NEW YORK, Oct. 24, 2019 /PRNewswire/ -- Nordstrom, Inc.
(NYSE: JWN) opened the doors to its first-ever flagship store for
women and children in New York
City. Located at 225 West 57th Street, across
from the Men's Store which launched in April
2018, the new store occupies the base of Central Park Tower,
the tallest residential building in the world. Beginning today,
customers can shop 320,000 square-feet of retail space across
seven-levels in the heart of the city. Nordstrom NYC represents the
biggest and best statement of what the brand has to offer.
As diverse as New York City
itself, merchandise includes a curated offering across all
categories. Customers can shop a comprehensive selection of apparel
brands across a broad range of accessible and aspirational price
points, including Dries Van
Noten, Givenchy, Saint Laurent, Vince, Ted Baker London, Madewell, Reformation and
Topshop, complemented by an extensive selection of accessory
brands like Longchamp, Chloe, Valentino, Fendi, Loewe, MCM,
Coach and more.
Honoring its heritage in shoes dating back to 1901, Nordstrom
NYC offers customers three shoe departments, including one entire
floor dedicated to women's shoes. The vast shoe selection will
include Gucci, Prada, Christian
Louboutin, Golden Goose,
Tory Burch, Birkenstock, UGG,
Steve Madden, Nike and
more.
MERCHANDISE CONCEPTS
A testament to the ever-evolving nature of the New York City store, the first level will be
home to a rotating series of installations, kicking off with a
Christian Louboutin pop-up featuring
an exclusive 30-piece capsule of footwear, handbags and gift items
for men & women, inspired by the Palais de la Porte Dorée
museum near Louboutin's childhood home in Paris.
True to its roots in shoes, Nordstrom is launching Perfect
Pairs, an exclusive collaboration with 14 customer favorite
brands, and a diverse group of NYC muses, bringing together the
likes of Steve Madden with
model Winnie Harlow;
Cole Haan with poet and
activist Cleo Wade; Nike
with Tennis champion Maria
Sharapova; Birkenstock with celebrity stylist
Leslie Fremar; UGG with
costume designer Patricia
Field, and more.
Olivia Kim, Nordstrom Vice President of Creative Projects,
also brings the unique Nordstrom offering to life, curating
concepts within the flagship to create a sense of newness and
discovery for customers.
Beginning with British fashion house Burberry, the
exclusive Nordstrom concept shop will showcase products from the
Autumn/Winter 2019 collection, housed within a giant, immersive
installation spanning five rooms, accented with wood paneled walls
and raised theatre style seating, windows for visitors to
illustrate or tag with graffiti, and a café featuring Nick Knight's Portrait of a Rose print
throughout with a menu of British classics available to order.
Kicking off fall with Nordstrom x Nike (NxN),
Nordstrom has developed the ultimate women's sneaker boutique with
a distinctive view on style and sport. NxN is the place to
find coveted Nike product with a curated selection of merchandise
from the most compelling brands in fashion. To celebrate the
opening, the shop will exclusively launch a Jordan Air Latitude 720
sneaker with Swarovski and the Nike by Olivia Kim capsule collection of
sneakers and apparel, inspired by Kim's NYC-experience during the
90s, launching in-store on October 31.
The opening of the New York
City flagship brings the exciting in-store curation of
SPACE, a boutique featuring advanced and emerging designer
collections selected by Olivia Kim
from brands such as Cecille
Bahnsen, Bode, Eckhaus Latta, Jacquemus, Martine Rose, Molly
Goddard, and Simone
Rocha, as well as exclusives from Tom Wood and Sandy Liang. Unique to the flagship, SPACE
includes the first branded in-store shop from Acne Studios,
and a one-of-a-kind Comme des Garçons shop designed with
artist and furniture designer Marc
Hundley.
BEAUTY
Elevating the in-store beauty shopping
experience to new heights, the flagship will offer more than 100
beauty brands spanning two floors, including 16 shops from brands
such as YSL, Armani, Dior, MAC, La Prairie, Byredo, Le Labo, Diptyque and Creed. Four
digital experiences were developed for customers to explore the
extensive offering. Experiences include a Lipstick Finder,
allowing customers to try on 400 lip colors via augmented reality;
Fragrance Finder, an interactive quiz designed to narrow
down the perfect scent, including a button to press and smell the
desired scent; a Skincare Finder to assess the individual
needs of each customer and recommend helpful products; and
Beauty Stylist Virtual Mirror, an interactive mirror that
allows customers to virtually 'try on' trend makeup looks.
Located one floor above the make-up counters, Nordstrom
Beauty Haven is where the most-branded beauty services come
together under one roof, including Base Coat manicures,
Sisley and Heyday facials, blowouts by Dry
Bar, eyebrow shaping by Anastasia Beverly Hills
and threading by Blink Brow Bar, St. Tropez
spray tans, The Light Salon light therapy, and, for the
first time at a department store, injectables with Kate Sommerville.
SERVICE AND EXPERIENCE
Speed and conveniences can be
the greatest luxuries for customers, and perhaps no one understands
that more than New Yorkers. Customers shopping at Nordstrom NYC
will find Express Services, where they can pick-up their
online orders, try them on and utilize alterations services as
needed. The store also offers 24/7 online order
pick-up and delivery, same-day delivery to
eligible addresses, on-site alterations and tailoring,
including express alterations in 30-60 minutes, and
in-store cobbler services. Additionally, customers
can utilize styling services including a Stylist's Lounge
for one-on-one stylist appointments and style
boards which are personalized digital experiences created
by stylists for customers for a convenient and personalized way of
shopping anytime, anywhere. For additional convenience, customers
will experience a digitally-enabled store experience including
connected fitting rooms, digital directories, cell phone charging
stations and more.
With the recent openings of two Nordstrom Local service hubs in
the New York City market, the
company will have a total of six area locations, including
Nordstrom Rack and Trunk Club, that
will enable it to better serve customers. All six locations,
including the NYC flagship, will provide quick and easy returns,
alterations, and more.
FOOD AND BEVERAGE
Customer can dine from seven food
and beverage options – which is more than at any other Nordstrom
store. Making their NYC restaurant debuts are celebrated
Seattle-based chefs Ethan Stowell and Tom
Douglas. Stowell teamed up with Nordstrom on Wolf, an
Italian-inspired restaurant and bar; and Douglas is introducing
three concepts, Jeannie's for pizza, toasted sandwiches and
gelato, a Pacific-Rim-inspired
menu at Hani Pacific, and Oh Mochi! a gluten-free
donut shop. Rounding out the offering are Bistro Verde, a
family-friendly all-day destination; and Shoe Bar and
Broadway Bar for handcrafted cocktails and light bites. For
customers seeking sweet indulgences, the Men's Store recently
opened Milk Bar across the street.
STORE DESIGN
The flagship features an iconic glass
wave façade designed by James Carpenter Design
Associates to bring in more natural light and provide an
interactive viewing experience for customers inside the store and
for all at street level – connecting the shopping experience to the
city. An open, hyper-flexible floor plan allows for an evolving
curation of how products are displayed over time, depending on what
New Yorkers respond to. The store environment creates a sense of
discovery, allowing customers to navigate easily and find new
brands they haven't experienced before.
COMMUNITY
Nordstrom is committed to supporting the
communities where it does business. Each year, Nordstrom donates
millions of dollars to hundreds of non-profit organizations across
the U.S., Canada and Puerto Rico, with the majority of giving
focused on organizations and programs that care for kids and
families.
With the expansion in New York
City, Nordstrom announced a commitment to give $5 million dollars in NYC by the end of 2020,
through a combination of investments and community grants.
October 21st marks the
beginning of a long-term commitment to Good+Foundation and the tens
of thousands of families it supports every year in its efforts to
dismantle multi-generational poverty. This work will include
helping deliver essential items like cribs, diapers and strollers
as well as providing access to family services like job training,
couples counseling and parenting classes with the long-term goal of
creating a healthier, safer environment for parents and children.
Nordstrom will also be supporting the foundation through its 2019
NYC in-store holiday campaign and more.
ABOUT NORDSTROM
Nordstrom, Inc. is a leading fashion retailer based in the U.S.
Founded in 1901 as a shoe store in Seattle, today Nordstrom operates 382 stores
in 40 states, including 117 full-line stores in the United States, Canada and Puerto
Rico; 249 Nordstrom Rack stores; three
Jeffrey boutiques; two clearance stores; six Trunk Club
clubhouses; and five Nordstrom Local service concepts.
Additionally, customers are served online through Nordstrom.com,
Nordstromrack.com, HauteLook and TrunkClub.com. Nordstrom, Inc.'s
common stock is publicly traded on the NYSE under the symbol
JWN.
CONTACT:
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John
Bailey
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|
Nordstrom,
Inc.
|
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john.bailey@nordstrom.com
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SOURCE Nordstrom, Inc.