used by
digital properties, including websites, devices and mobile apps, to
drive monetization and user engagement. Taboola has long-term
partnerships with some of the top digital properties in the world,
including CNBC, NBC News, Business Insider, The Independent and El
Mundo. More than 13,000 advertisers use Taboola to reach over 500
million daily active users in a brand-safe environment. The company
has offices in 18 cities worldwide, including New York and Tel
Aviv.
Taboola is going public via a merger with ION Acquisition Corp.
1 Ltd. (NYSE: IACA), a publicly traded special purpose acquisition
company, or SPAC. For more information visit:
https://www.taboola.com/press-release/taboola-goes-public.
Learn more at www.taboola.com and follow @taboola on
Twitter.
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SOURCE Taboola